Motion Graphic & Video for Backlight

Backlight was in need of an introductory video of their solution, Iconik, that was as seamless as the product itself. We put together a video that did it justice with smooth transitions from one scene to the next to pulled the viewer into the world of Iconik while also maintaining a pace that was informative above all else. We utilized a collaborative storyboarding process to make out each and every scene, determining what graphics to use and how said graphics will be put to motion in order to get Backlight’s point across in the most efficient and visually engaging way possible.

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