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The Challenge: Adapting to a New Brand Identity
Atlanticus faced the challenge of designing a display ad campaign in just two months for a fintech firm they hadn’t marketed for in years — all while navigating the firm's new brand identity and leadership.
Recently, Atlanticus faced a significant challenge: designing a display ad campaign for a prominent fintech firm they hadn’t actively marketed for in nearly five years.
Once a productive partnership, the relationship between Atlanticus and this fintech firm had grown stagnant, leaving Atlanticus unfamiliar with the fintech firm’s new branding identity, messaging, and direction.
The situation was further complicated when the fintech firm, who was going through some struggles with visibility and engagement, reached out with an urgent request for a new marketing campaign, complete with a very tight, two-month deadline.
In addition to their visibility struggles, the fintech firm was also going through a change in leadership, which, though demanding, presented a perfect opportunity to rekindle this old relationship and build it back better than ever before.
It was going to be a challenge. The fintech firm’s new CMO and CEO had a new vision and new goals for the company.
This left Atlanticus with the daunting task of trying to convey the essence of what was, in effect, a new and unfamiliar brand. To pull off this campaign in time and meet the expectations of this prominent fintech brand’s new leadership, they needed to act quickly.
This project was going to require careful planning and quick execution to create the necessary assets for a successful campaign that would boost the fintech firm’s visibility while staying in compliance with the heavily regulated industry they operated in.
The Solution: Rising to Meet New Expectations
Atlanticus needed to align with the fintech firm’s new vision and create an effective marketing campaign on a tight deadline. They turned to Designity and, in just 5 days, received 6 creative concepts.
What Atlanticus needed was to quickly get on board with the fintech firm’s new CMO and CEO’s vision and goals, come up with the right creative strategy, and then create eye-catching and effective marketing collateral on a quick turnaround to ramp up the fintech firm’s visibility and put their brand in front of the right eyes.
Having successfully collaborated with Designity on many previous projects since December 2021 — spanning a wide range of services, including graphic design, email design, 3D animation, motion graphics, video ads, copywriting, and more — Atlanticus knew they could turn to their creative team once again for support.
With Creative Director Pooyan at the helm, the Designity team got started on their project. Pooyan and his creative team got to work researching the fintech brand to get a better grasp on their new branding and their customer base.
In addition to the very tight turnaround, Pooyan and his team also had to navigate the complexities of the highly regulated fintech industry, as well as make sure that they presented the fintech brand’s offerings in a way that their customers could easily digest.
Despite all of the challenges, within five days, Pooyan and his team had developed six creative concepts that truly captured the spirit of the fintech brand and translated that spirit into a display ad campaign that aligned with both Atlanticus and the fintech firm’s vision.
The Results: A Satisfied Client and a Resolidified Partnership
The ad campaign resulted in the fintech firm’s product becoming the most engaged in Atlanticus’ portfolio. Key Takeaways: 600% increase in enrollment, 10M product impressions, and improved CTR.
The results of Atlanticus’ display ad campaign could not have been better.
The campaign led to the fintech firm’s product becoming the most engaged product in Atlanticus’ product suite in less than two months after launch, but also led to some positive outcomes:
- Their product, Stash, climbed up 9 positions in click-through rankings.
- The campaign generated over 10 million product impressions in May and June alone, indicating a significant boost in brand visibility.
- There was a staggering 600% average increase in customer enrollment, meaning that not only did the ad campaign attract attention, it also drove meaningful results.
Highly engaged customers also made it possible to open up the door on opportunities for cross-selling other products in Atlanticus’ portfolio, making it beneficial for all involved.
Atlanticus leadership was thrilled with the display ad campaign’s performance, reinforcing the fintech firm’s confidence in Atlanticus and also sparking some interest in expanding their partnership even further in the future!
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Key Takeaways from Atlanticus’ Partnership with Designity
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With Designity’s support, Atlanticus was able to pull off a display ad campaign for an unfamiliar brand that didn’t just meet client expectations, it set a new standard for tackling rebranding challenges.
The combination of CD Pooyan’s expertise, a top-notch creative team, and stellar teamwork between Designity and Atlanticus’ new leadership proved that with the right strategy, the right assets, and the right creative direction, even the most challenging projects can be executed successfully.
Who is Atlanticus?
Atlanticus is a financial tech company that provides a range of financial services and products to its consumers.
Through its subsidiaries, Atlanticus offers consumers the financial products they need most, including general-purpose credit cards, point-of-sale financing, patient financing, and auto financing — whether it’s in-store, online, or at home. Headquartered in Atlanta, Georgia, Atlanticus has been providing financial services for over 24 years and has serviced over $26 billion in loans to more than 18 million customers.
Other Notable Atlanticus Projects
- Multimedia Campaign for Atlanticus — Designity created a wide range of media assets for Atlanticus, including videos, animations, banners, lightboxes, and landing pages, delivering pixel-perfect, responsive designs across various platforms.
- Email Design for Aspire Credit Card — This project involved exploring different communication channels and refining initial concepts to create visually appealing and responsive email templates that boosted user engagement and solidified the product’s brand narrative.
- AI-Mazing AdVentures: The Animation Odyssey —This project for Aspire involved creating high-quality claymation-style storyboards for an SEO & content marketing campaign.
- Short-Form Video Ads for Google & YouTube —To promote the 3% cash-back rewards for the Aspire credit card, Designity developed short-form video ads inspired by the mobile gaming community.
- Visual and Written Concept for Aspire — Designity created a new visual and written concept for Atlanticus’ Aspire credit card product, exploring different messaging channels and developing ideas that became the core of the campaign.
- Character Design for Fortiva Retail Credit — The Designity team designed seven distinctive characters, each in a unique setting, which were then used in an eBook and became the foundation for an upcoming animation project.
<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>
Designity: A Partner to Help You Exceed Expectations
Is your brand struggling to meet expectations?
Whether they’re customer expectations, client expectations, or stakeholder expectations, it can be overwhelming for any brand to consistently deliver top-notch results in any given situation.
This is where Designity can offer you the support you need.
With 100+ marketing and design services, a designated Creative Director to manage your account, and a creative team made up of the top 3% of all of the talented creatives who apply each year, Designity can deliver the top-quality assets and strategy your brand needs to elevate your next campaign and exceed the expectations of everyone who relies on you.
Why not book a demo call today and get started with your two-week, no-obligation trial? Test drive Designity's extensive services and see firsthand how our innovative Creative as a Service platform is the only marketing and design support your brand will ever need.
