Account-Based Marketing for Envase

How do you introduce a new product into a well-established industry? Envase’s all-in-one drayage transportation management system is truly defining a new SaaS niche, but in an industry with a centuries-old history. A structured ABM campaign was the solution, with a helpful whitepaper, paid advertisements, blog posts, nurture emails, organic social posts, and landing pages for each part of the funnel. The result? Envase TMS is the fastest-growth management tool for drayage owner-operators, bringing in new customers and leads every week for the Envase sales team.