For a long time, design has been seen as a stylistic endeavor only for artistic creatives. Now, that's changing.

Collins is a designer from Michigan. As a child, he got interested in snowboarding and started creating graphics boards. During his last year of high school, his teacher introduced him to a printing company, and Collins started a graphic designer apprenticeship. During that time, he began to make a career of design. Today he specializes in designing websites, which are a huge way to connect a business with potential customers. Collins uses a unique process of communicating with clients to understand their needs, while bringing empathy to each project. He helps clients think of new ways to position themselves (graphically) to their ideal audience — whether it’s through a website, print collateral, or other medium. It’s all based on strategy and understanding “why we’re doing what we’re doing and what the end goal is.”