Rebrand for Baxter Boo

Our mission was to reimagine the branding for Baxter Boo, building on the theme of “Your Pet Hero.” The objective was to emphasize our role as a dependable partner in every stage of pet care, fostering trust and connection with pet owners. The rebranding aimed to blend warmth and reliability, creating a visual identity that resonates with the deep bond between pets and their humans. The result was a fresh logo and design system that celebrates the heroism of pet parents while maintaining the flexibility to evolve alongside Baxter Boo's expanding product offerings.

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