Launching dynamic and eye-catching campaigns is a huge part of any business’s marketing strategy — after all, it’s what grabs your customers’ attention and gets people talking and excited about your products and services.
But behind the scenes, there’s another crucial element that’s just as important: making sure those efforts are actually getting the job done.
And to know that, you’re going to need a thorough marketing audit.
Regularly auditing your marketing efforts is what can help you fine-tune your strategy, uncover hidden opportunities, and make the kind of data-driven decisions that fuel your business’s growth. But when you’re deep in the day-to-day of your own marketing, it’s easy to miss the bigger pictures. That’s why bringing in professional marketing audit services can be invaluable — an outsider’s perspective can help you identify gaps, inefficiencies, and missed opportunities that might not be so obvious from where you’re standing.
So, if it’s been a hot minute since your brand has had a professional marketing audit, then today’s blog is for you. This handy checklist will walk you through the key areas that a marketing audit service will evaluate to help you get the most out of your marketing and stay ahead of the game!
Let’s dive in!
Why Your Business Should Invest in Marketing Audit Services
Marketing is constantly changing and the strategies and techniques that worked yesterday aren’t guaranteed to still work tomorrow.
If you don’t regularly check in on your marketing efforts, your strategies can become outdated and start underperforming.
Here are a few reasons why investing in a professional marketing audit or brand audit is a smart move for your business:
- Find out what’s working (and what’s not) — A professional marketing audit service provides an expert and unbiased assessment of your strategy, identifying which efforts are driving results and which ones are wasting your budget and your time.
- Stay ahead of industry trends — Digital marketing moves fast, and a professional audit service helps to keep your tactics current, competitive, and in step with the latest best practices.
- Eliminate inconsistencies — A marketing audit service reviews your branding and messaging across all platforms to make sure the experience you’re giving your audience is seamless and unified.
- Boost efficiency — Experts have the know-how to identify bottlenecks, redundancies, and other inefficiencies in your marketing efforts, helping you cut through the noise and get better performance.
- Maximize your ROI — A marketing audit service makes sure your budget is being used effectively and that every dollar spent is driving measurable results.
The Ultimate Marketing Audit Services Checklist
A professional marketing audit service takes a deep dive into every part of your strategy to help you make sure that your marketing efforts are truly paying off.
But not all marketing audit services are the same! A truly comprehensive audit goes beyond the surface to help you find opportunities and identify any inefficiencies that might be holding you back.
Here are the key areas that a professional marketing audit service will assess to help you refine your strategies and maximize your ROI!
1. Define Your Marketing Goals
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Before getting to the details, a professional marketing audit service will typically start by making sure they know your goals.
Once they do, it’s easier to get an idea of whether your marketing efforts are actually helping you achieve them or not. A fresh set of expert eyes will help you clarify what’s working towards your goals, what’s falling short, and where you should be focusing your energy to get better results.
This way, instead of guessing, you’ll have a clear path forward with the data to back it!
2. Brand Positioning and Messaging
If your messaging isn’t clear and consistent, you might be unintentionally contradicting yourself, confusing your audience — or worse, losing potential customers.
A professional marketing audit service will make sure this isn’t happening! They’ll take a deep dive into your brand’s voice, your value proposition, and your messaging across all of your marketing and communication platforms to see where you’re hitting the mark and what needs to be adjusted.
If anything isn’t working, the experts will be able to pinpoint it for you and work with you to create a more refined brand story and voice that resonates with your target audience and makes a stronger impact.
3. Website Performance
Your website should be your digital storefront, the face of your business!
But if it’s slow, clunky, or confusing to navigate, your visitors aren’t going to stick around long enough to convert.
A marketing audit service will take a good look at your website strategy, focusing on things like speed, mobile-friendliness, SEO, UI/UX, and more. Then they’ll be able to present you with a list of recommendations to make your website smoother, faster, more visually-pleasing, and more effective at converting your visitors into loyal customers!
4. Content Marketing Strategy
Your content should be doing much more than just filling up blogs and your webpages!
Good content should attract readers, inform, and convert. A professional audit takes a deep dive into your content marketing strategy, whether it’s blogs, whitepapers, infographics, or anything else, and checks them for SEO, readability, engagement, and relevance.
If your content isn’t pulling in traffic or keeping your readers hooked and engaged with your brand, then they’ll have the expertise you need to help you fine-tune your strategy to make it more effective and more engaging.
5. Social Media Presence and Engagement
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Putting up posts on social media is easy — it's growing an engaged audience that actually cares about your brand that's the hard part.
But a marketing audit service will know exactly what to look for as they review your posting schedule, engagement rates, audience interactions, and overall social media strategy to help you find opportunities or redirect the efforts that aren’t getting you anywhere.
The expert marketers on their team will be able to provide you with the insights and action steps you need to start boosting engagement and making sure that your social media presence is supporting your business goals.
6. Email Marketing
Despite all of our advances in the way we connect with each other, email marketing still remains one of the best ways to reach your audience.
But only when it’s done right.
And if you’re not doing it right, then a marketing audit service will catch it. They’ll look at metrics like your open rates, click-through rates, automation sequences, segmentation and targeting, and more and be able to pinpoint exactly what’s working and what’s holding you back. Then, they’ll be able to get expert insights on how to improve your emails, personalize your messaging, and start turning your subscribers into customers!
7. Lead Generation and Sales Funnel
If your leads are slipping through the cracks and you can’t figure out why, then a marketing audit is exactly what you need!
A professional service will examine your entire lead generation process, from your landing pages to your sales funnel, to help you spot gaps or roadblocks that might be leading customers to drop out and slowing down your conversions.
The experts will also know how to help you tweak your approach so that more of your leads and making it down your sales funnel and coming out paying customers on the other side!
8. Competitor Strategies
Curious as to why your competitors are succeeding where you’re not?
A marketing audit can help. They’ll do the detective work for you to analyze your competitors and see what’s working for others in your industry. By breaking down factors like SEO strategy, content approach, ad performance, and engagement tactics, you’ll be able to get your hands on valuable insight into hidden opportunities where you can step up your game to stand out in the market.
9. Paid Advertising Performance
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If you’re spending money on ads without a solid strategy in place, you’re probably draining your budget with nothing to show for it.
A marketing audit service will help make sure this isn’t the case. They’ll take a close look at things like your ad targeting, budget allocation, messaging, and performance metrics to help you refine your strategy, stop wasting money on underperforming campaigns, and start getting the leads, clicks, and conversions you need to grow your business.
10. Gather Insight and Take Action
At the end of the day, an audit isn’t just about finding issues in your strategy.
While knowing where you need to improve is helpful, in order to actually make improvements, you also need a clear, actionable plan to follow to make your marketing work better for you. A professional marketing audit service doesn’t just hand you data and call it a day. They also help you understand what needs to change, where your focus should be, and the steps you can take to get better results moving forward.
Their expert guidance will let you walk away with a smarter strategy, a stronger brand, and a marketing plan that delivers.
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Take the Guesswork Out of Your Marketing
So, how about it, marketer?
Are you ready to take the guesswork out of your marketing efforts and really see what aspects of your strategy could be adjusted to help your brand?
If so, then you need a marketing audit provider that checks all of your boxes. And you’re in luck, because you already have.
Designity is an innovative Creative as a Service platform that instantly connects your brand with experts in a variety of marketing fields including audits, digital marketing strategy, SEO, graphic design, web design, and more — all of the expert eyes your brand needs to spot gaps, uncover opportunities, and refine your marketing strategies for greater success.
Each Designity account also provides you with a dedicated Creative Director, a marketing and design expert who will take charge of your account, keep you updated on progress, and provide you with a detailed report of actionable steps to take to streamline your efforts and see better results.
Check out our marketing audit and strategy service page and portfolio to see how Designity’s expert marketers have been able to refine the strategies of brands just like yours. If you like what you see, go ahead and book your demo call today.
We’ll get you started with a two-week, no-obligation trial so you can test drive our marketing audit (and 100+ other design and marketing services) and see why Designity is the last marketing partner your brand will ever need.
Are you ready to stop wasting time on inefficient strategies and start seeing the results you want?
