Logo & Branding Design Services

Because you need a brand that’s going to increase conversions, Designity gives you access to strategists. Because you need quick turnaround without losing quality, Designity’s platform employs always-on quality control measures. Because you don’t have time to manage a team of designers, writers, and marketers, Designity gives you one point of contact: an expert Creative Director. Because branding design is complex, Designity gives you access to the top 3% of US-based Creatives across more than 100 different skill sets. Because you shouldn’t have to pay $100k for a logo, Designity uses simple, no-hidden-fee, flat-rate monthly pricing plans.

We understand how frustrating it can be to find, hire, and manage freelance logo designers and brand managers. We know the pain and cost of managing a large in-house team of designers as well, with the equipment and software costs, paying payroll taxes and benefits, etc. Designity’s platform was built to solve those problems for you, bringing you vetted, US-based Creatives who represent the top 3% of their skill set.

That covers the quality you need, but in order to lower your admin workload, you’ll have one point of contact: a veteran Creative Director with experience in your industry. Your designated Creative Director will handle all aspects of the team, of project timelines and deadlines, not to mention the creative direction! Developing a brand that represents your corporate personality and which resonates with your best-fit target audience is what you’ll receive, all for an easy, no-hidden-fee, flat-rate monthly price.

Here’s a brief summary of our available Logo and Branding Design services:

• Logo design: Get a dazzling logo that leaves a lasting impression.
• Custom fonts, illustrations, and icons: Enhance your brand visuals with fabulous typography and illustrations.
• Branding Research & Strategy: Let us work our magic to create an irresistible brand identity.
• Brand Guidelines: Get comprehensive guidelines to keep your brand perfectly in tune.
• Copy Guidelines: Craft captivating messaging that strikes all the right chords with your audience.

The Designity platform’s Logo and Branding Design services cover everything you need for a dazzling brand identity. We’ll whip up a logo that leaves a lasting impression, sprinkle some fabulous colors and typography, and give your brand that irresistible charm.

Logo designers charge a hilariously broad range of prices depending on their expertise. Offshore freelancers can charge as little as $50 USD for a logo, but chances are they’re either re-using an old logo or simply designing based on a current trend or their own personal style.

On the more strategic side of things, a branding agency will charge as much as $1.5 million for a comprehensive brand which includes a full semiotic study, market analysis, and design work. There’s a place for years-long branding projects, but for 90% of businesses, it’s overkill.

Designity’s pricing model strikes a balance by using flat-rate monthly pricing (or quarterly or annual), so that you and your Creative Director can decide on the scope, desired outcomes, and timeline together. Our lowest-level plan starts at $3,150 per month @ annual pricing, which includes your Creative Director and an Emerging Creative. At the top tier, the Premium Plan is $7,650 per month (at annual pricing), offering an Emerging Creative, a Senior Creative, a Pro Creative, and your Creative Director.

Each project is different, but no worries. It all depends on what work you’ve done in marketing analysis, persona creation, semiotic study, and creative ideation. We can work from scratch (some of our clients don’t have business names or plans before signing up), or pick up where a previous team left off. We don’t believe in making you wait on your project like it’s a never-ending drum solo. The Designity platform’s designers work their magic swiftly, and we’ll have your brand identity ready to rock the stage in no time! Expect timelines to range from three weeks to nine months depending on a number of factors. All will be clarified during a kick-off meeting, with a guaranteed deadline to follow.

The logo design and branding process is a comprehensive and strategic undertaking that aims to create a cohesive visual identity for a business or organization. Ideally it’s part of the business plan for startups, but can be done at any point in the life of a business. A brand refresh is a simpler and faster process, but the entire process should at least be discussed with your Creative Director. On Designity’s platform, you’ll be able to select from scope options as follows:

• 60-min. Strategy Session: Initial meeting to understand goals and start planning.
• Brand Attributes: Defining the essential qualities and characteristics of the brand.
• Brand Promise: Establishing what customers can expect from the brand.
• Mission & Vision: Outlining the brand’s purpose and long-term objectives.
• Target Audience: Identifying and understanding the main consumer groups.
• Semiotic Study: Analyzing industry standards, color usage, patterns, etc.
• Brand Tone and Voice: Determining the style of communication.
• Brand Tagline: Crafting a memorable slogan or catchphrase.
• Logo Mark Creation: Creating the main logo design, variations, and system.
• Logo Animation: Creating a moving version of the logo design for digital use.
• Fonts Selection / Creation: Choosing or customizing typefaces.
• Colors Selection: Picking a cohesive color palette.
• Imagery & Photography: Selecting or shooting appropriate images.
• Icons Selection / Creation: Designing unique icons that align with the brand and logo design.
• Illustrations: Creating custom drawings or graphics.
• UI Elements: Designing user interface components for digital platforms.
• Shapes & Patterns: Creating visual elements to add character.
• Brand Book & Guidelines Creation: Compiling all elements into a cohesive guide.
• Copy / Written Content Guidelines Creation: Setting standards for textual content.
• NFT Creation ($495): Optional creation of a Non-Fungible Token for the brand.
• Mockup(s) Creation for (Stakeholder) Presentations: Developing realistic previews of how branding will appear in various contexts.

You need a brand that builds loyalty and clarifies your core message. You don’t need to waste time managing freelancers, waste money hiring an in-house team, or waste your energy trying to figure out the inner workings of a creative agency. And that? Well, that’s why Designity is so great at logo and brand design services. Only Designity’s platform brings you a designated Creative Director, leading a team of the top 3% of US-based brand and logo designers, all on a fully-managed and fully-transparent platform. Less stress, better branding, with efficient and clear pricing.

1. Simplicity (less is more)
2. Memorability (be unforgettable!)
3. Versatility (so you can shine anywhere)
4. Relevance (making sure you’re in tune with your audience)
5. Uniqueness (a one-of-a-kind brand, just like you!)

About Logo & Branding Services: these services involve creating a unified identity for a company, product, or service that resonates with its target audience. The process starts with designing a distinctive logo, defining the brand’s core values, personality, and tone, and understanding the audience’s needs and preferences. Semiotic studies, brand promise crafting, and target audience analysis are key to developing an image that stands out.

The next phase includes creating a visual identity through the selection of fonts, colors, imagery, and other visual elements. Consistency is maintained through the development of brand guidelines, ensuring uniform application across various platforms. From logo animations to content and digital asset creation, logo and branding services encapsulate the essence of a business, making it memorable and relatable to consumers.

Adobe Illustrator is the go-to tool for branding and logo design. Vector design is crucial with any brand assets, so that they can be scaled up and down infinitely without degrading quality. This also avoids being locked into one specific or trendy style for your logo design. Texture and effects can be applied after the fact using Photoshop or other tools, or vector elements can be brought into Figma or Canva to flesh out collateral pieces.

Branding is one half of marketing. Where your goals meet the needs of your audience, well, that’s marketing. Your brand is what you bring to the table; it’s how you define yourself as the trusted guide that your customers need. You want to set up your customer as the hero of the story, the Luke Skywalker, the Frodo Baggins. You, then, are their Yoda, their Gandalf. Your brand, your logo design— that’s how you show the hero that you’re the guide they need!

When you create a brand that prioritizes your customer’s needs, you’re able to walk them to a conversion more quickly. You’re also better able to attract your best-fit leads. So when it comes to marketing effectiveness, branding isn’t everything, but it’s half of it. It’s not something you can speed through or ignore if you want to carve out a market for yourself.

The main purpose of Logo and Branding Design is to create a distinct and cohesive identity for a company, product, or service. It’s about crafting a visual and emotional connection that resonates with the target audience, encapsulating the brand’s values, mission, and personality. By combining elements like logo design, color schemes, typography, and visual guidelines, branding aims to build recognition, trust, and loyalty, setting the brand apart from competitors in the market. It serves as a unifying thread that ties all aspects of a business together, providing a consistent and appealing image that speaks directly to consumers.

Finding an affordable logo or brand designer can be done through various online platforms and local networks. Online freelance marketplaces like Upwork, Fiverr, and Behance host a vast array of designers with varying skill levels and price ranges. You can browse portfolios to find a style that resonates with your brand and fits your budget. Local design schools or community colleges often have talented students eager to build their portfolios and may offer competitive rates. The danger here is you may find someone who’s portfolio doesn’t accurately reflect the quality of work they can do on their own. You’ll also have to be your own quality assurance team, your own project manager, and your own creative director. The alternative? Leverage Designity’s platform to manage it all for you, with our pool of vetted US-based Creatives from the top of their skill set, and your designated Creative Director running everything for you.

Ping your local network of business owners, as well as a search engine query to see what local freelancers and local creative agencies are available. Then compare them to Designity’s platform, powered by 100% US-based Creatives, all of whom are thoroughly vetted and represent the top 3% of their skill set. You’ll find that the efficiency, quality, and creativity of the Designity team is hard to beat.

The future of Logo and Branding Design services is increasingly entwined with technological advancements and a deeper understanding of customer psychology. With tools like AI providing tailored design solutions and virtual reality offering immersive brand experiences, the way logos and branding are created and experienced is evolving. The rise of personalization and the demand for authenticity mean that brands will need to focus on creating more meaningful and resonant connections with their audiences. Sustainability and social responsibility are also becoming central themes, influencing not just what brands say, but how they visually communicate their values and promises. As design continues to adapt to these shifting landscapes, we can expect to see more innovation, inclusivity, and insight-driven strategies shaping the logos and branding of tomorrow.

AI is sneaking into the world of Logo and Branding Design like a tech-savvy artist with a never-ending palette. While some designers might scoff at a computer playing the creative, AI is pulling up a chair in design studios, offering tools that can whip up logo variations faster than you can say "Helvetica." It’s not just about churning out designs, though – AI is becoming the Sherlock Holmes of branding, analyzing customer behavior, industry trends, and probably even your favorite coffee flavor. But don’t worry, your AI-powered design assistant won’t replace the office coffee runs or quirky designer banter – it’ll just free up more time for those creative brainstorming sessions (or doodling masterpieces during long meetings).

Logo designers and brand designers specialize in creating a unique and cohesive visual identity for businesses or individuals. Their work includes designing logos, developing a comprehensive brand strategy, and creating a visual identity through color schemes, fonts, imagery, and graphical elements. They may also develop brand guidelines to ensure consistency across various marketing materials and platforms, and they often collaborate with other professionals to align the brand's identity across all channels.

Their services extend to designing business and marketing collateral, packaging, website and digital designs, rebranding, and social media branding. From business cards to banners and websites, they ensure that every visual aspect of a brand resonates with its target audience and reflects the brand's personality. These materials play a crucial role in shaping how a company is perceived in the market, laying the foundation for all marketing efforts.

By offering consultation, ongoing support, and a range of design services, logo and brand designers help businesses create a strong and memorable presence in their industry. Whether it's crafting a new brand from scratch or reimagining an existing one, their creative expertise provides the visual tools necessary for effective marketing and communication.