Social Media & Digital Ads for Mimio

This advertising design project was to conceptualize four comprehensive sets of advertisements for social and digital banners for Mimio to have on hand and implement as needed. They also served as a testing ground for ad performance within audiences. Our creative goal was to ensure the designs could generate high-quality leads, to grow Mimio's social media presence, and to increase overall conversion rates. Each set was designed with a different visual focus building off the evolving visual identity of Mimio and a different copy approach to appeal to Mimio's many audiences.