Nutrire Product Launch

The project involved utilizing AI to create unique hero images and product display assets for Tricoci's new hair care line, Nutrire. The objective was to craft a visually compelling identity for the product series, focusing on hero images and PDP (Product Detail Page) carousel assets that stood out. This required moving beyond traditional approaches like "before & after" categories to develop fresh and innovative concepts. By employing AI as a creative tool, the process uncovered extraordinary visuals, including alien landscapes and 3D otherworldly plant forms, successfully aligning with the client’s vision and setting a new benchmark for AI-driven product shot development.