{{grid-component}}
The Challenge: A Struggle for Visibility
Midland Industries struggled to drive traffic due to a lack of SEO expertise, unoptimized internal systems, and limited resources. They needed external guidance to develop an effective SEO strategy.
Midland Industries found themselves at a crossroads when they realized that their digital presence just wasn’t getting the kind of impact they were looking for.
Despite having a huge amount of industry expertise, they were still struggling to drive significant traffic to their site and had trouble effectively reaching their audience.
They needed search engine optimization (SEO) to help them rank higher in search engines and reach more potential clients. Of course, that’s easier said than done when facing the following challenges:
- Lack of SEO Expertise — They’d dabbled in SEO in the past, but SEO is a complex field, and their team had limited knowledge. Because of that, they’d never fully committed to a full strategy that could work to elevate their online visibility and give them the reach they wanted.
- Unoptimized Internal Systems — Midland’s systems and processes were not optimized to support a large-scale SEO project.
- Not Enough Manpower — Midland has a small internal marketing team with no one experienced enough to manage an SEO project of this size.
What they needed was external guidance to help them navigate these obstacles and develop a solid SEO strategy to help them grow.
The Solution: A Revamped Approach to SEO
Midland Industries turned to Designity for their needs. Designity's solution was to optimize internal processes, create fresh, new content, and put a comprehensive SEO strategy in place.
Midland had initially come to Designity with three projects in mind: marketing support to complete unfinished projects, their LMS, and this SEO initiative. Since the previous two projects were already in progress and going well and two websites they were working on independently were nearing completion, Midland decided it was time to tackle their SEO.
With CD Kensie leading the charge, Designity got to work.
Midland Industries discussed their SEO needs with CD Kensie, outlining the challenges they were facing, particularly with their lack of experience and the internal hurdles that needed to be addressed.
Once she was up to speed, CD Kensie was able to do a deep dive into Midland’s internal processes that were hindering these SEO efforts and then, with a clear understanding of the situation, her team was able to develop a strategic plan to drive Midland’s SEO initiative forward.
This plan included creating content, branding elements, optimizing websites, and making sure that all of their efforts were in line with SEO best practices.
Putting the Plan into Action
Now that they knew what needed to be done, Kensie and her creative team were able to execute on the plan by producing SEO-optimized blog posts, creating social media materials, and making necessary adjustments to the website.
Throughout the process, Kensie and her team provided ongoing support to make sure that Midland’s SEO strategy was implemented effectively and that any new challenges were promptly addressed.
The Results: 20% Increase in Monthly Website Traffic
The SEO initiative led to a 20% increase in website traffic, a significant boost in Midland’s social media engagement, and more streamlined internal processes and data systems.
The SEO initiative led by CD Kensie started in September of 2023 and quickly led to several significant outcomes:
- 20% Increase in Website Traffic — Website traffic increased notably, with impressions rising from around 70,000 a month to approximately 85,000. This is expected to increase by the end of the year to bring Midland closer to its ambitious goal of 140,000–200,000 monthly impressions.
- Boost in Social Media Engagement — SEO efforts also gave Midland’s social media engagement a needed boost, with Midland enjoying higher impressions and greater traction on their posts, despite reducing their posting frequency to keep focus on SEO. New content, including eye-catching product booklets, engaging blog posts, and fresh new social media content also played a role in this boost in engagement.
- Streamlined Internal Processes — Designity’s collaboration and SEO audit helped Midland Industries to streamline their internal processes and data systems, effectively addressing the key challenges that had previously hindered their marketing efforts.
- An Optimized Marketing Strategy — The guidance provided by the Designity team and CD Kensie helped Midland to optimize their internal systems, better prioritize their tasks, and set a clear path forward for their future marketing and SEO strategies.
{{testimonial-component}}
Key Takeaways from Midland Industries’ Partnership with Designity
The successful partnership between Midland Industries and Designity offers some very important lessons and insights for businesses looking to elevate their online presence and overall marketing strategies.
- The Power of a Strategic SEO Initiative — Midland Industries’ experience demonstrates the significant impact that a well-executed SEO strategy can have on a business. By focusing on SEO, Midland was able to increase website traffic and improve overall visibility, driving more potential customers to their digital platforms.
- Importance of Internal Alignment — One of the key challenges Midland faced was the need to optimize internal systems and processes before fully capitalizing on the SEO initiative. The partnership with Designity helped them address these internal hurdles, highlighting the importance of having a strong operational foundation to support both SEO and broader marketing efforts.
- Tailored Guidance and Expertise — The collaboration with CD Kensie and the Designity team provided Midland with the tailored guidance and expertise they needed to navigate complex marketing challenges. This personalized support was crucial in helping them prioritize tasks, streamline processes, and execute their SEO and marketing strategies effectively.
- The Value of High-Quality Content — The boost in Midland’s social media engagement underscores the importance of producing high-quality, relevant content. Eye-catching product booklets, engaging blog posts, and fresh social media content played a significant role in enhancing their online presence and resonating with their audience.
- Adapting to Market Needs — The ability to adapt and shift focus when necessary was a key factor in Midland’s success. By temporarily reducing their social media posting frequency to concentrate on SEO, they were able to achieve better overall results. This flexibility is a valuable lesson for businesses aiming to optimize their marketing and SEO strategies.
- Collaborative Success — The seamless collaboration between Midland and Designity, characterized by clear communication, mutual trust, and a shared vision, was instrumental in achieving these positive outcomes. This case study illustrates the benefits of working closely with expert partners who understand your business goals and can deliver tailored solutions.
Who is Midland Industries?
Midland Industries is the result of a strategic consolidation of several companies, bringing together a huge range of expertise and products under one unified brand to better serve their clients. They operate as a manufacturer and master distributor that specializes in industrial fittings, vales, clamps, hoses and other related products.
Headquartered in Kansas City, Missouri, Midland Industries operates in many locations across North America and is known for its deep product selection and customer-driven solutions. Midland has a strong emphasis on providing high-quality, US-made products, and, in addition to quality components, also offers supply chain solutions and marketing tools to support their customers.
<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>
Designity: A Partner to Help You Stand Out and Succeed
Is your brand getting the attention and visibility it deserves?
If it isn’t, there’s no reason your brand and the products and services you offer should fade into the background.
Let Designity help you make your mark and get the attention you need to grow your business.
Designity is an innovative Creative as a Service platform that, in addition to SEO and content marketing, offers 100+ marketing and creative services, including graphic design, copywriting, video production, mobile app design, web design, packaging and print design, and more — everything you need for a winning marketing campaign that reaches your audience, amplifies your brand’s awareness, and helps you reach your goals.
Go ahead and book your demo call today to get started with a two-week, no-obligation trial to test drive Designity’s services for yourself and see why brands who need results trust in Designity again and again.
