These days, marketers are expected to crank out high-quality and engaging content at breakneck speeds.
From social media campaigns to email marketing campaigns to new product launches, the need for quality graphic design work is greater than ever, and keeping up can be a challenge.
Which is why on-demand graphic design providers have arisen as a solution that’s not only effective but scalable and budget-friendly as well.
So, what are on-demand graphic design services and why are they such a game-changer for your brand?
We’re glad you asked! Today’s blog is exploring the ways that tapping into on-demand graphic design can boost your team’s efficiency, reduce overhead, and give your brand the competitive edge it needs to succeed!
What is On-Demand Graphic Design?
On-demand design is a flexible and scalable service model that allows businesses or individuals to access professional design services as they need them, without the commitment of hiring full-time in-house designers or having to rely on sourcing freelancers for individual projects.
This on-demand model makes it possible for brands to get high-quality design work quickly, whether it’s for a single one-off task or an ongoing marketing campaign.
The Growing Need for Fast, High-Quality Design
So, why do marketers do it?
Well, today’s marketing landscape is a fast-paced and competitive place to be. Attention spans are shorter than ever and the consumers you’re trying to reach are already being bombarded on all sides by brands’ content, particularly on social media.
You have to capture attention quickly if you want to stand out from the crowd. And the most efficient and effective route to accomplish that and differentiate yourself from your competitors is through eye-catching visuals.
But being able to crank out enough attention-grabbing material to keep your audience’s attention requires a steady flow of content that consistently grabs attention and engages an audience.
Examples of the kind of visual content brands depend on to get the job done, include:
- Logo design — Custom logos tailored to your brand’s identity.
- Marketing materials — Brochures, flyers, posters, and digital assets for campaigns.
- Social media graphics — Ready-to-go visuals tailored for each individual social platform.
- Motion graphics and video — Dynamic animations and video content that capture (and keep) audience attention.
- Web and app design — High-quality UI/UX design for websites and applications.
How Does the On-Demand Design Model Work?
On-demand design platforms work by connecting brands like yours with a network of vetted designers who specialize in fields like branding, web design, graphic design, illustration, motion graphics, and more.
You usually have a choice of how you engage with your provider, choosing between options like subscription-based plans, pay-as-you-go plans, or project-based plans.
Often, the on-demand model is more cost-effective than hiring an in-house team or design agency and less time-consuming than sourcing and hiring freelancers.
Here is an example of how the process might go with a typical on-demand design provider:
- Project Briefing — You submit a detailed brief outlining your project requirements, objectives, and any specific preferences.
- Designer Assignment — The platform matches you with a designer or creative team whose skills align with your project needs.
- Design Phase — The designer begins work, creating initial concepts or drafts based on your brief.
- Feedback and Revisions — You review the designs and provide feedback. The designer makes revisions until the project meets your satisfaction.
- Final Delivery — On approval, you receive the final design files in the necessary formats for implementation.
The Benefits of On-Demand Graphic Design
So, why do businesses choose on-demand design providers over the freelance marketplace, in-house teams, and traditional design companies and agencies?
Because of the many benefits to be gained by doing so! Below are 8 of our favorites. Have a peek and see how turning to an on-demand graphic design provider for your creative needs can elevate your business.
1. Easy on the Budget
When compared to other models, on-demand design services come out to be quite a cost-effective solution for businesses and make high-quality design much more accessible, especially to smaller brands.
Instead of paying the salaries and benefits of an in-house design team, the pricy retainers of traditional design agencies, and the varying prices of multiple freelance designers, businesses can instead access the services they need on a flat rate subscription-based model or pay-as-you-go plan. This is not only more budget-friendly but also makes the cost of a business’s design needs more predictable, allowing for better budgeting (and less stress!).
These flexible pricing plans can also be scaled up or down to fit a business’s design needs, letting businesses pay for only the services they need, whether it’s a one-off project or a recurring demand for assets like digital ads, marketing material, package design, and more.
2. Provides Access to a Wide Range of Skills
On-demand design platforms also connect you with a huge tool of talented and pre-vetted freelance graphic designers, who specialize in areas like branding, web design, illustration, and whatever else your brand may need.
Instead of hoping your in-house team has the right skill set or taking the time to source multiple freelancers for the skills you need, on-demand design services make it easy to find the right designer for the job.
Additionally, many on-demand design providers have project managers who will source your talent for you, choosing from a large number of designers, all with unique skills and expertise, and rotating them out as necessary (without any additional cost to you) so that you always have the perfect designer for the job.
3. Fast Turnaround
On-demand design services are well-known for their fast delivery times, something your brand definitely needs to keep up in today’s fast-paced, distraction-filled world.
Whether you’re looking for a social media graphic for tomorrow’s morning post or print design in a week, the way on-demand platforms are structured makes it possible to meet these tight deadlines, and without compromising on the quality of the work either!
Most platforms will also offer you guarantees for delivery times too. This peace of mind allows you to be confident in your design services, knowing that you’ll have everything you need to stay agile, keep up with the latest trends, and meet your marketing needs no matter how urgent they are.
4. Scalable Solutions
One of the biggest perks of an on-demand design solution is that they are highly scalable.
If your business goes through seasonal spikes, or sudden surges in demand (for a product launch, a holiday season, an event, etc.), on-demand graphic design services make it easy to scale up the number of projects or design hours you need.
And, if you find yourself in a slow period and need fewer assets, then, no worries. You’re not locked into a long-term contract or wasting your expensive retainer fees. Instead, you’re free to adjust your services as needed and manage your marketing projects without overspending on resources.
5. More Time for Strategy
Another major benefit of using on-demand services is that it frees up your internal team.
Instead of worrying about poring through freelancer applications on Upwork or trying to manage design yourself, the on-demand model lets you hand over the creative to the professionals, while still keeping control and direction of your campaigns.
Outsource your creative needs and then enjoy your extra time to focus on what you do best; strategize, grow your business, and develop your brand.
6. High-Quality and Consistent Results
When you outsource your creative marketing needs to an on-demand graphic design platform, you can be guaranteed that your results will be high-quality, error-free, and professional-looking.
This is because on-demand graphic design platforms are known to thoroughly vet their talent to keep up a high level of quality and expertise.
In addition to the professionalism of their talent pool, many on-demand designers are more than happy to stay on your creative team, project after project, month after month.
Working with a dedicated team that becomes deeply familiar with your brand leads to better communication, more consistent design, and cohesive branding, even with different types of visuals.
7. Project Management
When it comes to creating assets for a marketing campaign, sticking to deadlines and tight turnaround times, and quality-checking deliverables, nothing beats a project manager for getting it all done right.
Luckily, many on-demand design platforms offer project management services, a single point of contact to relay messages between you and your creative team, offer suggestions, and make sure your assets bring your specific vision to life.
They also have built-in project management tools to help them manage their many, many clients. These tools like Miro, Asana, Monday, and more include features for giving feedback, direction revisions, updating you on progress, and sharing source files, which do wonders for taking the headache out of managing a creative team and keeping everything running smoothly and on schedule.
8. Less Risk, More Innovation (And More Reward!)
When compared to hiring a permanent in-house creative team, hiring freelancers and hoping for the best, or committing yourself to long-term contracts and staggering retainers of design agencies, partnering with an on-demand graphic design service is a pretty low-risk venture, even for small businesses.
This freedom lets you experiment with different designers and different approaches, all without worrying about being tied down. Naturally, this lends room for more creativity and innovation in your marketing projects.
Most designers are also happy to try new ideas, whether directed by you or through their own creative process, which can lead to unexpected greatness that captures your audience’s attention and gets your message across.
And if it doesn't work, then that’s no big deal either. Just switch gears, try something new, and get the outcome you want, all without spending any extra cash.
How to Choose the Right On-Demand Graphic Design Provider
Convinced that an on-demand design platform is just the edge that your brand needs to get noticed?
Great! To get started, we recommend taking the following steps.
- Access your design needs — What types of design projects will you need help with? Will you require ongoing support for things like social media feeds and branding or one-off projects like a tradeshow booth? Do you need specialists in certain areas, like motion graphics or UI/UX design?
- Browse online portfolios — Are the providers you’re looking at showcasing a diverse range of styles in their portfolios? Are there examples of projects like what you’re looking for? Does their style vibe with your brand?
- Make sure they can scale with you as your needs change — Can the provider handle an increased workload during your peak times? Do they offer flexibility if your demands change? Will they still be a fit 5 years down the line?
- Check out pricing — Does the provider offer transparent pricing models? Are there any hidden fees or additional charges for revisions?
- Check out communication style — How easy is it to get a hold of your design team or project manager? Are there clearly designated channels for design requests, revisions, and updates? How responsive will your team be?
<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>
Designity: Unlimited Graphic Design Services That Check All the Boxes
If you’re pumped about starting your search for your perfect on-demand graphic design provider, then we want to invite you to look around.
Because you’ve already found it.
Designity is an innovative Creative as a Service platform that offers on-demand graphic design services, plus digital marketing, copywriting, video production, content marketing, SEO, web development, and more; 100+ design and marketing services for everything your next campaign could ever need.
The Designity model offers scalable, subscription-based plans that grow with your business, giving you access to top-tier design and marketing services that adapt to your brand’s changing needs.
So, stop worrying about finding the right freelancers or committing to full-time in-house hires or design agencies. Designity has all of the talent you need; the top 3% of all of the US-based experts who apply each year, ready to act as an extension of your team and deliver consistent, high-quality results on time, every time.
Designity also has tiered monthly, quarterly, or annual subscription pricing that allows you to request unlimited revisions and new projects to make sure that not only do you have all the assets you need, but that they are perfectly aligned with your creative vision.
And, best of all, each Designity account provides you with a Creative Director — a design and marketing expert — who acts as your single point of contact, manages and sources your rotating creative team, guides you with strategy, and makes sure that all of your deliverables are in your hands when you need them.
If that sounds like a plan to you, then go ahead and book your demo call today. We can’t wait to get you started with a two-week, no-obligation trial so you can test-drive our on-demand graphic design and marketing services and see firsthand why Designity is the only on-demand partner your brand will ever need.
Are you ready to maximize your efficiency with on-demand graphic design?
