Motion Graphic & Video Services

Motion graphics designers, video production specialists, and talented animators are some of the most expensive and in-demand Creatives in the world. Designity’s platform gives you access to the top 3% of US-based motion graphics and video specialists, without any extra fees or management headaches! No more hoping if that freelancer’s portfolio is honest, no more worrying if that video agency is going to charge a fee for a deadline extension. Now you can brainstorm with your Creative Director and get an efficient turnaround time on trend-setting visuals, all in one place.

‍

What sets the Designity platform apart is end-to-end solutions and a collaborative approach. You’re involved in every stage of the process, from conceptualization to distribution, making sure the final product is a true reflection of your brand. With a proven track record and a commitment to excellence, you’ll take your video content to the next level.

From concept creation to post-production magic, we bring your vision to life with seamless storytelling through the following service options:

1. User-Generated Content: Harness the power of your community’s creativity to tell your story authentically.
2. Live Action Video: Bring real-life scenarios to your videos using stock or existing footage for a relatable touch.
3. Animation: Transform ideas into dynamic visuals through captivating animated sequences.
4. Photo Montage / Screen Videos: Blend images or screen captures into engaging video narratives.
5. Whiteboard Animation: Simplify complex ideas with engaging illustrations and step-by-step storytelling.
6. Video Script Writing / Voiceover / Music: Craft compelling narratives, add professional voiceovers, and set the right tone with captivating music.

Freelance hourly rates in this category vary widely, from $50–150 an hour, depending on their experience and the type of job being requested. Video agencies typically use long-term contracts that work out to several thousand dollars per month and can even be up to hundreds of thousands of dollars per month. There’s good news, though! Designity is priced differently, eschewing both project pricing and hourly rates, as the data shows them to be time wasters and efficiency killers. Instead, Designity’s platform uses simple flat monthly (or quarterly or annual) pricing which gives you access to a plethora of service options. Team members are kept efficient and creative through a combination of platform automations and a hands-on quality assurance team. Plans start at $3,150 per month.

Motion graphics projects and video production projects typically take longer than other creative projects. Why? There’s more need for mood boards, storyboards, character animation styling, logo and icon animation, and timeline adjustments. You can expect a minimum timeline of one week for a short, simple video using existing assets, to nine months for a complex storytelling venture with a long-form structure.

A thorough process can make all the difference when you need a video motion graphic that will last, and which will serve your marketing goals. Designity’s platform includes a managed process which you and your Creative Director can use or customize to meet your needs:

1. 60-min. Strategy Session: This is the foundational meeting where goals, target audience, messaging, and other vital aspects of the project are discussed. It helps set the direction and align the vision for the video motion graphic production.
2. Story Outlining: Here, the basic structure and narrative of the story are framed. It’s like a roadmap that guides the rest of the production, ensuring consistency and cohesion in the message.
3. Scriptwriting & CTA Strategy: This involves writing the actual script for the video and determining the call-to-action (CTA). It’s where the message is crafted into engaging dialogue or narration and where the desired audience response is clarified.
4. Storyboard Creation: This is a visual representation of how the video will unfold, scene by scene. It provides a clear guide for both clients and creators to visualize the final product.
5. Stock Visuals / Illustrations / Icons / etc. Sourcing: This step involves finding or purchasing existing visual assets that match the video motion graphic theme. It can save time and money while maintaining quality.
6. Custom Illustrations Creation: If unique visuals are needed, custom illustrations are crafted. This ensures that the video has a one-of-a-kind look, tailored to the brand.
7. Voiceover Recording: A professional voice artist records the script, adding personality and emotion to the video. This voice track guides the timing of visuals and music.
8. Background Music Sourcing: Finding the right music enhances the video’s mood and pace. Whether original composition or licensed music, it’s integrated seamlessly with voiceover and visuals.
9. Special Effects: These are the visual or auditory enhancements added to create a more engaging and captivating experience. Whether it’s 3D effects, animation, or color grading, special effects can elevate the video’s quality and impact.

With an experienced Creative Director leading a team of the top 3% of US-based motion graphics animators and video producers, your next project will be a hit! Designity’s platform leaves nothing to chance, quantifying every aspect of the creative process and constantly ensuring efficiency to allow your creative team to bring their A game every day. From simple text animations to long-form storytelling, the sky’s the limit for video motion graphic projects!

The five principles of effective Motion Graphic & Video are: Storytelling, Visual Appeal, Seamless Transitions, Sound Design, and Brand Alignment. With these principles, your video motion graphic projects will captivate and engage your audience.

About Motion Graphics & Video Services: these essential services encompass the art of storytelling through animation, graphics, and videography. It provides you with a team of skilled visual creators who produce stunning video motion graphic projects that elevate your brand’s narrative.

The best tools for motion graphics vary depending on the background of the designer. Many prefer to go straight to Blender or Cinema 4D, while others live in Adobe land, using AfterEffects, Photoshop, Illustrator, and Premiere to work magic. Some of us still pine for the old days, when Flash was going to save us. Perhaps ironically, many companies prefer for animators to work in their Canva account, creating reusable motion graphics templates. When it comes to creating and editing videos, however, the landscape is clearer: Final Cut Pro and Premiere Pro continue to claw their way to the top again and again. One last tool to mention is unexpected, and that’s a text editor for CSS animations. Yes, your browser can become an animation tool, if you know enough CSS!

We’ve got a blog article about that, but in short, Motion Graphic & Video is a powerful marketing tool that can significantly impact your brand’s success! That’s probably obvious to you, but the truth is, storytelling is still a key to success in marketing. Humans like stories, and nothing tells a story better than moving images. They leave a lasting impression on your audience and make your message more memorable. With visually engaging content, you’ll capture attention and boost audience engagement, leading to higher conversion rates.

When it comes to motion graphics, animation, and video editing, nothing comes cheap. Even freelancers in the space tend to charge more than you’ll find for graphic design or copywriting. Expect to pay $75–150 per hour or more for quality work. Video agencies often charge more than $10,000 per month, but sometimes can offer fast turnaround times. Designity’s platform focuses on efficiency of time and money, with plans starting at $3,150 per month.

Google searches, map app searches, and word of mouth recommendations are common ways to find a local video producer or motion graphics specialist. However, a lot is left to chance in that scenario because you don’t know if the freelancer’s portfolio was done by them or was part of a team effort. This is why Designity vets every Creative, bringing you the top 3% of US-based motion graphics and video professionals.

With technological advancements like virtual reality, augmented reality, and AI-driven automation, the possibilities for creating immersive and interactive experiences are expanding rapidly. Personalization and real-time customization are becoming more feasible, allowing brands to create more targeted and engaging content. This doesn’t just include entertainment but extends to education, training, and business presentations, where motion graphics and video can create more effective and engaging learning experiences.

At the same time, accessibility to high-quality tools and platforms is making motion graphic and video creation more democratic. Small businesses and individual creators now have the ability to produce professional-grade content without a massive budget. This is fostering creativity and broadening the scope of what can be achieved, even by non-professionals. The blend of technology, creativity, and accessibility is shaping a future where Motion Graphic & Video services will continue to be a vital and ever-evolving aspect of communication, marketing, and expression.

AI is revolutionizing the Motion Graphic & Video industry by automating time-consuming processes, enhancing creativity, and enabling personalized content. Machine learning algorithms can now analyze user behavior and preferences to create customized videos, while AI-driven tools assist in everything from scriptwriting to editing, speeding up the production process and reducing costs. This not only makes high-quality video production more accessible to smaller companies and individual creators but also opens up new avenues for innovation and personalization. The integration of AI in Motion Graphic & Video services is transforming the way content is created, distributed, and experienced, paving the way for a more dynamic and interactive future in visual storytelling.

Motion Graphic & Video professionals offer a wide range of services, including animated explainer videos, brand story videos, motion graphics, visual effects, and post-production editing. They bring their artistic expertise to every frame of your captivating videos.