Branding and Logo Design for Throne Kingdom
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Description
This branding and logo design project for Throne Kingdom, a specialty furniture brand renowned for hand-carved throne chairs and sofas, aimed to enhance brand appeal and improve conversion rates amidst growing competition. The scope encompassed timeline creation, in-depth research and analysis, creative direction, development of multiple design concepts, refinement and finalization of selected concepts, and delivery of final files. Additional elements included crafting the brand's mission and vision statements, developing a compelling brand tagline, creating a versatile logo mark with variations, selecting appropriate fonts, and establishing a cohesive color palette.
Creative Director
Joseph C.
Pennsylvania
15+ Years
Digital Marketing, Website Design, Graphic Design & Illustration
Creative
Information
Industry
Consumer Goods
Scope of Work
The project commenced with the creation of a detailed timeline, followed by comprehensive research and analysis to inform the creative direction. An internal brainstorming session led to the development of 5–6 initial concepts, from which 1–2 were refined and finalized. The final deliverables included mission and vision statements, a brand tagline, a logo mark with variations, a logo system, selected fonts, and a cohesive color palette.
Involved Creatives
Jordana R. | Denever, Colorado | Graphic Design & Motion Video