Ebook Cover Art Design System for BackBlaze

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Description

The mission was to develop a standardized eBook cover design system for Backblaze, ensuring efficiency, scalability, and brand consistency across all titles. The goal was to streamline the creation process while maintaining a cohesive visual identity through customizable templates, design guidelines, and a library of reusable assets.

To enhance the thematic representation of Backblaze’s content, a custom AI-driven graphic system was created, using flow metrics to establish a singular artistic style centered on abstract motion. Each of the eight categories was assigned a unique shape, designed to reflect its core theme dynamically. For example, "AI & Machine Learning" is symbolized by an orb, representing an omnipresent and adaptive perspective. Its design conveys multi-directional movement, constant transformation, and responsiveness, mirroring the dynamic nature of AI.

The result is a visually compelling system that blends conceptual depth with storytelling, providing a repeatable and adaptable framework that saves time, reduces design inconsistencies, and reinforces Backblaze’s brand identity across its growing library of eBooks.

Creative Director

Ebook Cover Art Design System for BackBlaze
Brittany M.
Florida
10+ Years
Marketing + Advertising, Graphic Design + Branding, Website Design

Creative

Ebook Cover Art Design System for BackBlaze

Information

Industry
Scope of Work
Illustration, eBook Design, Creation, Visual branding, Design Guidelines
Involved Creatives

Oscar P. | Orlando, FL | Logo Design, Web Design, Packaging design

Kulsuma F. | Detroit, MI | Graphic Design

Plan type
Plus
Project Duration
2 Weeks