Packaging & Labels Services

Only Designity offers you a tech-enabled collaborative platform that connects you with a US-based creative team led by a dedicated Creative Director! Packaging is complex: even simple, clean packages require strategy, design, copywriting, and print production knowledge. You can source and manage a creative team on your own, but only a platform like Designity can make everything run efficiently and keep quality high.

Designity’s creative-as-a-service platform is all about efficient timelines, fast turnarounds, and providing access to over 100 design and marketing services. It’s quality and convenience, all at a flexible monthly price. From basic labels to fully bespoke unboxing experiences, get ready to collaborate on the packaging of your dreams. You dream about packages too, right? That’s not just us?

Comprehensive packaging & label design services cover a wide range of packaging design and label solutions for all of your products, no matter the size. From eye-catching packaging designs to informative and visually appealing labels, we’ve got everything you could possibly need to get your products to the shelves!

Here’s a condensed list of project types available on Designity’s platform, in the package design category:

1. Bag & Box Packaging: Turn ordinary packaging into extraordinary experiences that make your products stand out on the shelves and in the hands of customers.
2. Package insert design: Elevate your product presentation with creatively designed inserts that add value and a touch of flair to your packaging.
3. Label and Tag Design: From eye-catching labels to tags that tell your product’s story, we craft designs that make your packaging pop and your brand memorable.
4. Unboxing Experience: Create a memorable and delightful unboxing journey for your customers with carefully designed packaging that makes opening your products an event in itself.

Expect to pay either hourly rates of $40–80 or package prices of $500–2,500 for packaging design services. At least that’s the old world way of doing things. Designity’s platform offers flat monthly, quarterly, or annual pricing. No hidden fees or revision charges, ever! Choose from three simple plans starting at $3,150 per month for exceptional packaging & labels designs.

Any project timeline will vary based on your specific requirements, the scope of your project, and the number of Creative on your team. It may be that what you really need is a bespoke unboxing experience or maybe you need a quick label created for a pre-made jar. Simple labels can be designed, written, proofed, and made print-ready in as little as one week, whereas multi-layered unboxing experiences can take months to perfect.

You can expect your Designity creative services team to be totally committed to providing timely project deliveries without compromising on creativity or quality, however, so you’ll always have the assets you need, when you need them! Book a call with your Creative Director to get a specific and detailed project timeline.

If you want your packages to stand out on the shelf — whether it’s a physical brick-and-mortar store’s shelf or a digital shelf on a website — there’s a process to follow:

1. 60-min. Strategy Session: This is where the magic begins. A full-hour brainstorming with your creative team helps to align visions, define goals, and map out a strategy tailored to your product.
2. Stock Visuals / Illustrations / Icons / etc. Sourcing: If you're not looking to reinvent the wheel, sourcing existing visuals can provide high-quality imagery at a faster pace.
3. Custom Die Cut: Want to make your packaging truly unique? Custom die cuts can provide shapes that stand out and catch the consumer's eye. Perfect for anyone wanting to break the "boxy" mold!
4. Replicating for Different SKUs: If you have multiple products or variations, this step ensures that the design is perfectly tailored and replicated across different SKUs, maintaining consistency.
5. Resizing Designs For Different Formats: One size doesn't fit all. This step ensures that your design fits perfectly, whether it's a jumbo pack or a travel-size offering.
6. Print File Creation: This is where things start to become real. The preparation of print files ensures everything is in the correct format and quality for printing.
7. NFT Creation: Welcome to the digital age! If you want to take your packaging into the virtual realm, creating an NFT (Non-Fungible Token) can add that cutting-edge touch.
8. Mockups Creation: Before final printing, creating mockups gives a tangible preview of how the packaging will look. It's like a dress rehearsal for your product, but without the red carpet!

Through this process, a mere idea transforms into a tangible, engaging packaging design that not only protects the product but promotes it, too. It's not just about wrapping things up; it's about making them stand out!

Trust the process and you’ll be rewarded with packages and labels that tell a story, engage shoppers, elevate your brand, and encapsulate what makes you unique in the marketplace. Packaging, when done well, is a conversation, a sales tool, a vehicle for storytelling that builds brand loyalty, and encourages shoppers to buy again and again. Designity’s platform uniquely empowers effective packaging by bringing the best designers, the most skilled copywriters, print and digital experts — all under the tutelage of your own creative coach, the Creative Director.

Effective packaging & labels principles should be created based on five principles:

1. Eye-catching and memorable design
2. Clear and concise product information
3. Functional and practical packaging
4. Cohesive brand identity across all packaging and labels
5. Compliance with all industry regulations and requirements

Packaging & labels services involve the creation of visually appealing, functional, and sustainable packaging designs and labels for any product your brand sells. The right packaging and label design is essential to enhance brand recognition and keep your product flying off the shelves!

Package designers utilize industry-standard graphic design tools, most often either Adobe InDesign or Adobe Illustrator (or both). Some artists prefer to work in Figma, but we find that there are limitations in Figma when it comes to print output. Final files should be determined by the print shop, with some printers preferring Adobe PDF/X presets, and others preferring a .eps file. 

Lastly, when talking about package design, we can’t forget to mention the true old-school tools: Xacto knife, a precise ruler, cardboard, and a printer! There’s no substitute for printing out your graphics, cutting, and folding, to see how the final package will look — all without paying for a print proof.

Packaging & labels are a mission-critical aspect of your marketing because they have the power to capture consumer attention, communicate product benefits, and reinforce your brand identity. A well-designed package and label can significantly influence consumer purchasing behavior! Unfortunately, they also have the power to put you out of business. A truly great product, in a poorly-considered package, will not generate enough sales to keep you afloat. Conversely, a mediocre product, wrapped in a memorable brand, can change the world and create sustainable income for you and your team.

Why not do both? Why not pour your heart and soul into creating a unique product that solves people's problems in a new way, and wrap it in an equally unique package? Give people a full experience, starting from their first glance on the shelf (this applies to e-commerce as well!), through to post-purchase. You’ll drive loyalty, you’ll be giving people a lift from their stress and sadness, and you’ll be setting up your future product launches for greater success. It’s all about that package!

The primary purpose of packaging & labels is to protect and contain products while also acting as a powerful marketing tool. Your product’s package and label convey crucial product information, create brand recognition, and establish a connection with your target consumers.

Cheap freelancers are available through offshore freelance marketplaces like 99designs, Fiverr, UpWork, and Toptal. Buyer beware: there’s a reason most freelancers are so affordable! Designity eschews the game of hourly-rates and hidden fees by employing an efficiency model. Instead of tracking hourly rates or looking for ways to charge you fees, we focus on automations, systems, and people to empower efficiency across all levels of the organization. The Designity platform gives you instant access to the top 3% of US-based Creatives without the need to hire an expensive in-house team. The Designity platform’s cost-effective packaging & labels solutions are tailored to meet you and your product’s unique needs.

Try asking any graphic designers or web designers you know. Chances are, they might know someone who specializes in packaging. You can also search online for “package designer near me”, which could potentially turn up a local agency. However, beware those options, and do extra investigative work to ensure their quality, pricing, and turnaround times are all above board. Lastly, did you know that Designity’s creative team is all local? Partnering with Designity connects you with your own US-based creative team, regardless of location. No matter where you are in the world, our platform ensures you have a team of top-notch designers working on your packaging & labels projects.

We'll see more integration of augmented reality (AR), allowing consumers to interact with packaging through their smartphones to receive additional product information or engaging content. Furthermore, the introduction of smart packaging with embedded sensors could provide real-time data on product freshness or other attributes.

On the sustainability front, there is a growing trend towards eco-friendly materials and designs that minimize waste. The push for circular economy principles, where packaging is designed for reuse or recycling, will be increasingly prominent.

Lastly, the continual evolution of design aesthetics, driven by global cultural trends and consumer preferences, will keep packaging and label design services a vibrant and ever-changing field. As consumers demand both functionality and appeal, designers will be challenged to innovate in ways that marry form and function. The future is bright, and the box is anything but square!

AI is revolutionizing the field of packaging and labeling design by enhancing efficiency, personalization, and innovation. Through data analysis, AI helps designers create targeted and personalized packaging that resonates with specific audiences. It automates repetitive tasks, freeing designers to focus on creativity, and even offers innovative design suggestions based on existing trends. It's like having a virtual design assistant that knows consumers' tastes and never needs a coffee break.

Furthermore, AI's collaboration with human designers is opening new horizons in aesthetic appeal and market effectiveness. Machine learning guides innovation, pushing boundaries within market tastes and leading to more engaging packaging. As this technology evolves, AI will become a standard, essential tool in the packaging designer's toolkit, acting not as a replacement for human creativity but as a tireless and insightful enhancer.

Packaging & label design services offer a wide range of different projects, including creating custom packaging designs, label designs, package prototypes, and ensuring compliance with regulations. The Designity platform’s services can play a crucial role in elevating your product packaging and branding experience.