Account-Based Marketing for Tellius

Tellius is in the midst of a rebrand, aiming for a more modern look and improved integration of brand colors. With a focus on frequently visited topics, such as AI-generated insights in webinars for faster analysis, our redesign goal was to modernize and enhance the user reading experience without sacrificing vital information. We began our account-based marketing plan by transforming the E-book for increased engagement, optimized readability, and cohesive branding. This redesign extended to complementary collateral like whitepapers and digital ads, creating a lively brand that attracted attention from contemporary and larger corporations, setting it apart visually from competitors.