How to Know When to Hire a Professional Content Writer

“Content is king.”

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“Content builds relationships.”

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“Content is the bridge between your brand and your customers.”

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“Good content converts.”

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There’s a reason why so many marketers throw out phrases like these — it’s because they’re true!

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Content truly is the backbone of modern marketing, your tool to shape how customers perceive your brand, a way to drive organic traffic to your website, and convince your valued customers why choosing your brand is the best decision they could make.

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But creating quality content and copy that delivers consistently isn’t always easy. Especially if you have a million other tasks on your plate. And if your content is no longer getting you the results that it should, then it might just be time to bring in a professional content writing service to help you get it done. A content writing service has skilled writers who can help you create the engaging and SEO-optimized content you need to resonate with your target and help you meet your goals.

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Not sure if it’s time to outsource just yet? Today’s blog has what you need. Today, we’re laying out 8 warning signs that it’s time to stop struggling with your content and start bringing in the experts.

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Let’s dive in!

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The Benefits of Having Quality Content for Your Business

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It’s a competitive world out there, and, oftentimes, high-quality content is the difference maker for brands looking to stand out, attract new customers, and keep their existing ones.

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Here are some ways that quality content really matters for your business:

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• Boosts Search Engine Rankings — Search engines favor well-written (human-written), well-optimized content, helping your business appear in front of more potential customers.
• Builds Trust and Credibility — Clear, engaging content positions your brand as an authority in your industry and builds confidence with your audience.
• Drives Customer Engagement — Compelling content keeps readers interested, encouraging them to interact with your brand and explore what you offer.
• Supports Lead Generation — Well-written blogs, landing pages, and product descriptions can guide potential customers through your sales funnel.
• Enhances Brand Awareness — Consistent messaging and a unique brand voice help your business stand out from the competition.
• Saves Time and Resources — Outsourcing content creation lets your team focus on other priorities while ensuring you maintain a steady stream of high-quality content.
• Keeps You Competitive — Businesses that invest in professional content are more likely to outperform competitors who rely on inconsistent or poorly written material.

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How You Know It’s Time to Outsource Your Content Writing

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Even the most successful business can hit a wall when it comes to producing content.

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If your blog posts, social media posts, and web copy just aren’t delivering, it’s a sign that something needs to change to turn things around!

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Here are the 8 key signs it’s time to call a timeout and bring in the experts.

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1. Your Content Isn’t Generating Leads

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You can throw out as much content as you want, but it’s not just about posting for posting's sake — it’s about seeing results.

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So, if you’re finding yourself consistently publishing a variety of content like blogs, social media posts, and web copy, but you aren’t seeing an increase in leads or conversions, then something isn’t right.

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Effective content doesn’t just fill up space, it should guide your potential customers through your sales funnel, engage them at every stage of their buyer’s journey, and encourage them to take action.

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This is where a professional content writing service can help; they know how to create persuasive content that generates leads and speaks to your audience to help turn readers into paying customers!

2. It’s a Struggle to Keep Up

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If creating content is taking up so much of your time that it feels like having another full-time job in addition to your own, then you’re right. Because it absolutely is.

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Between brainstorming, researching, writing, rewriting, editing, rewriting, then optimizing for SEO, it’s easy for content creation to suck up so much time out of your day that you fall behind schedule.

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So, if you notice all of a sudden that your blog hasn’t been updated in a month, or your social media posts are getting inconsistent, or your website content is woefully out of date, then take it as a sign that your current approach isn’t a sustainable one.

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Outsourcing to a professional writing service will give that full-time job to someone else who has time for it! These pro writers will make sure that you always have high-quality content when you need it without the stress of having to crank it out yourself!

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3. Your Content Lacks Engagement and Shares

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You might have a consistent content plan and release assets on a consistent schedule … but is anyone actually reading it?

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If you notice that your blog posts aren’t getting any views, your social media posts are getting 0 comments, or your website visitors are bouncing just as quickly as they arrive, then something’s got to change.

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Engaging content should be written to captivate your audience, spark conversation, and make people instantly want to share it with others. A professional content writing service will have expert writers on staff who know exactly what to do to get you the engaging, audience-centered content you need to keep your readers hooked and make an impact.

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4. There Are No Writing Experts on Your Team

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Good content writing isn’t just about filling up pages.

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It takes strategy, know-how, and a deep understanding of your audience. So, if your internal team lacks experienced writers and is leaning on AI tools like ChatGPT or a revolving door of freelancers to fill the gaps, then chances are your content isn’t as effective or polished or consistent as it could be.

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A content writing service will bring skilled professionals to the table with experience in creating persuasive and interesting content that is tailored to your audience and your industry. Whether you need thought leadership pieces, SEO-optimized web copy, or landing pages that convert, outsourcing will make sure that your content is always handled by the right expert with the right experience.

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5. SEO Performance is Tanking

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Is your web traffic on the decline? Content not ranking anywhere near the first page of Google results?

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A weak SEO game is most likely to blame. 

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This is because search engines like Google, Bing, and others reward well-optimized content with the right keywords. 

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And you can’t just stuff in some keywords and call it a day because algorithms have advanced in the last couple of years to where that isn’t going to cut it. In order to climb the search rankings and get more visibility, your content not only has to have the right keyword strategy but must be well-structured, well-written, and created with the latest SEO best practices in mind.

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A professional SEO and content writing service excels at this and has the right tools and strategies to help your website gain visibility, attract more organic traffic, and keep your brand ahead of the competition.

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6. You Need Industry-Specific Content

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Every brand’s content is different.

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If your business has a niche audience or is in a highly technical industry like tech or finance, then generic blog posts aren’t going to be enough to carve out the credibility your brand needs to win over audiences.

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They’ll expect you to know your stuff and to prove it with well-researched, insightful content that is written to cater to their interests and pain points.

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This is an area that is difficult to get right when hiring freelancers off of marketplaces like Upwork or Fiverr. To truly guarantee valuable and insightful content, it’s best to outsource to a content writing service. They employ writers with experience in a wide variety of different industries, from healthcare to retail to legal, to get you the content you need that speaks your industry’s language and builds trust in your audience.

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7. An Inconsistent Brand Voice

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Pick 5 or 6 samples from your content.

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Doesn’t matter where they come from; social media, blogs, articles, just pick 5 and give them a read.

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Done? Okay, answer the following question:

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Do they sound like they’re coming from one brand? Or do they read like a collection of different voices with different tones and different messaging?

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If it’s the latter; if your blogs range in tone from super formal to playful while your socials are relaxed and funny (usually because they’re written by different people!), then you might be unintentionally confusing your audience and weakening your brand identity.

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Outsourcing your content to one professional service will make sure that your content is written by the same group of people and helps to establish and maintain a consistent brand voice across all of your content channels. Whether your brand voice is authoritative, warm and friendly, or anything in between, experienced writers can make sure that all of your content is matching your brand.

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8. You’re Just Not Seeing ROI

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Here’s the big one.

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At the end of the day, content marketing is an investment. 

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So, if you’re pouring time and effort into creating content but you just aren’t seeing a return, you need to reassess.

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Great content drives results. It’s that simple. A professional content writing service will have the experts you need to refine your strategy, keep you supplied with high-performing and well-written content, and can help you optimize your messaging to make sure that your hard work is actually paying off.

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Is It Time to Hire a Professional Content Writing Service?

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Did some of the entries above hit a little close to home?

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If so, then perhaps it’s time you put your content in the hands of expert writers. And to save you some time, we have one more suggestion to make before you go:

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Why not partner with Designity for your content writing needs?

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Designity is an innovative Creative as a Service platform that is made up of top talent (only the top 3% who apply!) in fields like content writing, copywriting, SEO, digital marketing and more, plus graphic design, motion graphics, package design, web design, and everything else you need for a varied and winning content marketing strategy.

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And with a designated Creative Director in charge of your account and managing your creative team for you, you can get the content you need without losing focus from where your business needs you the most.

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Why not check out our content writing and copywriting service page and portfolio to see how Designity has been able to make a difference for brands just like yours? If you like what you see, go ahead and book your demo call.

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We’ll get you started with a two-week, no-obligation trial so you can test-drive our content creation services firsthand and see why Designity is the only content marketing partner your brand will ever need!

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Are you ready to elevate your content marketing efforts?