Marketing Audit & Strategy Services

Designity’s platform is the only way to get everything needed in one place. Let me explain. With a typical ad agency or marketing firm, you’ll get great strategy, but dull visuals. With a creative agency, you’ll get beautiful visuals but no strategy. With a freelancer, you’ll get one small skillset, forcing you to keep hiring more freelancers to fill in the gaps.

If you need a marketing audit and strategy that’s both comprehensive and actionable, you need to combine all of those skills into one team! With Designity, you get that team. From marketers to copywriters to designers, all managed and mentored by your designated Creative Director. It’s like paying for one marketing manager in-house, but getting all of our Creatives.

Designity is the only platform that can produce a thorough and turnkey marketing audit & strategy that includes the kind of creative direction that will set your brand apart in the marketplace.

Marketing Audit and Strategy include an analysis of the marketing efforts you’ve taken in the past, what your competitors are doing, and a long term plan of steps you can take to make the most of your Serviceable Available Market (SAM). Specifically, on the platform, you can choose from any or all of the following components:

1. Competitive Audit / Strategy: Time to put on our detective hats and investigate the competition! We’ll find their secret sauces and clever tricks, then cook up a strategy that’ll make your brand stand out like a shining star.
2. Brand Audit / Strategy: Let’s take your brand on a thrilling adventure of self-discovery! We’ll be like brand archaeologists, digging deep to uncover your hidden treasures and polishing your identity until it sparkles like a gem.
3. Website Audit / Strategy: Buckle up for a website rollercoaster ride! We’ll be your website’s biggest fans and toughest critics, ensuring it dazzles your visitors and climbs to the top of the search engine charts.
4. Content Audit / Strategy: Calling all content connoisseurs! We’ll taste-test your existing content and cook up a feast of fresh, tasty, and irresistible material. Get ready to feed your audience’s hunger for knowledge and entertainment!
5. Paid & Social Media Audit / Strategy: Let’s go on a social media safari! We’ll track your ads’ wildest adventures and unleash their full potential. Your audience won’t be able to resist joining the party!
6. SEO Analysis: Let’s examine your website to see if your technical, on-page, and off-page SEO is buttoned up. This can even include backlink building strategies, along with website development recommendations and copywriting plans.

For marketing audits and strategy, you can expect to spend anywhere from $25 per hour for an offshore freelancer, up to $100,000 for a marketing agency’s package price. Prices vary depending on the complexity of your business model, how large your total addressable market (TAM) is, and how efficient (or inefficient) your marketer’s systems are.

This is where Designity shines! By refining our internal processes and filling our community with vetted, best-in-class Creatives, we’re able to conduct marketing audits and marketing strategy sessions with more affordable prices than agencies and more comprehensive results than freelancers. Designity’s pricing is flat-rate, starting at $3,150 per month, with no long-term contract. If you like what you see, you can scale up your plan as needed to execute on the audit, all the while working directly with one point of contact: your designated Creative Director.

Timelines and deadline calculations for marketing audits and marketing strategy presentations depend upon a few key questions. Do you know your TAM, SAM, and SOM? Do you have personas created for your best-fit target audiences and/or accounts? Have you defined a sales ideal client profile (ICP)? Have you defined your sales and business growth goals for the next year? Have you defined your marketing budget for the next year?

The good news is that you can leverage Designity’s platform to answer all of those questions, or you can supply those answers yourself to increase the speed of the audit. As such, marketing audits and strategy presentations can be done in as little as one week, or they can take up to three months to complete. It all depends on the scope, expected outcomes, and complexity of the project. Your Creative Director will help you determine that, create a transparent timeline, and manage the marketing Creatives needed to complete the project.

A comprehensive marketing audit & strategy project should include the following phases in its scope:

1. Target Audience and Buyer Persona Audit. Your customer should be the hero of your story, so we always start here! Your Creative Director will lead a team to research and define who your best-fit target audiences are, what they need, what their sales objections are, and how your company is the guide they need to overcome their pain points and find success.
2. Competitive Audit. Why would someone choose you instead of all the other companies who do what you do? What sets you apart from your competition? Let’s find out, quantify it, and create a plan to maximize your unique place in the market.
3. Brand Audit. Because Designity’s platform includes all kinds of vetted Creatives, you can leverage a brand positioning audit which includes visual analysis, copywriting analysis, and market positioning analysis. Let’s see a marketing agency try that!
4. Website Audit. Your creative team can include web developers, web designers, UX researchers, UI designers, and of course marketing managers. All of them managed by and directed by your Creative Director to pull together a comprehensive website audit.
5. Content, Social Media, and Paid Campaign Audits. By leveraging the top 3% of US-based Creatives, Designity can poll experienced social media managers, marketing managers, copywriters, graphic designers, and more to audit your blog, email, and social media channels for maximum ROI.

The question is, can you trust the marketing experts on Designity’s platform with your strategic needs? Our clients’ increased ROI says we’re great at it. But you don’t have to take my word for it! Designity’s platform is the worst-kept secret in marketing audit and strategy.

1. Data-Driven Insights. Make decisions based on data and informed predictions. There’s always a need for taking risks and trying new ideas, but with better data comes better instincts.
2. Target Audience Analysis. Know who you’re speaking to, what they need from you, and how to bridge your branding with your marketing communications.
3. Competitor Research. No need to reinvent the wheel! If someone else has already done the work to solve a problem, let’s learn from them, then tweak the result to get ahead of the curve. This is also where you can inform your brand guidelines, ensuring that you present yourself in a unique way.
4. Goal Alignment. Bring your sales and marketing teams into alignment with a comprehensive targeting strategy.
5. Measuring & Optimization. Always improve, always change, always evolve. The goal is iterative improvements, not one-time perfection.

The core of marketing audits: this service encompasses a comprehensive review of your brand’s marketing activities, both past and present, your positioning in the marketplace and opportunities for growth, and the development of a strategic plan to achieve your marketing objectives. It’s like having a marketing compass that points you in the right direction all the time.

The best tools for Marketing Audit and Strategy depend on the goals and scope of work. They typically include Google Analytics, SEMRush or AHRefs, HubSpot and/or Salesforce, social media native platform analytics, and shared document services for collaboration, such as Google Docs, Microsoft 365. In addition, Designity employs cloud-based enhancements like Miro, Airtable, and other services to facilitate collaboration and efficient execution. These tools equip us to conduct a thorough audit and create a winning marketing strategy while collaborating internally to ensure brand alignment and a full picture for the marketing analyst.

Marketing Audit and Strategy is the GPS for your business growth journey. It helps you identify untapped opportunities, align marketing efforts with your goals, and optimize your strategies for maximum impact. Marketing without an audit & strategy is like driving to a new location without a GPS. If you point yourself in the right direction, you might accidentally stumble upon the destination, but it’s not likely. With that GPS-strategy, however, you know you’ll hit your goal!

Do you need a new strategy? If you haven’t refreshed your marketing strategy in the past year, then yes. You do need one, and ideally you’d start with an audit! The main purpose of Marketing Audit and Strategy is to steer your brand towards marketing and sales success. It helps you uncover hidden potential, eliminate roadblocks, and create a roadmap to achieve your marketing objectives.

Low-cost freelancers are available through services like MarketerHire and Upwork, however you’ll typically find that the lower the cost, the lower the value. Marketing agencies have the opposite problem: high cost with what appears to be high value.

For the ROI-minded CMO, the question becomes, where can I get high value with efficient cost? Right here with Designity! Designity’s platform offers cost-effective plans to ensure you get expert guidance without compromising your budget. We maintain efficiency with flat-rate monthly plans, a meticulously managed creative process, constant quality control, and a large pool of vetted Creatives, all led and managed by your Creative Director. It’s a full package outlook designed to deliver the most marketing expertise possible at the most efficient cost possible.

An online search for “local marketing manager freelance” or “marketing strategist near me” could potentially yield good results. However, you’ll have to be your own project manager, creative director, and quality assurance expert.

Alternatively, you can search for “marketing agency near me” or “ad agency near me” and inquire about audits and strategy services. Be expected to pay 5x or more what Designity charges! With Designity, everyone is local! Designity instantly connects you with skilled marketers from all over the country, ready to analyze your marketing efforts and devise a strategy tailored to your local market.

We will continue to see restrictions on gathering data from users which will steadily push us back to the point when we only had zero-party data and first-party data. Zero-party data is information which your clients give to you via questionnaires and feedback. First-party data is what you can glean from your own website’s usage, your email click-through rates, your social media post interactions, etc. Products will become more fluid, changing their offerings more rapidly to adjust with an accelerated pace of user demand changes. Teams will have to adapt a culture of curiosity and experimentation, letting go of perfectionism and embracing continuous iterative improvements to products, services, and marketing communications (MarCom).

AI-powered analysis tools will become more connected to sources of zero-party data and first-party data, allowing teams to more quickly analyze their platforms’ usage and make changes accordingly. Generative AI tools will become more integral to all processes for brainstorming and A/B testing.

Marketing Auditors offer research, analysis, strategic recommendations, audit presentation design, copywriting strategy, MarCom analysis, social media usage analysis, and more. The list is almost endless and is determined by your past and present marketing channels. Marketing Strategists offer services that are more focused on the future, whereas auditors look at the past. A marketing strategist will provide data-informed recommendations for how to use all of your marketing channels in the question to convert more best-fit leads.