Account-Based Marketing Services

To create, implement, and refine an effective ABM campaign, you need multiple skill sets. From analytical marketing strategists to clever copywriters; from outside-the-box illustrators to standards-compliant programmers. Designity is the only platform that gives you access to these skills while also accelerating output.

The Designity Creative-as-a-Service Platform is designed from the ground-up to meet the needs of modern marketing. Ad agencies had their day, and freelance marketplaces continue to be a great source for quick-ask, small scale projects. However, for those looking to align their sales and marketing teams, for those looking to develop a strategy that will grow their ROI for the next decade, a new model is required.

Designity’s platform gives you access to the top 3% of US-based marketing experts, all of whom are skilled in crafting and executing personalized ABM strategies. Your dedicated Creative Director will be your project manager, enabling a team of specialists to work together seamlessly, ensuring that every account gets the unique, focused approach it deserves. Quickly scale your high ticket digital marketing campaigns with Designity’s rapid ABM deployment services.

ABM has nearly unlimited sub-services, so it’s helpful to narrow down the list to the most essential components, all of which are available on the Designity platform:

• ABM Strategy
• ABM User Journey: ToF, MoF, BoF
• Copywriting & Content Ideation
• Required Asset Creation and CRM Automations
• Lead Generation
• Omni-Channel Marketing
• A/B Testing and Analytics Report

Your Creative Director will work with you to determine the most urgent needs for prioritization. You will then be able to launch quickly while ensuring a comprehensive strategy.

This is a loaded question. You can piecemeal your ABM by hiring offshore freelancers for all the strategy, research, writing, design, and implementation, but you’ll end up paying more than other options. Freelancers charge anywhere from $20–100 per hour each.

What about a marketing firm? You can onboard with a dedicated marketing agency and get incredible results, but it could take a year to begin seeing any results. Agencies charge anywhere from a few thousand dollars per month for a basic ABM campaign to $10,000 - $30,000 per month or more for a more complex, multi-channel, fully personalized strategy. Some agencies might also work on a retainer basis, with long-term contracts and strategic planning that could range from $50,000 to $100,000 or more annually. You’ll need at least six months to spin up your first ABM funnel with an agency.

Designity bridges the gap between the traditional agency world and the scrappy, cost-focused freelance world. We offer flat-rate monthly plans starting at $3,150 per month. Think of Designity’s platform like a subscription service that gives you everything you need for design and marketing output, complete with the easy upgrade, downgrade, and pause functions of other subscription services. By getting, quickly, to the problems your customers need to solve, you’ll be able to get your first ABM Top-of-Funnel campaign launched in as little as one month.

ABM projects on Designity’s platform can begin within 24 hours of a kick-off call, with the first top-of-funnel content being published in as little as two weeks. There are many factors to consider, though, which will affect the timeline, from personas, to content matrix planning, to brand and tone of voice definitions, etc.

Most agencies will spend at least three months on discovery, with the first content being published after six months. The overall timeline for an ABM project is often simply “ongoing,” because effective ABM campaigns feed data back into the process, resulting in constant revisions and iterative improvements without end. It’s all about embracing curiosity, experimentation, and creative storytelling that will engage and convert your best-fit audience.

From identifying target accounts to creating content to measuring and iterating, a comprehensive ABM campaign should follow this process:

• Campaign Strategy: Don’t just make plans. We create winning strategies tailor-made for your business.
• Creating a Brand Script: Think of this as your brand’s signature dish. Unique, memorable, and entirely you.
• Creating Personas: Like crafting the perfect dish for each guest, we create personas around your top three best-fit target audiences.
• User Journey Definition: From appetizers (top-of-funnel) to main course (middle-of-funnel) to dessert (bottom-of-funnel), we craft compelling user journeys.
• Copywriting & Content Ideation: Crafting the perfect dish requires the right ingredients. We provide the copywriting and content ideas that will spice up your campaigns.
• Required Assets Creation: Every dish requires the right elements. We create all the necessary assets for your campaigns.
• CRM Automations: Like a kitchen run to perfection, we set up automations in platforms like HubSpot for seamless operations.
• Lead Generation: This is all about filling the restaurant! We handle lead generation planning and implementation.
• Omni-Channel Marketing: Don’t stick to just one cooking method. We mix it up with a multi-channel approach.
• A/B Testing: Taste testing is crucial in any kitchen. We A/B test campaign elements for best results.
• Analytics Reports: Lastly, we serve up the numbers with detailed analytics reports throughout your campaign’s lifecycle.

Here’s the thing: ABM, at its heart, is all about getting your sales and marketing teams working together toward one common goal, using one shared process. That’s also the root of Designity’s model: US-based Creatives across more than 100 skill sets, being brought together and managed by your designated Creative Director. E pluribus unum - from many, one; from many sales and marketing people, one plan; from many Creatives, one comprehensive project plan.

An effective ABM recipe includes: Targeted Customer Insights, Personalized Campaigns, Cross-Channel Engagement, Collaborative Sales & Marketing, and Performance Analytics. It’s a potent blend that guarantees results!

About Account-Based Marketing: ABM services involve the identification of high-value accounts, developing personalized marketing strategies for each, and implementing these campaigns to drive growth. With Designity, you get an ABM approach that is not only strategic but also action-oriented!

Tools like HubSpot or Salesforce for your CRM, LinkedIn for targeted ads, Google Analytics for data analysis, and HubSpot or ActiveCampaign for email marketing can help execute a successful ABM strategy. In addition, HubSpot is becoming more integral to ABM because you can use it to craft landing pages, email campaigns, social media campaigns, all in one place. And of course, Google Suite for collaboration and reporting. It’s your ABM toolkit!

Designers on ABM campaigns usually work inside Figma because of its integrated collaboration tools. However, higher level or more experienced designers will often stick to Adobe Illustrator and Photoshop because of the increased functionality and new AI tools. Copywriters on ABM projects typically use Google Docs because of the ease of collaboration and version control. Marketing Managers need to have access to all of the above tools to keep track of work and provide guidance at every step of the process.

ABM is like a magnifying glass that focuses your marketing efforts on high-value accounts, leading to increased ROI, better customer relationships, and growth in key areas. It gives your sales and marketing teams a framework to collaborate and get unified. It puts your money and effort into the audiences that stand the best chance of making you money. It combines old-school proven tactics with new-school data-driven decision making. It’s the compass guiding you towards business success!

The primary purpose of ABM is to tailor marketing efforts to specific, high-value accounts, ensuring maximum impact and effectiveness. It’s like creating a bespoke suit for your most valued customers!

Account-Based Marketing (ABM) is like throwing a dinner party for your VIP guests. You know their names, their favorite dishes, and you set the table just for them. Everything is personalized and geared towards building a relationship with those specific people. You and your sales team work hand-in-hand, cooking up the perfect experience for these chosen few. The result? A more profound connection and, often, a successful deal.

Traditional marketing, on the other hand, is more like hosting a big buffet. You prepare a wide variety of dishes, hoping to satisfy as many guests as possible. You might know a bit about the crowd, like their general tastes, but you’re not tailoring the meal to each person. It’s broader and aimed at catching as many eyes (or taste buds) as possible. The connection might not be as deep, but you’re reaching more people. So, ABM or buffet? The best choice depends on what you’re hungry for in terms of your marketing goals!

Finding an affordable professional for Account-Based Marketing (ABM) doesn’t have to be a huge hassle. Start by determining exactly what you need, then look into local marketing agencies that offer ABM services. But here’s a little secret: if you want to save time and energy, Designity might just be the answer to all your ABM needs. With our tech-driven platform, you gain access to a network of top 3% vetted US-based Creatives, fully managed processes, and transparent pricing. And unlike traditional agencies, we offer fixed monthly plans without those confusing long-term contracts. So why hunt all over the place? With Designity, you get quality work without breaking the bank, all while ensuring your marketing aligns perfectly with your business goals. Give Designity a try, and let us be your bridge to success!

Search engines can provide you with local marketing agencies. You may need to research each one, though, to see if they offer ABM. Designity, however, makes it easier to find US-based marketing Creatives. Our entire community of Creatives have been vetted and are based in the USA. The best news of all is that you don’t have to find them, hire them, or manage them. Your designated Creative Director takes care of it for you!

The future of Account-Based Marketing (ABM) is looking bright and focused. As technology continues to evolve, ABM is expected to become even more personalized and targeted. With the integration of AI and machine learning, marketing efforts can be tailored to specific accounts with unparalleled precision, enhancing the engagement and conversion rates. Moreover, as companies recognize the value of aligning sales and marketing teams around specific accounts, ABM’s importance in the overall marketing strategy is likely to grow. Expect to see increased collaboration, more sophisticated tools, and a greater emphasis on metrics and analytics that demonstrate ROI. In essence, ABM is becoming less of a trend and more of a core business strategy that companies are embracing to deepen customer relationships and drive growth. Designity’s platform, with its connection to vetted professionals and strategic planning, positions itself at the forefront of these emerging ABM trends, ready to facilitate successful and innovative campaigns for businesses of all sizes.

AI tools like ChatGPT, DALL-E, and Midjourney are set to revolutionize ABM in various ways:

• Hyper-personalization: ChatGPT, for instance, could enable businesses to create more personalized and engaging content at scale, like writing marketing emails that read as though they’ve been tailored by a personal scribe for each recipient.
• Visual content creation: DALL-E could assist in creating unique, customized visual content for each target account.
• Predictive analytics: Tools like Midjourney could help predict the optimal touchpoints and content types for each target account, based on their past behavior.

These AI tools will help make ABM more personalized, more scalable, and more effective than ever before.

Account-Based Marketers offer a range of services focused on targeting specific high-value accounts to drive growth and engagement. These services often include developing personalized ABM strategies, crafting compelling brand scripts, creating detailed buyer personas, defining user journeys across the funnel, ideating and creating content, designing required assets, setting up CRM automations, managing lead generation efforts, implementing omni-channel marketing campaigns, conducting A/B testing, providing analytics reports, and ensuring collaboration between sales and marketing teams. Their expertise lies in tailoring marketing efforts to individual accounts, optimizing engagement, and ultimately boosting ROI for businesses.