Copy & Content Writing Services

Copywriting and content creation projects require more than just clever wording. Effective copy is informed by a marketing strategy, it’s aligned with your brand, and it integrates into your other business collateral. Often, when working with freelancers or copy agencies, you’ll end up with a tone of voice that misses the mark, or copy that doesn’t fit into a design. Designity is the only way to integrate a full outlook into one team, and to do it all for an efficient price.

The Designity platform offers you the perfect blend of efficiency, speedy turnarounds, and an extensive range of copy & content writing services. Experience top-notch quality and convenience, all at a flexible monthly price designed to fit your business needs.

Copywriting and content writing services span a range of creative writing to ad copy writing. Depending on the writer, you’ll find either a limit of skills or you’ll find a creative powerhouse ready to create. This is what you can select from on Designity’s platform for copywriting:

1. Content Editing & Proofreading: Fine-tune your words to perfection, ensuring every sentence shines like a polished gem.
2. SEO Content: Make your content search engine-friendly, so it stands out in the digital crowd and brings the right audience to your doorstep.
3. Content Guidelines: Create your content rulebook, so your brand voice stays consistent across all platforms, keeping the harmony intact.
4. Content Writing: Weave words like a literary wizard, crafting compelling stories that capture attention and leave a lasting impression.
5. Creative Content: Add a splash of creativity to your content cocktail, ensuring it sparkles with originality and captivates your audience.
6. Technical / Product / Services / Descriptions: Make the complex simple, describing technicalities and offerings in a way that’s easy to understand and engage with.
7. Sales Copy / Direct Response (Emails): Craft words that sell like hotcakes, turning browsers into buyers and emails into opportunities that can’t be ignored.
8. Video Script Writing: Lights, camera, words! Script narratives that bring your videos to life, turning concepts into compelling visual stories.

Freelance writers charge a range of hourly rates of $19–150 per hour. It depends on their native language, their industry experience, and more. Agencies often opt for complicated retainer agreements that lock you in long term. Designity’s platform uses flat monthly, quarterly, or annual pricing. No more deadline extension fees, deposits, revision fees, or other unexpected charges! Choose from our three simple plans, starting at $3,150 per month, to access top-tier Content & Copywriting services tailored to your business.

Project timelines will vary based on your specific requirements and the complexity of your content and copy needs. They can complete in as little as one day, or they can be an ongoing part of larger projects (like blogging, content marketing, email marketing, and website development). We keep things running efficiently through a combination of proprietary automations and processes, along with Creative Directors and Heads of Design skilled in quality assurance, strategy, and creative leadership.

The process to create compelling copy is nuanced. It’s primarily art with a bit of science mixed in. Great copywriters are like great actors, inhabiting a role defined by your brand ideals and your target audience’s pain points. The process should include the following steps:

• 60 min. Strategy Session: This initial meeting is all about understanding the client's needs, target audience, brand voice, and the goals of the content. It's the brainstorming phase where ideas flow like coffee at a writers' convention.
• Content Research: You wouldn't build a house without a foundation, and the same goes for writing. Content research lays the groundwork, involving thorough investigation into the topic, industry trends, competitor analysis, and understanding what resonates with the audience. It's the writer's detective phase, minus the cool hat.
• Content Outlining: This is where the writer takes all the gathered information and organizes it into a coherent structure. Think of it as creating a roadmap for the content, defining the main points, subpoints, and the logical flow of information. It's like drawing a treasure map, but the "X" marks the spot of reader engagement.
• Content Writing: With the outline as a guide, content writing is where the magic happens. The writer crafts engaging, informative, and persuasive content, weaving together words to captivate the reader. It's the art phase, where words become the brush and the page is the canvas.
• Copy Editing: The final stage is like the polishing of a gemstone. Copy editing involves reviewing the content for grammatical errors, inconsistencies, style, and tone. It ensures that the content aligns with the brand's voice and resonates with the target audience. In essence, it's the writer's quality control, ensuring that not a single rogue comma escapes justice.

Together, these stages form a cohesive and efficient process that transforms ideas and information into compelling content. Whether it's crafting an advertising copy or an informative blog post, this process ensures that the message not only reaches the target audience but also resonates with them.

With that process in mind, perhaps you’re asking, “Is Designity a good source for this?” Our clients’ ROI keeps saying we are! Copywriting is at the heart of everything clients collaborate on. The Designity platform is designed to propel copywriting and content writing projects forward efficiently without losing creativity and originality. Collaborate with your Creative Director to see how your marketing, sales, and creative output can be elevated with great copy.

An effective piece of Content & Copywriting should strive for:

1. Clarity: Presenting your message in a clear and concise manner without needless fluff.
2. Engaging storytelling: Creating narratives that captivate and connect with your audience.
3. Audience targeting: Tailoring content to resonate with your specific audience segments.
4. A strong call-to-action: Encouraging your audience to take the desired action.
5. Consistency: Maintaining a coherent and cohesive brand voice across all channels.

About Content & Copywriting Services: these are the services that involve crafting engaging and persuasive written content for various platforms, including websites, social media, emails, blogs, and other marketing materials.

Copywriting professionals are adept at using industry-standard Content & Copywriting tools, such as Grammarly, Hemingway Editor, CoSchedule Headline Analyzer, ChatGPT, and more, to ensure top-quality and error-free copy. Plus don’t forget collaborative tools like Google Docs, Microsoft 365, and Figma.

Good Content & Copywriting is ESSENTIAL in marketing. It’s the way you speak to and connect with your audience! It also drives engagement, converts leads, and influences consumers’ purchasing decisions. Not only that, but well-crafted content fosters brand loyalty and positions your business as an authority in your industry.

The main purpose of Content & Copywriting is to communicate your brand message effectively and persuasively, engaging your audience and motivating them to take action!

Copywriting aims to persuade and drive action. You see examples of copywriting in marketing materials and advertisements encouraging specific responses from the audience. 

Content writing, on the other hand, focuses on providing valuable and informative content to engage and build relationships with your readers and is often seen in blog posts, articles, and social media. 

Regardless of what you need, both play vital roles in effective communication and brand engagement.

You can start by scouring online platforms like Upwork, Fiverr, and Freelancer, where writers of various skill levels offer their services. Don't forget to peek into local job boards or writing forums where hidden gems might be waiting. Finding affordable Copy & Content Writing services doesn't have to feel like navigating a labyrinth. With Designity, the maze of freelance hiring is simplified into a straightforward process. You won't be left to your own devices to hire a writer directly; instead, you'll have ONE point of contact for ALL your projects: a Creative Director. This genius guide, your Creative Director, manages a team of creatives, including talented copywriters. Say goodbye to the chaos of freelance marketplaces and hello to a streamlined approach that makes getting quality writing as easy as ordering your favorite cup of coffee. It's professional, efficient, and tailored to your needs. No Minotaur included!

Finding a local Copy & Content Writer can be done through various channels. You might scour job boards, local networking events, or writing groups in your area. But if you're looking for a no-fuss solution, consider a platform like Designity. Although not a traditional freelance marketplace, Designity offers you a Creative Director who manages a team of creatives, including copywriters. This means you can get access to talented local writers without having to juggle multiple contacts or sift through endless profiles. It's like having a local writers' cafe right at your fingertips, minus the background noise of coffee machines and chit-chat.

As the digital landscape evolves, the demand for high-quality, engaging, and SEO-friendly content continues to grow. Artificial intelligence and machine learning are playing a role in augmenting the writing process, allowing for quicker research and even content generation in some cases. However, the human touch, creativity, and understanding of nuanced audience needs ensure that professional writers remain an indispensable part of the equation. Emphasis on storytelling, personalization, and multimedia integration are likely to define the future trajectory of copy and content writing.

AI is revolutionizing Content & Copywriting by offering data-driven insights, optimizing content creation, and automating certain aspects of the researching, writing, and editing process. It will not replace human writers, but rather enhance their efficiency and help them to deliver more personalized content.

Content & Copywriting covers a range of services, including website copy, blog writing, social media content, email marketing, and more, all aimed at effectively conveying your brand message and engaging your audience in your distinctive brand voice.