Brand & Logo Design for Flooret

Our task was to develop a unique branding solution for Flooret that captured the essence of French character, without resorting to clichéd imagery. The goal was to create a distinctive identity that could be adapted for future sub-brands, blending elegance and functionality in a way that reflects both the waterproof nature of the product and the refined sensibilities of France. The result was a sophisticated logo and brand designthat subtly alluded to French heritage while remaining versatile for the ongoing rebranding of the full product line.