How to Expand Your Service Offerings with White Label SEO Services

These days, you can count on your clients’ potential customers starting their hunt for the solutions and services they need with a simple Google search.

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This is why SEO is one of the most in-demand digital marketing services out there. If customers can’t find your clients online, then they’re going to miss out on a whole lot of valuable opportunities to grow their businesses — and as their marketing services provider, that puts you in a tough spot.

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After all, if your agency isn’t offering strong SEO solutions, your clients will start looking for one that does.

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But for many marketing agencies, offering SEO services in-house can be a big challenge. You’ve got to hire and train a dedicated SEO team, which is very expensive, or turn to SEO freelancers, which is cheaper but could lead to inconsistent results.

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Luckily, however, there’s another way! This is where white label SEO comes in, allowing marketing agencies like yours a way to offer high-quality SEO services and deliver results to your clients without an in-house team!

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So, if your agency is looking to expand its services or improve efficiency, then today’s blog is for you. We’re bringing you everything you need to know about white label SEO and why it could be the scalable solution you’ve been searching for!

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What is White Label SEO?

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White label SEO is a service that makes it possible for marketing agencies to offer SEO services to their clients without doing the actual work themselves.

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Instead of building an in-house SEO team, marketing agencies instead partner with a third-party provider that handles everything for them behind the scenes, including keyword research, content optimization, link building, technical audits, and reporting, all while the agency takes credit for the work! 

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This setup is perfect for marketing agencies that want to expand their service offerings, boost their revenue, and provide high-quality SEO without the overhead of hiring and managing an in-house team.

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How Does it Work?

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So, how does it work? Once you have a dedicated third-party partner, it’s a very straightforward process.

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We’ll break it down now:

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1. Your agency sells SEO services under your own brand.
2. You hand over the client’s info and goals to a third-party provider.
3. Your white label SEO partner does the actual work behind the scenes.
4. The provider then delivers reports and results with your agency’s branding.
5. Your agency presents the work to clients as if it were done in-house.
6. The client gets the results they want and remains blissfully unaware that the SEO work was outsourced.

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Who Benefits the Most from White Label SEO Services?

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A white label SEO set up is a great solution for a variety of businesses, including: 

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• Marketing Agencies — White label SEO allows agencies to expand their service offerings without needing to hire and manage a dedicated in-house SEO team.
• Web Design & Development Firms — Adding SEO services alongside your existing web services gives clients a complete digital solution.
• PPC & Digital Advertising Agencies — Boosting organic search visibility in combination with paid ad services gives your clients a more long-term solution and helps them capture more traffic.
• PR & Branding Agencies — Using SEO to improve a client’s online presence makes their website more visible and more credible to their customers.
• Freelance Marketers & Consultants — Offering SEO services without handling the work yourself makes it easy to scale your business while focusing on your strengths.

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How Does White Label SEO Compare to Alternatives?

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When a marketing agency decides to offer SEO services to their clients, they typically have three main options on how to provide services: build an in-house SEO team, hire freelance SEO experts, or use a white label SEO provider.

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Each approach has its pros and cons of course. Let’s explore those now:

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In-House SEO Team

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Building an in-house SEO team means hiring dedicated specialists who handle all aspects of your client’s SEO, from keyword research and content strategy to SEO copywriting, technical audits, and link building.

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Pros

• Full control over strategy and execution.
• Direct collaboration with your internal marketing and development teams.
• Ability to tweak SEO strategies specifically for each client’s needs.

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Cons

• High costs — Salaries, benefits, training, and software add up quickly.
• Slow scaling — Hiring and training new employees takes time.
• Resource-intensive — Requires ongoing investment in education and tools.

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Best For: Choose to build an in-house team if your agency has a large budget, the right infrastructure to manage, and a long-term demand to justify such an investment. If you’re a smaller agency though or one looking to scale quickly, the costs alone might be enough to take this option off of the table.

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Freelance SEO Experts

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Hiring freelance SEO experts is a great way to offer your agency a more flexible way to provide the SEO services your clients expect without having to commit to hiring a full-time team.

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Agencies can hire freelancers for specific projects like keyword research, content writing, or link building.

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Pros

• Lower cost compared to an in-house team.
• Work with experts on an as-needed basis, providing more flexibility to your hiring.
• Good for one-off projects that don’t require ongoing SEO management.

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Cons

• Inconsistent quality — Not all freelancers deliver the same level of expertise or quality.
• Limited scalability — Managing multiple freelancers eats up a great deal of time.
• Reliability issues — Freelancers juggle multiple clients and may not always be available when you need them.

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White Label SEO 

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White label SEO is a sort of hybrid approach that combines the best of both in-house teams and freelancers. 

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Using a third-party provider, the agency can then outsource all SEO services and have fully branded reports delivered under their own name.

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Pros

• Cost-effective — No need to hire, train, or maintain an in-house team.
• Scalable — Handle more clients without increasing overhead.
• Reliable & consistent — Work with a dedicated team of SEO professionals.
• Efficient— Saves time by letting you focus on client relationships while experts handle execution.

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Cons

• Less direct control compared to an in-house team.
• White label leaves you dependent on the provider’s expertise. Choosing the right partner is key here.

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Best For: White label SEO is an ideal choice for marketing agencies that want to offer high-quality SEO services under their brand while keeping costs and overhead low. It provides the scalability and reliability that freelancers may lack, without the expenses of an in-house team.

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Which SEO Model Is Right for Your Agency?

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So, which is the best choice for you?

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Well …

• If you want full control and have the budget for it, an in-house team is the best choice.
• If you only need occasional SEO support, freelancers are an ideal solution for any short-term projects.
• If you want a scalable, cost-effective solution, white label SEO is the best option.

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Why Marketing Agencies Use White Label SEO Services

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Overall, choosing the right SEO model depends on your agency’s needs, budget, and growth plans.

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However, more and more marketing agencies are finding themselves leaning toward a white label solution, finding it the more scalable and cost-effective choice. With white label SEO, agencies can offer premium SEO services, grow their client base, and scale efficiently — all while maintaining their brand identity. 

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The following are some additional reasons marketing agencies are turning to white label SEO services:

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• To Expand Service Offerings Without Extra Workload — Agencies can provide full-scale SEO services without needing to hire or train an in-house team.
• To Increase Revenue & Profitability — Agencies can generate recurring income from SEO retainers while keeping their overhead costs low.
• To Improve Client Retention & Satisfaction — Offering SEO alongside existing marketing services keeps clients from looking for solutions from your competitors.
• To Scale Seamlessly — Agencies can take on more SEO clients without worrying about bandwidth or hiring limitations.

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Choosing the Right White Label SEO Partner

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No all white label SEO providers are the same, however, and the success of your agency’s SEO services all comes down to choosing the right partner for you!

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You want someone who can deliver high-quality yet cost-effective results, whose work aligns with your business needs, and who can operate honestly and transparently.

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Here are some other key factors to consider when looking for a white label SEO provider:

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• Proven Track Record & Reputation — A good SEO provider should have the receipts; case studies, client testimonials, online reviews, and more that prove they can deliver real results. It’s a good idea to ask for examples of past work or sample reports to make sure their quality meets your standards. A provider with a solid history of success is more likely to provide consistent, high-quality services.
• Full Scope of Services — Make sure the provider covers everything your clients might need, including on-page SEO, link building, keyword research, technical SEO, and reporting. A full-service provider will let you offer a full SEO package under one roof without needing to fill the gaps elsewhere.
• Transparent Processes & Reporting — A good provider will give you detailed, white-labeled reports that you can easily share with clients. Look for things like real-time dashboards, clear performance tracking, and well-defined deliverables so you always know what’s being done and can show your clients tangible results.
• Customizable & Scalable Solutions — The best white label SEO partner will adapt to your agency’s needs and offer flexible plans that scale as you grow. Whether you’re working with small businesses or large enterprises, your provider should be able to handle the workload without any issues.
• SEO Expertise & Up-to-Date Knowledge — Search engine algorithms are constantly changing, so you need a provider who can stay ahead of industry trends. They should follow best practices and use ethical (white hat) SEO techniques that offer better and more long-term success for your clients.
• Reliable Communication & Support — A good SEO provider that communicates can make all the difference in the world. Whether you need help with strategy, custom SEO solutions for a specific client, or troubleshooting an issue, having access to a dedicated account manager ensures you’re never left in the dark.
• Competitive Pricing & ROI — Of course pricing shouldn’t be the only factor, but it’s still important to make sure that the price tag fits with your agency’s margins. A good white label SEO partner delivers real value that justifies the investment.

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Ready to Meet Your New White Label SEO Partner?

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So, is your agency ready to scale its offering and attract more customers with high-quality SEO services?

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If you’re ready to start giving your clients the full package without the overhead, then now’s the time to start looking for the right white label SEO provider for you.

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So, why not partner with a provider that checks all the boxes, is cost-efficient, and can provide you and your clients with the high-quality SEO solutions that drive real results?

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Designity is an innovative Creative as a Service platform that is made up of the best of the best in fields like SEO, copywriting, content marketing, digital marketing, and more, all led by an experienced Creative Director, a marketing and SEO expert, who keeps track of your account and makes sure you get what you need when you need it.

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Check out our SEO and content marketing service page and portfolio to see how Designity’s SEO and content writing experts have been able to make a difference for brands just like yours. If you like what you see, let’s book your demo call. We’ll get you started with your two-week, no-obligation trial so you can test-drive our services and see firsthand why Designity is the white label SEO partner your agency needs to scale!

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We think this could be the start of a beautiful friendship.