When was the last time that you had to take complicated technical information and had to transform it into an engaging and easy-to-understand blog or white paper?
Unless you’re a technical copywriter, our bets are on never.
If you read our last blog, you know that copywriters come in many shapes, sizes, and specialties. Not all copywriters are exactly the same. Some specialize in B2B marketing, others prefer B2C markets. Some prefer to stick with short-form copy, while others love the thrill and endurance of working through an ebook or white paper.
In this blog, we’re going to dive into the ins and outs of what technical copywriters do.
What do copywriters do?
Before we jump into what a technical copywriter does, it’s important to understand what copywriters as a whole do for brands.
As stated above, copywriters come in many different shapes and sizes but their job, no matter what their niche is, is to amplify the voice of whatever client they are working with. They are in charge of making sure that the brand/client voice is strong enough to drive their clients’ prospects to the call to action.
Copywriters work closely with digital marketers to draft marketing materials, using search engine optimization best practices, and ensuring that their writing resonates across all social media and marketing channels. Some common copywriting projects include:
- Blog posts
- Landing pages
- User guides
- Social media content
- Marketing emails
- Case studies
- White papers
Among other things.
What about technical copywriters?
Technical copywriters take complex and technical writing and translate it into content that is easy to digest, engaging, and entertaining enough to keep prospects interested. More often than not, technical copywriters have experience in the field that they are writing in.
Technical writers often work for companies that sell tech products. This doesn’t necessarily mean SaaS. There are plenty of technical writers that work in tech or for a product or service that utilizes complex and hard-to-digest language.
Good copywriting, especially when it comes to technical writing, is contingent on the copywriter’s ability to understand the product well enough to translate technical documents into something that clients and prospects understand and want to read.
Who should use a technical copywriter?
If you are a brand or company that needs to translate engineering, coding, technical, or complex ideas into something more palatable for your customers, then you need a technical copywriter. These writers create engaging content that will keep your prospects reading.
You can find technical writers in many different places, including marketing agencies. Freelance technical writers can deliver quality content, but you want to make sure that you are giving them enough time to truly understand the backend of your product or service, your target audience, and the pain points that your product addresses.
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