Parsons School Of Design
I like working directly with clients in order to open the way for better understanding, closer relationships and ultimately better work. I want to understand what makes your business work; how compelling and different it is. I find out what inspires you, your ambitions and what keeps you awake at night. I look at how you express your brand and how people interact with it. I think; both strategically and creatively. Then I work with you to define a brand strategy and the big idea that will inform how you look, how you speak and how you behave as an organisation. The key is therefore to bring the idea to life through a unique identity and relevant messaging while working out the rules and guidelines that will keep the brand consistent, strong and everlasting.