SEO & Content Marketing Services

SEO and content marketing both require several different creative skill sets to be effective. For SEO, you need a strategist, a copywriter, and a web developer. For content marketing, you need a strategists, a copywriter, a graphic designer, and a social media manager. Tie them together into a comprehensive whole and you’ll also need a centralized project management system. At this point I’m basically just describing Designity’s platform.

Designity’s system begins with strategy: research your audience, define their pain points, ideate on topics to educate and inspire them, ideate on ways to give them content that solves their problems, sets them up as a hero, and sets you up as the trusted guide they need to solve their problems. The system then moves into creation: copywriting, graphic design, video production, animation, web development, and finally implementation.

When combined with the Designity platform’s transparent project management system and your designated Creative Director / one point of contact, you begin to see why we designed this platform the way we did. There’s no more efficient way to scale up customer engagement across content marketing and SEO

When you hop on board the Designity platform for Content Marketing & SEO services, you’re in for a full ride, including the following services:

• Content Strategy, including outlining content and crafting compelling CTAs.
• Keyword List Creation to optimize your SEO.
• Content Management, like selecting captivating topics and planning your content calendar.
• Required Assets Creation, both static and dynamic.
• A/B Testing and Analytics Reporting to ensure that your content is hitting the mark.
• Everything else you need across more than 100 service categories! Need some social media management. No problem. Brand need a refresh? We got you. How about an explainer video to help your sales team pitch that new product? Yep. That too.

The cost for content marketing specialists and SEO firms can vary widely based on the scope of work, location, experience level, and the specific needs of your business. Here’s a general idea:

Content Marketing Specialists:

• Freelancers: $25 to $100 per hour or more.
• Agencies: Monthly retainers can range from $1,000 to $10,000 or more, depending on the breadth and complexity of services.
• Designity’s monthly, quarterly, and annual plans start at $3,150 per month and include access to more than 100 different service categories.

SEO Firms:

• Local or smaller SEO firms: Monthly retainers from $500 to $2,500.
• Mid-sized to large SEO agencies: Monthly retainers from $2,500 to $10,000 or more.
• Specialist consultants: $100 to $300 per hour.
• Designity’s monthly, quarterly, and annual plans start at $3,150 per month and include access to more than 100 different service categories.

Designity’s platform provides high-quality services at competitive and transparent pricing, allowing you to access skilled professionals without the traditional agency markup.

The duration of a Content Marketing & SEO project can vary depending on the scope and complexity of the project. Timelines range from two weeks to one month.

The best approach is usually to examine your target audience and determine their pain points. This usually takes a week or so. Next comes research into keywords and keyphrases that relate (this is content for SEO, after all), which can take a week or more. Next comes ideation for topics to solve the audience’s needs. This takes another week. Writing the content to meet those needs, well, that often takes…you guessed it. Another week. You’ll find that each layer of project scope adds a week to the timeline, sometimes more or less. The details are determined by you and your Creative Director at the outset so that everyone knows what they’re accountable for (including getting feedback from you and your stakeholders!).

Ultimately, with Designity’s vetted Creative team and efficiency-guaranteeing processes, you can expect results in a timely manner.

A comprehensive process for content marketing that increases your search engine optimization (SEO) should look like this:

• 60-min. Strategy Session: This initial meeting helps to set goals, identify the target audience, and align the content marketing and SEO strategies with the business objectives.
• Customer Persona Research: Understanding the ideal customer’s needs and interests is essential for creating content and SEO strategies that resonate with them.
• Content Strategy & Calendar (Define Frequency / Head Terms & Topics): This involves planning the content topics, frequency of publishing, and aligning the content with target keywords for SEO.
• Copywriting & CTA Strategy (Analyze competitors’ blog-writing styles): Analyzing the competition helps to craft unique and engaging copy, along with effective calls to action.
• Keyword List for Ranking (for SEO Optimization): Creating a list of targeted keywords is essential for SEO optimization to increase the visibility of the content.
• General Outline Writing (Blog Direction Setting): Crafting an outline sets the direction for the blog, ensuring consistency and alignment with the overall strategy.
• Blog Post Writing (max of 1500 words): Writing informative and engaging blog posts that are optimized for SEO helps in attracting and retaining readers.
• Blog Summary Writing (i.e., for Carousel Creation): Summaries are used to create engaging carousels that provide readers with highlights or key takeaways.
• Social Media Caption Writing: Writing captivating captions for social media helps in promoting the content and engaging the audience.
• Stock Visuals / Illustrations / Icons / etc. Sourcing: Visual elements add interest and help to explain or support the content.
• Custom Graphic Creation (i.e., Thumbnail to Promote a Blog): Creating unique graphics for promoting blogs helps in increasing click-through rates.
• Custom Graphic for Between Paragraphs: These graphics break up the text and make the content more visually appealing.
• Custom Carousel (i.e., to Promote a Blog): Carousels are used to showcase different aspects of a blog and promote it on various platforms.
• Single Video Creation from the Content of a Blog (Requires Another Brief): Creating a video from blog content adds a dynamic component and can reach different segments of the audience.
• 2-3 Short Videos Creation from the Content of a Blog (Requires Another Brief): Multiple short videos can be used to highlight key points and promote the blog on various channels.
• Email to Promote a Blog (Requires Another Brief): Crafting promotional emails is an essential part of the content distribution strategy.
• Post a Blog on the Website (Access Needed): Publishing the blog on the website makes it accessible to readers and is key for SEO.
• Post a Blog on Social Media (Access Needed): Social media promotion helps in reaching a broader audience and encourages social sharing.

This process ensures a comprehensive approach to content marketing and SEO, integrating various elements to create a cohesive and effective strategy. Whether it’s crafting engaging content, optimizing for search engines, or promoting through various channels, each step plays a vital role in achieving the desired results.

By combining the skills of dedicated content marketers, copywriters, marketing managers, and graphic designers with the broad knowledge base of your Creative Director, it’s like having a world-class marketing department, all for the cost of one freelancer. Designity’s platform is crafted to remove your admin workload while increasing the ROI of your creative & marketing spend.

The five principles are targeted content, SEO optimization, audience engagement, performance measurement, and continuous improvement. It’s the secret to a successful online presence!

About Content Marketing & SEO: these services are all about creating engaging content that attracts and retains your target audience, and optimizing it for search engines to boost your online visibility. It’s like weaving a magic carpet that takes your online presence to new heights!

Tools like Google Analytics for data analysis, Yoast for SEO optimization, and HubSpot for content management are your allies in the world of Content Marketing & SEO. On the creative side, Adobe Premiere Rush, Adobe Photoshop, Canva, and Figma are common tools, along with collaborative tools such as Google Docs, Google Sheets, and Miro.

Content Marketing & SEO will boost your online visibility, drive more traffic to your site, increase your domain name’s authority score, dramatically increase your social media follower count, and ultimately lead to higher conversion rates. It’s like using a magic carpet to zoom past your competitors!

The main purpose of Content Marketing & SEO is to create valuable, relevant content that attracts and engages your target audience, and to ensure that your content is easily discoverable by search engines. It’s a sneaky and cost-efficient way to implement demand generation, and it’s like weaving a magic carpet that not only looks good, but also takes you where you want to go!

Content Marketing vs ABM. Content marketing is a broad approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to subtly guide potential customers through the buying process by providing them with information and insights that align with their needs and interests. It’s about reaching a wide audience, building brand awareness, and establishing authority in a particular field.

In contrast, account-based marketing is a highly targeted strategy that concentrates on engaging specific key accounts or prospects. Rather than casting a wide net, ABM is all about personalizing the marketing efforts to resonate with a particular company or decision-maker within that company. It’s a more focused approach where marketing and sales teams work together to create tailored campaigns that speak directly to the needs and challenges of individual accounts. While content marketing aims to appeal to a broad audience, ABM narrows the focus to cultivate deeper relationships with particular clients or prospects.

Finding an affordable content marketing and SEO professional doesn’t have to be complicated. Start by defining your needs and exploring platforms like Upwork, LinkedIn, and even local job boards. Recommendations from your network, thorough reviews of portfolios, and transparent negotiations about your budget can lead you to the right fit without sacrificing quality.

If you’re looking for a streamlined solution, consider using Designity. Their platform offers fixed pricing, vetted professionals, and a tech-driven experience tailored for content marketing and SEO services. It’s an ideal alternative that combines affordability with expertise, helping you connect with professionals who can fulfill your specific needs and goals.

Search engines can provide you with local marketing agencies. You may need to research each one, though, to see if they offer content marketing for SEO purposes. Designity, however, makes it easier to find US-based marketing Creatives. Our entire community of Creatives have been vetted and are based in the USA. The best news of all is that you don’t have to find them, hire them, or manage them. Your designated Creative Director takes care of it for you!

The future of content marketing and SEO is shaping up to be increasingly dynamic and user-focused. Content marketing is evolving towards more personalized, engaging experiences, where storytelling and authenticity play a vital role. Audiences are craving genuine connections, and brands that can provide unique, value-driven content will likely thrive. Leveraging different media types like videos, podcasts, and interactive content will continue to grow in importance.

In the realm of SEO, the shift towards mobile optimization, voice search, and semantic search is altering the way content is ranked and discovered. Search engines are becoming smarter at understanding user intent and providing relevant content, which will lead to an even more user-centric approach in SEO practices.

For content marketing, AI helps by getting personal with the audience. It can predict what they’ll like, create drafts, tweak headlines, and even send content out at the best times. Imagine having a tool that knows exactly what your audience wants to see and when they want to see it! And SEO? AI and ML are taking it to a whole new level. They can see patterns in data that we might miss, understanding subtle changes in user behavior or new trends in search queries. So, if you’re an SEO pro, you can use these smart tools to figure out search intent, make your content voice-search friendly, and build better backlink strategies. In a nutshell, AI and ML are making both content marketing and SEO more clever and personal, and that’s good news for anyone looking to connect with their audience in a more meaningful way.

SEO Content services encompass a wide range of offerings aimed at creating well-crafted and optimized content that improves search engine rankings and drives organic traffic, while still remaining valuable to your readers. These services include keyword research, SEO-focused content creation, meta tag optimization, content audits, and strategic link building, all geared towards enhancing online visibility and attracting a larger audience to your website or platform.