Aboozar Beheshti has always loved the process of “creating something from nothing.” With 18 years of experience as a multidisciplinary designer, focusing on visual design, user experience and service design, he enjoys working with startups and forward-thinking entrepreneurs who have big visions — people who, like him, are driven to create something from nothing. It’s no wonder that he now specializes in “service design” — which is the process of closing the gap between where you are, and where you want to go. Service design involves asking questions about what goal you want to achieve, making decisions, designing concepts, and filling that gap. Aboozar’s approach is to start with a “blank canvas” mentality. He asks clients to form a clear picture of what they want, and what kind of experience they want to create for the end user. He helps his clients articulate their vision through fresh, simple, creative designs. We sat down to interview Aboozar about his background, experience, his love for different cultures, and who he’s looking to work with on Designity.
