Email Marketing & Campaigns Services

Designity’s platform is unique in its blend of vetted best-in-class Creatives, knowledgeable Creative Directors, and tech-enabled platform processes. With a marketing agency, you can expect high levels of skill but with zero transparency and budget-crushing prices. Local freelancers and offshore freelancers from marketplaces can provide skill in niche areas, but can’t offer nuanced and broad knowledge. Only Designity’s platform gives you access to all of the above, at efficient prices.

Email should be your single best source for conversions, since it’s your platform, and is (or should be) packed with highly-interested leads! If you look at your click-through rate and your conversion rate from email campaigns and aren’t satisfied, it’s time to pull in the experts.

Designity’s vetted community of US-based Creatives are ready to launch your email marketing campaigns with the following services:

• Static Email. Need a one-off static email to market an event, a new podcast, a new product release, or seasonal sale? This one is often quick and easy, with high ROI.
• Animated Email. The same as the first option, but here we set aside time in the project timeline to animate assets and create animated GIFs to embed into the email.
• Email Template. This is where things begin to get more strategic, as we bring in marketing and brand strategy to create reusable templates in HubSpot, ActiveCampaign, Constant Contact, Salesforce, or the platform of your choice. 
• Email Newsletter. Brainstorm, conceptualize, design, write, and test ongoing email newsletters to give your customer base (and list of leads) information and actions to engage and convert.
• Email Signature. Looking to make the most of your Gmail or Outlook outbox? Collaborate with your Creative Director to design, write, and animate an email signature that makes the most of your brand.
• Email Automation & Campaign Creation. The full package! Leverage Designity’s platform to plan, implement, and iterate on automations and campaigns in the email platform of your choice.

You can expect a range of prices when looking at freelance marketplaces, ad agencies, marketing firms, or at Designity’s Creative-as-a-Service platform. Freelance marketers and graphic designers with email experience charge $50–150 per hour depending on their expertise and where they’re located. Digital marketing agencies often rely on complicated long-term contracts and retainer agreements which can cost a few hundred to tens of thousands of dollars, depending on the number of contacts in your email list and on their own notoriety as an agency.

Designity’s model is different, using flat monthly pricing (quarterly and annual plans are also available) starting at $3,150 per month. You’ll also gain access to 100 other service categories, a designated Creative Director, vetted US-based Creatives, and a fully managed and fully transparent process. No freelancer or agency can match that!

On average, Designity is 70% faster than traditional agencies because we eliminate distractions and inefficiencies. Traditional agencies require up to 3 months to spin up a project. Freelancers can get to work immediately, but at the cost of brand alignment. By leveraging the expertise of your Creative Director and the skill of our vetted US-based email designers, copywriters, and digital marketers, you can launch a project in as little as one week. Just keep in mind that your Creative Director will know best how much time is required to create emails that convert!

The timeline for email marketing and email campaign management varies widely depending on the scope of work, the assets available, and the complexity of your industry. Do you have a brand guide and tone of voice definition? Do you have visuals ready to be used for email headers? Have you already organized your email lists into valid, active contacts? Do you have an overarching marketing strategy, into which will fit the email project? These questions and more will be answered by your designated Creative Director and will be used to create a comprehensive timeline, complete with guaranteed deadlines and full transparency into all activities.

The final process will be determined during your kick-off call with your Creative Director. A comprehensive project should take account of any assets you already have, any strategy you’ve already developed, and any special considerations your email platforms may require. Designity’s platform includes the following selectable process elements for email marketing:

• Sixty-minute Strategy Session. Spend an hour with your Creative Director (and an optional specialist) to determine the strategy for your email campaigns.
• Customer Persona Research. Personas are key for knowing who we’re writing to, what problem they’re trying to solve, and what their sales objections will be.
• Automation / Campaign Strategy. Go beyond one-off emails and step into the world of automations.
• Subject Line Strategy & Copywriting. Leverage Designity’s best-in-class copywriters to strategize and create compelling subject lines.
• Wireframe & Layout Creation. Design emails from the ground up using low-fidelity wireframes before moving on to high-fidelity designs.
• Stock Visual / Illustrations / Icons Sourcing. Designity’s team will find the right images, icons, and illustrations for you.
• Animating an Asset. Add some movement to your emails with custom-crafted GIFs.
• Email Responsiveness to Different Screen Sizes (Mobile, Tablet, and Desktop). Your creative team will ensure that your email platform is set up for mobile responsiveness.
• Email Custom Coding. For those who want a 100% unique, fully bespoke email template, Designity can custom code everything from scratch. Warning! Custom coded emails require ongoing maintenance as your email platform pushes updates in the future.
• CRM Implementation (Mailchimp, HubSpot, ActiveCampaign, etc). Whether you’re sending your email from Outlook or publishing it through a platform, Designity has you covered.
• Analytics Report. Your Creative Director can provide a team member to do ongoing analysis and strategic recommendations for your email campaigns.

By combining the broad knowledge and experience of a veteran Creative Director with the deep skillsets of a large team of Creatives, Designity’s platform offers a unique way to create effective email campaigns. From high-level marketing strategy, all the way down to icon design and custom coding, Designity’s community of vetted, US-based Creatives are ready to implement your Creative Director’s ideas. There’s no other way to scale your email marketing with the efficiency, creativity, and quality that Designity’s platform provides.

1. Targeting and Segmentation: Identify specific audiences, segmenting them based on demographics or behaviors to ensure relevance.
2. Content and Personalization: Create engaging content tailored to individual needs, incorporating personal touches.
3. Design and User Experience (UX): Develop visually appealing designs that provide a smooth user experience across all devices.
4. Testing and Analytics: Utilize A/B testing and track key metrics like open and click-through rates to measure success and make informed decisions.
5. Compliance and Relationship Building: Follow relevant regulations like CAN-SPAM and GDPR while nurturing relationships through trust and continuous engagement.

About Email Marketing Services: Email Marketing encompasses the planning, creation, design, and distribution of targeted email content. This includes newsletters, promotional announcements, personalized offers, event invitations, and more, all designed to engage subscribers. Using platforms like Mailchimp, SendinBlue, or Constant Contact, businesses can segment their audience, automate campaigns, track engagement, and refine strategies. The ultimate goals are to foster relationships with potential and existing customers, provide them with valuable and relevant content, and guide them through the conversion funnel, turning subscribers into loyal customers.

The first tools are those used to write and design your email. On Designity’s platform, your Creative Director will start by mapping out the goals of the campaign, using a tool such as Miro or Google Docs. Next your Creative Director will collaborate with a copywriter to put together calls to action, subject lines, and body copy for your emails. The tools for this are typically Google Docs, MS Word, or Figma. Finally a designer collaborates with the team to create visuals that will resonate with the target audience and fulfill your needs. The tools for this portion are typically Adobe Illustrator, Adobe Photoshop, Adobe XD, and Figma. Occasionally, Designity’s Creatives will work directly in your email platform to build, code, and test your emails. This way we ensure long-term viability of your email templates. Common email platforms include:

1. Mailchimp: Known for its user-friendly design and automation features, Mailchimp offers a range of options for segmentation, personalization, and reporting.
2. SendinBlue: This platform provides strong automation, A/B testing, and integrates with various eCommerce platforms, making it a great choice for online retailers.
3. GetResponse: With features like responsive email design, landing page creation, and webinar hosting, GetResponse offers more than just basic email services.
4. Constant Contact: A great choice for small businesses, Constant Contact offers numerous templates, easy integration with other tools, and solid customer support.
5. AWeber: Renowned for its customer service and ease of use, AWeber is a solid choice for those new to email marketing.
6. ActiveCampaign: Offering advanced automation and customer relationship management (CRM) features, ActiveCampaign is suited to businesses looking to take their email marketing to the next level.
7. ConvertKit: Designed with content creators in mind, ConvertKit offers specific tools to help bloggers, vloggers, and podcasters grow their audiences.
8. Klaviyo: A powerful choice for eCommerce businesses, Klaviyo offers deep integration with online stores and uses data analytics to create highly targeted campaigns.
9. Drip: Drip focuses on creating personalized customer experiences and is particularly strong for eCommerce email marketing automation.
10. HubSpot: Part of a broader inbound marketing platform, HubSpot’s email marketing tools integrate seamlessly with its CRM and other content marketing tools, providing a cohesive marketing solution.

Email marketing builds trust and loyalty by offering personalized content and updates. By helping you reach specific audiences with tailored messages, it increases effectiveness in targeting and segmentation. This also leads to direct purchases, boosting sales, while being relatively inexpensive and providing detailed analytics to guide decision-making. Email marketing also complements your other marketing efforts such as social media and content marketing, creating a unified strategy. This is where Designity’s ability to give you access to the top 3% of US-based Creatives across 100 different skill sets comes in handy!

Regular, branded content helps in retention and brand awareness, while automation allows timely communication without manual effort, making it scalable. Compliance with legal regulations is necessary, and the nurturing of relationships through email helps increase overall customer value. In summary, email marketing is a versatile and cost-effective tool that influences various facets of a company’s marketing strategy, working in harmony with other channels to reach and engage with audiences.

Through targeted and personalized communication, these services aim to promote products, share news and updates, provide valuable content, and encourage customer loyalty. By reaching out to a specific audience with tailored messages, email marketing can drive conversions, increase brand awareness, and enhance customer retention. This approach allows businesses to maintain ongoing communication with their audience, fostering a connection that can lead to increased sales and customer satisfaction. Overall, Email Marketing & Email Campaign Services are essential tools for building and sustaining customer relationships, supporting various business goals from sales growth to brand advocacy.

A company might choose email marketing over direct mail marketing for various reasons, including:

• Cost-Effectiveness: Email is generally cheaper, especially for large-scale campaigns.
• Targeting and Personalization: More refined segmentation and customization options.
• Analytics and Optimization: Ability to monitor performance and make real-time adjustments.
• Environmental Concerns: Digital campaigns are more sustainable.
• Integration with Other Channels: Easier to align with a broader digital marketing strategy.

However, the choice between the two will depend on the specific goals, target audience, and brand values of the company. In some instances, a combination of both may be the most effective approach, utilizing the tangible impact of direct mail with the efficiency and analytics of email. The beauty of Designity’s model is that you don’t have to choose! Your Creative Director can create a comprehensive plan that combines both email and direct mail into a unified plan.

Affordable designers, marketers, and copywriters can be found by combing through job applicants from places like Indeed, Glassdoor, LinkedIn, et al. You can also find low cost offshore freelancers at any number of freelance marketplaces. Note that affordable email marketers and designers usually are not skilled in brand alignment, marketing strategy, or other skills that could make your emails more impactful. However, Designity’s platform has you covered by allowing you to pull in vetted US-based Creatives of every skillset, all managed and mentored by your designated Creative Director.

If you’ve worked with a local designer in the past who understands your brand, there’s a solid chance they’ve created emails for other companies as well. Be cautious, though, in requesting strategy from them. Typically email campaign strategy requires a marketer’s outlook. Having access to all core Creatives: strategist, copywriter, and designer, is vital.

Designity’s platform gives you access to a community of US-based Creatives. It’s like a local Creative emporium, filled with email marketing professionals. The best part? You don’t have to find them, hire them, or manage them. Your Creative Director will pull from our vetted community to ensure you get the most bang for your marketing buck.

The future of email marketing is shaping up to be quite exciting, with a blend of high-tech advances and a return to genuine human connection. Picture your emails becoming smarter and more tailored to individual tastes, thanks to AI-driven personalization and hyper-segmentation. Imagine interactive content like polls and videos right in the email, making the experience more engaging. Automation will make targeting and scheduling a breeze, but that doesn’t mean losing the personal touch. Authenticity and empathy will still be at the heart of building relationships with your audience.

But it’s not just about the cool tech stuff. The future of email marketing is also about being responsible and mindful. Regulations will keep tightening around data privacy, so transparency is key. Sustainability and social values are gaining traction, so aligning your campaigns with these principles will resonate with consumers. And don’t forget about mobile optimization; everyone’s on their phones these days! All in all, email marketing is gearing up to be more dynamic, personalized, and in tune with what people really care about. It’s an exciting time to be in the game!

AI is making waves in the world of email marketing, bridging the gap between data and human touch. It’s like a savvy assistant that helps you understand your audience better. By analyzing patterns and preferences, AI can guide the creation of personalized emails that resonate with individual readers.

But don’t worry, it’s not taking the human out of the equation. While AI can automate certain tasks and offer insights, the creativity and strategic thinking still rest firmly in human hands. It’s about enhancing what you do, making the process more intuitive, and adding that sprinkle of personalization that can make your emails stand out in a crowded inbox. It’s technical, yet personal, and that’s what makes it exciting.

Email Marketing & Campaign professionals offer a wide array of services to help businesses connect with their audience in a personalized and efficient manner. These services include:

• Email List Building: Creating and managing a targeted list of contacts who are most likely to be interested in your products or services.
• Segmentation: Dividing your email list into specific segments to send highly relevant content to different groups within your audience.
• Template Design: Crafting visually appealing and responsive email templates that look great on all devices.
• Content Creation: Writing engaging and informative content that resonates with your audience and encourages action.
• Automation: Setting up automated email sequences, such as welcome emails, cart abandonment reminders, or personalized recommendations, to nurture leads and customers.
• Testing and Optimization: Running A/B tests to find out what subject lines, content, and sending times are most effective, then optimizing accordingly.
• Analytics and Reporting: Monitoring email performance through open rates, click-through rates, conversion rates, and other key metrics to understand what works and where improvements can be made.
• Compliance: Ensuring that all email campaigns adhere to legal regulations, such as the CAN-SPAM Act, to protect both the sender and the recipient.

By combining these services, Designity’s creative community helps businesses to create targeted, engaging, and effective email campaigns that can foster relationships with customers, drive conversions, and support overall marketing goals.