A brand that wants to succeed in today’s social media-first, internet-first digital world is going to have to remember one thing:
Content is king.
But not just any content, friends. If you want to grab your audience’s attention and improve your business’s bottom line, you’re going to have to have the right content; the kind that positions your brand as an industry leader, attracts better and more qualified leads, and drives results.
But creating and delivering that kind of content on that kind of scale can be tough for most businesses, especially the smaller ones with less resources and manpower.
This is where a content marketing agency can save the day.
So, what is a content marketing agency? And how can the right one make all the difference in your marketing efforts?
Whether you’re looking to increase brand visibility or boost customer engagement, today’s blog is walking you through what you can expect from a good content marketing agency and how the right one can help you turn your content into your brand’s most powerful tool!
Let’s get started!
What is a Content Marketing Agency?
A content marketing agency is a company that specializes in creating, distributing, and managing the kind of content that helps brands hit their marketing and branding goals.
These agencies focus on developing content that is valuable, relevant, and consistent to help you attract and engage your target audience.
By doing so, a content marketing agency can help your brand build awareness, generate leads, and encourage customer loyalty.
Key Services Offered by Content Marketing Agencies
Content marketing agencies provide a huge range of services that go beyond just creating content (though they excel at that!).
This comprehensive approach makes sure that the content created isn’t just eye-catching and well-written but aligns with your brand’s goals, reaches the right audience, and delivers in the areas you need it to deliver.
Here is a breakdown of the key services you can expect from a good content marketing agency.
1. Content Strategy
This is the foundation of any successful content marketing campaign!
A good content marketing agency starts by doing research on your target audience, your competitors, and any new trends in your industry. This information will allow them to create a comprehensive content plan, with each piece of content serving an exact purpose and aligned with your goals.
A content strategy outlines the types of content that will be produced by your agency, including blog posts, videos, emails for email marketing campaigns, social media posts, case studies, eBooks, and anything else that would be effective for your audience, along with the most effective channels to distribute this content.
A good content strategy is crucial for setting goals and keeping consistency in tone, style, and messaging!
2. Content Creation and Optimization
Once your content strategy is in place, the agency moves into the content creation stage.
This phase will involve producing the content mentioned above and not only doing it well but making sure that each piece of individual content resonates with the audience it’s supposed to and reflects your brand’s unique voice and message.
And these days, stellar content isn’t enough on its own; it’s got to be optimized for SEO too.
A good content marketing agency will also have SEO experts on staff to make sure that your content, whether written or visual or video, is SEO-friendly, uses targeted keywords, and follows best practices to boost your search engine ranking.
3. Distribution and Promotion
Creating stellar content takes time but it’s only half the battle!
The other half is getting it in front of the right audience, and this step is just as important.
Content marketing agencies will use a variety of methods to distribute and promote your content, including sharing it through your social media marketing efforts, sending email newsletters, posting it to your website, or boosting it with paid promotions like native ads or PPC campaigns.
They also focus on using the most effective channels for your brand and your audience to make sure that each piece of content will reach those who are more likely to engage with it. This makes sure that once it’s released, your content doesn’t just sit there, it goes to work for you, generating traffic, leads, and boosting visibility.
4. Content Analysis
A content marketing agency worth its salt won’t just create and post your content, they’ll also analyze it to make sure it’s performing as intended.
Using data analytics tools like Google Analytics, HubSpot, and more, they’ll track the effectiveness of your content, measuring metrics like traffic, engagement, lead generation, and conversions. This will give them (and you) valuable insight into what’s working and what’s not so that you can refine your strategy and tweak your content to improve your results.
How Content Marketing Agencies Boost Your Business
When done right, the key services offered by a content marketing agency drive real, measurable results that can help you connect with your audience, generate leads, and boost your business’s bottom line in the following ways:
Increased Brand Awareness
One of the key benefits of working with a content marketing agency is a noticeable boost in brand awareness.
Agencies have digital marketing and design experts in their talent pool, pros who know how to create engaging and SEO-optimized content that resonates with a target audience and makes it easier for people to discover and recognize your brand.
Through consistent content creation and distribution on the platforms that matter to your audience, your brand can stay visible, stay relevant, and establish itself as an authority in your industry.
Lead Generation and Conversion
Effective content marketing is a very powerful tool for lead generation and driving conversions, which helps you turn viewers into active leads and active leads into loyal customers.
Content marketing agencies have the expert writers on staff who know how to create content that addresses the pain points and specific needs of your target audience and position your products or services as the ultimate solution to those needs.
Whether it’s a blog post that offers uses for a certain product, a whitepaper that provides in-depth market information, or an engaging video displaying your product’s features or brand story, each piece of content is carefully and strategically designed to attract potential leads.
They also know how to use strategies like gated content (where users exchange their contact info to access premium content) and strong calls to action that encourage visitors to take that next step — whether that step is signing up for a newsletter, downloading a product guide, or making a purchase in your online store.
Boosted Customer Engagement
Content marketing isn’t just about attracting new customers, though; it’s also about keeping those customers engaged and loyal to your brand.
Your customers don’t want your attention only while you’re courting them! An experienced content marketing agency knows this and can help you create the kind of content that nurtures relationships with your existing customers through things like blog posts, newsletters, social media updates, and even interactive content like quizzes, polls, and challenges to keep them interested.
By providing ongoing value to your customers, you can keep your audience engaged with your brand, ultimately building relationships with them and encouraging brand loyalty.
Cost-Effective Services
When compared to traditional marketing services, content marketing is about as cost-effective a way as you can get to promote your business and generate long-term results.
A good content marketing agency knows how to create evergreen content — articles, guides, and video content that can continue to attract and engage your customers long after they’ve been created, needing little to no upkeep to keep them fresh and new!
Content marketing agencies also help you maximize your ROI by strategically planning and repurposing your content as well. For example, a long blog post can easily be broken down into smaller pieces for social media posts, email sequences, or infographics, extending its value and giving you more for your marketing buck.
This approach makes sure that you’re getting the most out of every piece of content created for your brand, making it both budget-friendly and sustainable!
How to Choose the Right Content Marketing Agency for Your Business
So, if this guide has you convinced that:
- You definitely should up your content marketing game, and …
- It’s time to start looking for a content marketing agency to help you do that …
… then here are a few things to consider while you research your options:
- The Right Experience — Look for an agency that has a proven track record in your industry or with similar businesses. Experience matters here because it shows that the agency you’re considering truly understands your market, audience, and the specific content marketing strategies that will work best for you. Be sure to review their portfolio, client testimonials, and case studies as well to get a better handle on their experience.
- The Right Approach — Every business is unique, and so are its content needs. A good content marketing agency will take the time to understand your brand, goals, and audience, and help you develop a strategy that’s tailored specifically to your business. Agencies that offer one-size-fits-all solutions (as cheap as they might be) are red flags here. Those are less likely to deliver the impactful, personalized content that you need.
- The Right Collaboration and Communication Style — The right agency should feel like an extension of your marketing team. Clear, consistent communication is what you need to make sure that your content aligns with your vision, brand voice, and your business goals. Check how responsive and transparent the agency is during the onboarding process, and make sure their workflow and communication style are something that will be easy for you to work with.
- The Right Price — Pricing is always an important factor when considering a partnership, but for something as important as your content marketing, you want an agency that offers value for your money, not just the lowest price. If the services are too good to be true, then they’re probably not. Cheap services usually come with shortcuts, while a higher investment can bring you the quality content you need. Looking for an agency that’s transparent about their pricing too; one with clear pricing structures that get you what you need without breaking the bank.
<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>
Ready to Get Your Content Marketing Strategy Off the Ground?
If you’re pumped and ready to get out there and find the right content marketing agency for you, then we have one more suggestion:
Look around, friend, because you’ve already found it.
Designity is an innovative Creative as a Service platform that connects your brand with top experts (only the top 3% of all applicants who apply!) in fields like copywriting, SEO, graphic design, social media management, digital marketing, and more — all of the expertise you need to build a winning content marketing strategy that grabs your audience attention and drives meaningful results for your brand.
Each Designity account is also led by a dedicated Creative Director — a content marketing and design expert — who manages your creative team, offers guidance and insight, and makes sure you have exactly what you need when you need it, taking the burden off your shoulder and giving your marketing team the time it needs to focus on strategy and growth.
And instead of obliterating your budget with pricey design agency retainers, you can get all of these services for a predictable, flat subscription fee. Check out our three pricing tiers to find the plan that best fits your brand, and your content needs, unlimited requests and revisions included!
If all of that sounds like a plan to you, then go ahead and book your demo call. We can’t wait to get you started with a two-week, no-obligation trial to test-drive our content marketing services and see first-hand why Designity is the only content marketing agency your brand will ever need!
Are you ready to start getting content that counts?
