Digital Print Campaign for Atlanticus

Atlanticus needed a new look and feel for its credit card product, Aspire. CD, Pooyan and his team have been creating assets for this specific product for about a year, but at this round, the client entirely relied on the creative team for the overall visual and written concept. We started by exploring messaging in three channels: (1) Gas. Groceries. Utilities. Life in General, (2) unexpected expenses, and (3) Small Everyday Luxuries. After establishing the direction of the copywriting, the illustration team started sketching initial concepts, which became the very core of the campaign after rounds of revisions. The ideas then flourished into different media and formats, from motion graphics and print assets to pixel-perfect digital ads, landing pages, and email blasts.