It’s a universal truth:
In the world of marketing, you’re going to need graphic designers.
Why?
Because designers are the special people whose abilities elevate your visual identity, get your target audience to stop mid-scroll to see your assets, and communicate your message for effective marketing.
But not all design is equal!
If you’re looking for a graphic designer to bring your next marketing campaign to life, then it’s a good idea to familiarize yourself with the different types of graphic design that are available to elevate your brand and help you stand out and get the attention you deserve.
So, if you’re ready to dive into the world of design to see what your brand needs to shine, then today’s blog is here to help you break it down!
Let's get started!
Graphic Design Types to Elevate Your Brand
Here are the graphic design types your brand needs for a variety of different types of projects.
Scroll through the list, read what each entry is about, and see what type of designer your next marketing campaign is going to need!
1. Branding and Logo Design
Need a unique and memorable visual identity for your brand?
You’re not the only one. From shop signs in Ancient Greece to Medieval family crests, humankind has been using symbols and images to proudly showcase their services, family groups, and their individuality to everyone around them.
Nowadays, there are graphic designers specializing in branding and logo design who can give your modern brand the same thing, with the flair it needs to set it apart in a competitive industry!
Whether it’s corporate design, T-shirt design, or product packaging, branding and logo designers can help you create not only a recognizable, slick, and memorable logo and color palette, but can also keep your brand image consistent across a variety of platforms including your website, social media pages, digital ads, branded merchandise, and more.
Main Focus of Branding and Logo Design: Color schemes, typography, logos, and other visual elements.
2. Web Design
If you want your business to be successful in this digital age we live in, it’s absolutely essential for you to have a strong online presence.
Your website should be your digital storefront, the hub where your customers, employees, and shareholders know they can access whatever information they need about your products and your brand.
For this reason, you need a dedicated web designer to create a responsive design for your visitors that ensures optimal viewing across whatever device they decide to access your site on. Whether it’s the ideal layout, color scheme, visuals, interactive features, and more, web designers can make your website truly stand a cut above the rest.
Main Focus of Web Design: User-friendly and visually appealing websites, responsive designs, UX/UI principles, and interactive elements.
3. Print Design
Since the invention of the printing press in 1440, print design has evolved into a dynamic and influential field, with the power to shape how information is presented and consumed by your customers!
Today’s print designers continue that legacy by translating ideas into visual works of art on paper, plastic, and other branded merchandise.
A good print designer pays careful attention to details like typography, color choices, and imagery to make sure that your print materials not only look professional but communicate your brand message the way you want them to!
Main Focus of Print Design: Creating print-ready files for essential marketing collateral like business cards, brochures, posters, and other physical material.
4. UI/UX Design
If you remember the eye-assaulting UI design of the 90s’ very first websites, then you know the importance of good UI/UX design.
From your website to the mobile apps your brand offers, having a seamless, attractive, and visually engaging platform is essential for creating a positive user experience.
That’s where UI designers come in. UI designers work hard at enhancing the usability, accessibility, and overall satisfaction of your platforms by carefully placing visual elements and interactive features.
Navigation menus, nice-looking CTAs, drop-down menus, and more, UI designers do everything they can to ensure a smooth and enjoyable experience for your users.
Main Focus of UI/UX Design: User interactions, visual elements, usability, and creating an intuitive and responsive digital experience.
5. Illustration and Icon Design
Since the dawn of mankind, illustrations and pictures have been used as a tool for visual storytelling.
From the Palaeolithic cave paintings of Lascaux to the intricate manuscripts of the Dark Ages to the colorful graffiti of Banksy, illustrations have been part of human expression, and that legacy continues even in the illustrations we use for our marketing purposes today.
Graphic designers use their illustration skills and digital tools to channel their creativity into compelling visuals for your brand. Whether it’s editorial illustrations that break down complex ideas into easy-to-digest pictures, custom icons for your marketing collateral, or character design that brings fictional worlds to life, a good illustrator can do wonders for your visual identity and branding.
Main Focus of Illustration and Icon Design: Visual storytelling, conveying messages through images, and enhancing the messaging of your marketing campaign.
6. Presentation and Publication Design
When you need to present information in an attractive and easy-to-read way, then what you need is a presentation and publication designer to use their skills to communicate your messaging in an interesting way that effortlessly holds your audience’s attention.
A far cry from the printing presses of yesterday with their movable types, the art of presentation and publication design has evolved into its own sophisticated art form, as seen in book layouts, magazines, slide shows, and other digital publications.
A good publication designer uses their skills and eye for design to create visually compelling layouts, carefully selecting the fonts, colors, and imagery that not only captivate the audience but are designed to optimize readability and the overall impact of your content.
Book covers, magazine spreads, website layout, slide decks, and more, presentation and publication designers do it all to make sure the important information about your products and your brand is presented the right way!
Main Focus of Presentation and Publication Design: Layout design, typography, visual hierarchy, and creating aesthetically pleasing presentations and publications for both print and digital platforms.
7. Ad Design
You can’t sell your products and services without first getting your audience’s attention.
Luckily, asset designers are experts at grabbing attention.
Whether it’s a printed ads in a magazine, a digital banner, or a paid social media ad, a good ad designer blends their talents, creativity, and marketing expertise to both capture attention and instantly convey your messaging.
Ad designers have a great eye for layout, color psychology, and impactful graphics and imagery, and use this skill to create images that resonate with your target audience and get them to stop and take a look at what your brand has to offer.
Main Focus of Ad Design: Visual impact, storytelling, and adapting graphics to different print or media platforms.
8. Environmental Graphic Design
Environmental Graphic Design is the art of using visual elements like signage to enhance a physical environment.
Think wayfinding signs you’d see on the walls and floors in large buildings like hospitals and malls (think back as hard as you can), interactive installations like touchscreens, and themed environments that align with your brand’s visual identity.
Environmental graphic designers must consider architecture, interior design, and branding to develop their graphics seamlessly into physical spaces to assist visitors, guide people through spaces, and convey a brand’s identity in a memorable way!
Main Focus of Environmental Graphic Design: Physical space enhancement, wayfinding systems, and integration of graphics with existing architecture and interior design.
9. Packaging Design
First impressions matter!
If you want your products to turn heads on the shelves, they’ve got to have top-tier packaging design!
A professional packaging designer knows how to use your visual elements and your existing branding to create an appealing package for your products that not only carefully protects them from damage but looks great, differentiates your brand, and influences your customer’s purchasing decisions.
Engaging packaging is more than just looks, after all. With the right designer on your team, your packaging can tell a story, connect people with your brand, and establish recognition and trust!
Main Focus of Packaging Design: Creating attractive and functional packaging and labels for products, grabbing attention with color and image choices, influencing purchasing decisions, and reflecting a positive brand identity.
10. NFT Design
You heard it here first …
Web3 is here to stay, and as more and more brands get on board, they’re finding new ways to use blockchain technology.
NFTs (Non-Fungible Token) have emerged in recent years as a groundbreaking form of artistic expression and ownership and brands from all over are using them to their advantage.
A good NFT designer uses their artistic skills to produce visually stunning and exclusive digital content for your brand, ranging from digital illustrations and animations to virtual real estate and even interactive experiences. These digital assets make incredible marketing tools, allowing brands to connect with their audience on a whole new level.
Whether it’s launching a limited-edition NFT collection tied to a product release or using NFTs as part of loyalty programs, they remain an innovative approach to any marketing campaign!
Main Focus of NFT Design: Incorporating NFTs into marketing campaigns, creating exclusive digital assets, and using blockchain technology to tokenize each creation.
Benefits of Good Graphic Design
Good graphic design offers a multitude of benefits for individuals, businesses, and brands. Here are some advantages that a good designer can bring to your marketing efforts!
- First Impressions — Effective graphic design creates a positive and memorable first impression, enhancing the perceived professionalism and credibility of your brand.
- Brand Identity — Graphic design elements play a pivotal role in establishing and reinforcing your brand identity. Consistent visual elements build recognition and trust among the audience.
- Communication — Visual elements convey messages faster and more effectively than text alone. Well-designed graphics help communicate complex information in an easily digestible manner.
- User Engagement — Eye-catching design captivates the audience and encourages them to engage with the content. This is crucial in today's fast-paced world where attention spans are limited and distractions are everywhere.
- Marketing and Advertising — Graphic design is a cornerstone of marketing and advertising efforts. Compelling visuals attract attention, convey messages, and drive marketing success.
- Differentiation — In a competitive market, good graphic design sets a brand apart. Unique and memorable visuals help a brand stand out and be remembered by consumers.
- Consistency — Design consistency across various platforms and materials strengthens brand recognition. Consistency is key to building a strong and cohesive brand image.
- Trust Building — Professional and aesthetically pleasing design builds trust. Consumers are more likely to trust a brand that invests in high-quality design.
- Versatility — Good graphic design is versatile and can be adapted for various mediums, from digital platforms to print materials, ensuring a cohesive and adaptable brand presence.
- Increased Sales — Visually appealing design attracts customers and can positively influence purchasing decisions, leading to increased sales and revenue.
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If It’s Graphic Design You Need …
You’ve come to the right place because it’s kind of our thing.
Designity is made up of the top 3% of US-based creative talent, including any designer your marketing campaign could ever need from graphic designers to packaging designers to motion graphics designers as well!
This means that all of your marketing design projects will be top-tier quality and ready to elevate your next campaign and help you crush your goals.
And it gets better.
Each Designity account provides you with a dedicated Creative Director, a marketing and graphic design expert who will source and manage the perfect creative team for your projects, keep your timeline organized, and make sure that your marketing assets are ready to go when you need them.
Why not try out our services for a two-week, no-obligation test drive? If Designity doesn’t vibe with you, then you walk away not owing a cent.
What have you got to lose?
Book your demo call today and let Designity connect you with the perfect designer for your next marketing campaign!
