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Physician’s Choice had a solid social media presence, but found that they weren’t connecting with a key audience—the women’s health market. Their newest product, Vaginal Wellness Pro — a probiotic designed to support overall vaginal health — needed more visibility, and they just weren’t generating enough user-generated content (UGC) to make an impact with this demographic.
But there was a potential solution on deck: influencer-focused PR boxes.
PR boxes, or public relations boxes, are branded packages with product samples that are sent to influencers, journalists, and industry professionals to showcase that brand’s products in an engaging way. Done correctly, these boxes could generate buzz, encourage organic content, and build brand trust.
On paper, it was the perfect strategy—deliver beautifully designed PR boxes to the right influencers on TikTok and Instagram and let the power of social media do the rest.
The Challenge: Bringing a Great Idea to Life
Physician’s Choice was facing challenges executing their project for influencer-focused PR boxes, risking their rebranding efforts and social media growth.
But while the idea was solid, the execution was a much different story.
Physician’s Choice lacked the experience and resources to design and produce PR boxes that would truly stand out. They attempted to move forward but struggled to mass-produce high-quality, on-brand packages, putting their influencer marketing strategy at risk. Without the right internal systems in place, they faced losing momentum for their Vaginal Wellness Pro launch.
The PR boxes were key to generating UGC and driving visibility. Without them, the product wouldn’t make the impact they needed. Realizing they couldn’t tackle this alone, Physician’s Choice sought expert support.
The Solution: A Strategy to Turn Vision into Reality
Designity assembled the perfect team to transform Physician’s Choice’s vision for influencer PR boxes into a high-quality, buzz-worthy reality.
Having already collaborated with Designity for a previous packaging project, Physician’s Choice knew exactly where to turn.
With Designity on their side, they knew their project would have the right guidance and creative expertise to not just design a box, but to create an impactful tool to help them spark social media buzz and support their rebranding efforts.
Creative Director Matthew N. took charge of the project and partnered with Pro Graphic Designer Nicolle G. and Copywriter Megan O., assembling the perfect team to bring Physician's Choice’s vision to life! Together, they worked closely with Physician’s Choice to make sure the end result was a high-quality PR box that not only perfectly captured the brand’s identity but was also designed to grab the attention of influencers and their audiences.
The Process: From Conception to Creation
Through close collaboration and strategic problem-solving, Designity transformed the PR boxes from concept to a stunning and functional reality.
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The close collaboration began with a detailed storyboard session.
Physician’s Choice and the Designity team mapped out every aspect of the PR boxes, from their color and visual design to the unboxing experience they wanted to accompany it.
Beyond just aesthetics, a key focus in the design was to make sure that these PR boxes delivered clear messaging and guidance for influencers to avoid ineffective content. Copywriter Megan created the hook copy and video instructions to give influencers a framework for how to create engaging and effective content for Physician’s Choice brand.
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To make sure they stayed on-brand and hit all the right talking points, CD Matthew came up with the idea of including a postcard inside each box with a QR code leading to a dedicated landing page. This page provided a full set of guidance slides, giving the influencers everything they needed to produce high-quality and impactful UGC that supported Physician’s Choice’s goals. You can see the full slide deck here.
CD Matthew and Designer Nicolle were also able to provide Physician’s Choice with solutions for the logistical issues that had previously stalled the project. From refining the structure of the boxes for mass production to making sure they were designed to grab and hold attention at first glance, every element was strategically developed to maximize the effectiveness of this product.
The Results: Boxes Delivered, Impact Achieved
The PR boxes boosted brand awareness, drove engagement, and generated over $50,000 in revenue, showcasing the power of creative design and strategic marketing.
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The finished influencer PR boxes delivered exactly as planned.
Firstly, they helped to significantly boost brand awareness during a crucial stage of their rebranding efforts, capturing the attention of prominent influencers with beautifully designed packaging and free samples of their Vaginal Wellness Pro and Women’s Probiotic products.
The PR boxes also worked to inspire action as well. As influencers shared organic content, they greatly increased social media engagement for their brand. This was especially noticeable on TikTok Shop, where Physician’s Choice saw a surge in their visibility.
And the PR boxes didn’t stop at just making a buzz — they delivered measurable results as well! The campaign was able to generate over $50,000 in revenue from influencers on Instagram and TikTok, showcasing the impact of exceptional design and strategic influencer marketing!
Take a look at one of the influencer-created Instagram reels posted for Physician's Choice.
Key Takeaways from Designity and Physician's Choice’s Collaboration
The partnership between Physician’s Choice and Designity didn’t just result in beautiful PR boxes, it also highlighted the power of collaboration, creativity, and strategic problem-solving.
Here are some key takeaways from this successful project.
- A Partner That Functions Like an Extension of Your Team — By working closely with Designity, Physician’s Choice turned their stalled PR box idea into a reality that made a real impact.
- Design Matters — The attention to detail in the design and branding of the boxes helped reinforce Physician’s Choice’s message and made them stand out to both influencers and their audiences.
- Big Results Are Possible — The PR boxes didn’t just create buzz—they delivered real results, bringing in revenue and driving social media engagement.
- Expertise Solves Problems — Designity’s team of packaging design experts helped Physician’s Choice overcome the challenges that were holding them back, from design roadblocks to logistical issues.
- Fresh Eyes Can Do Wonders — Sometimes, you need a fresh perspective. Designity brought new ideas and solutions that helped Physician’s Choice create something truly amazing.
- Custom Solutions Work Best — By tailoring the project to Physician’s Choice’s specific needs, Designity made sure the PR boxes were not only beautiful but also practical and ready for production.
- Keeping the Full Experience in Mind — A PR box alone doesn’t guarantee quality content! Without clear guidance, brands risk getting back ineffective or unusable content. The addition of the postcard with a QR code linking to a digital slide presentation made sure that influencers knew exactly what to say and how to present the product. This simple addition dramatically improved the quality of user-generated content, helping Physician’s Choice collect 5–10 valuable assets per influencer.
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Designity: Where Creativity and Strategy Meet
This successful collaboration isn’t the end of the story for Physician’s Choice and Designity, either! After seeing the results of their influencer-focused PR boxes, Physician’s Choice is already gearing up for their next project with Designity: creating product-focused Amazon videos to boost their presence on yet another platform!
The outcome remains to be seen, but the future can’t help but be bright when creativity and strategy come together.
Could your brand use some creativity and strategy to amplify awareness and engagement? Whether you’re working on an influencer campaign, a rebrand, or video content to boost your online presence, Designity is here to help you bring your next vision to life.
Why not book your demo call today? We’ll get you started with a two-week, no-obligation trial so you can test-drive our 100+ design and marketing services and see firsthand why Designity is the branding partner you’ve been looking for.
What are you waiting for? Let’s create something amazing together.
Who is Physician’s Choice?
Physician's Choice is a probiotic brand that empowers everybody to “Choose Well.”
They offer a range of probiotics depending on consumers’ need— from broad-spectrum to targeted probiotics, they aim to have everyone feel at home in their body.
