Marketing Collateral Services

If there’s one single key to effective marketing collateral, it’s having access to a large team of people. Think about it: you don’t just need a strategy, you also need good copywriters, outside-the-box designers, video editors, HubSpot developers to build out the assets, social media managers, paid media implementers, and the list goes on. Oh, and don’t forget project management, quality control, and creative direction.

Traditionally, these needs were met by hiring a massive in-house team or farming out an ad agency or marketing firm. But what about now? The costs of an in-house team are massive (see our study on in-house creative team costs), and marketing agencies are frustrating to work with (see our study on traditional agencies). Designity is neither of these and it’s both. Designity’s a platform that connects you to a community of talented designers who specialize in various forms of collateral design. Whether you need brochures, business cards, posters, or even trade show booth designs, our platform can provide high-quality and cost-effective solutions to enhance your business and marketing efforts.

Everyone in Designity’s community is thoroughly vetted and represents only the top 3% of US-based Creatives. Try finding that in an agency, and how can you guarantee quality on your internal marketing team? Designity is the new way to get marketing done at scale without losing quality or creativity.

Choose from a comprehensive list of collateral pieces on which to collaborate with your Creative Director!

• Brochures, Booklets, and Editorials: Tell your brand’s story in style with attention-grabbing printed materials that captivate and inform.
• Stationery, Backdrops, and Business Cards: Make your mark with professional stationery, eye-catching backdrops, and unforgettable business cards.
• Flyers, Postcards, Mailers, and Leaflets: Get your message out there with creative and impactful printed promotional materials that catch eyes.
• Swag like Clothing, Stickers, and Badges: Turn heads with branded merchandise like trendy clothing, fun stickers, and cool badges that leave a lasting impression.
• Posters, Billboards, and Print Banners: Make a big statement with large-format prints that demand attention and spread your message far and wide.
• Digital/Web Banners: Rule the digital realm with eye-catching web banners that drive traffic and engage your online audience.
• Trade Show Booth Design: Steal the show at trade events with stunning booth designs that draw visitors in and leave them impressed.

The cost for Business & Marketing Collateral Design services can vary greatly depending on the specific type of collateral needed, the complexity of the design, and the turnaround time. Expect to pay $40–100 per hour for a freelance designer, or $500–5,000 for package pricing with a design agency. With Designity, you pay a simple flat monthly rate that gives you access to a vetted community of best-in-class designers. Plans start at $3,150 per month.

The duration of a Business & Marketing Collateral Design project depends on various factors, including the complexity of the design, the type of collateral, and the number of revisions required. However, we aim to complete projects in a timely manner while maintaining the high-quality output you expect.

The process for business & marketing collateral design includes an as-needed list of aspects:

1. 60-min. Strategy Session: This is where it all begins. A deep-dive discussion with stakeholders to understand the business goals, target audience, and overall vision for the collateral.
2. Stock Visuals / Illustrations / Icons Sourcing: Finding existing visuals that align with the brand’s image and message. It’s like shopping for the perfect accessories to match an outfit.
3. Custom Visuals / Illustrations / Icons Design: If stock visuals won’t cut it, designers create custom artwork. Tailor-made and just right for your brand’s unique flavor.
4. Resizing Designs for Different Formats: Making sure the designs fit every platform, like ensuring your favorite shirt comes in your size.
5. Simple Interaction or Motion (GIF / Interactive PDF / etc.): Adding movement or interactivity for that extra wow factor. It’s the design equivalent of a catchy dance move.
6. Insert Existing Visual / Written Content: Placing existing materials into the new design, a careful blend of the old with the new.
7. Print File Preparation: Getting everything ready for the printers, ensuring colors, sizes, and formats are all set.
8. Print Vendors Coordination: Working with printers to make sure the physical copies turn out perfectly. It’s like hosting a dinner party and making sure every dish is cooked to perfection.
9. NFT Creation ($495): An optional step to create a unique digital token, making your collateral part of the crypto world.
10. Mockups Creation for (Stakeholder) Presentations: Creating realistic previews of the finished product to impress stakeholders or clients.

Each step of the process is like a carefully crafted piece of a puzzle, working together to create collateral that not only looks great but resonates with the target audience.

Designity’s platform helps you thrive by providing exceptional Business & Marketing Collateral Design services. It’s not just about delivering great designs, but a focus on creating assets that align with your brand’s identity and message, and that effectively communicate to your audience.

The principles of effective Business & Marketing Collateral Design include:

• Clear and cohesive brand messaging.
• A design that resonates with the target audience.
• High-quality imagery and typography.
• Consistency in branding across all collateral.
• Effective use of colors and design elements to capture attention.

About Business & Marketing Collateral Design: these services involve creating visually appealing and effective marketing materials that help promote a business or a product. These materials range from brochures, business cards, and flyers, to digital banners and trade show booth designs.

The best tools for executing Business & Marketing Collateral Design often include Adobe Suite applications like Illustrator, Photoshop, and InDesign. Other effective tools could be Sketch, Canva, and Figma, depending on the specific needs of the project and how much collaboration is needed during the process. In addition, final-output platforms such as HubSpot, WordPress, Elementor, and Canva can be useful for the design and copywriting phase, to ensure long-term compatibility.

The design of marketing collateral is paramount to its efficacy, acting as the visual gateway through which audiences perceive and interpret a brand's message. Design doesn't merely beautify; it orchestrates a symphony of visual elements to create coherence, evoke emotions, and anchor brand identity. In a world brimming with information, where consumers are inundated with countless marketing messages daily, a well-designed piece of collateral can be the differentiator that captures attention and resonates with the target audience. It's not just about aesthetics; it's about ensuring that the content is accessible, readable, and engaging, thereby enhancing the user experience and making the communication effective.

While content is the backbone of any marketing message, design is its attire, setting the tone and context. An elegantly designed piece speaks volumes about a brand's professionalism, attention to detail, and value proposition. Beautifully crafted collateral, whether it's a brochure, poster, or digital ad, fosters trust and can drive a more profound connection with the audience. In contrast, poor design can overshadow even the most compelling messages, leading to lost opportunities and miscommunication. In essence, investing in exceptional design isn't just about making things "pretty"—it's a strategic decision to elevate brand perception, enhance engagement, and boost marketing ROI.

The main purpose of Business & Marketing Collateral Design is to create visually impactful assets that effectively communicate a brand’s message, promote products or services, and engage the target audience.

Business collateral and marketing collateral, though often used interchangeably, serve different purposes within an organization.

Business Collateral: This term refers to the materials used specifically in the day-to-day operation of a business. It includes things like business cards, letterheads, email signatures, and other formal documents that provide essential information about the business. Business collateral often aims to establish the company's identity and credibility in its dealings with partners, investors, suppliers, and other business entities.

Marketing Collateral: On the other hand, marketing collateral is all about promoting the business to customers. These materials are used to advertise and sell products or services. Marketing collateral includes items such as brochures, flyers, catalogs, websites, social media posts, and promotional videos. These are geared towards engaging potential customers, explaining the benefits of a product or service, and driving sales.

In short, while business collateral is used to conduct and present the business professionally, marketing collateral is used to attract, inform, and persuade potential customers. Both play crucial roles, but they target different audiences and achieve different objectives.

Start by identifying your specific needs and budget. Then, dive into platforms like Upwork, Fiverr, where you can find a wide array of designers with different price ranges. Don’t overlook local design schools, as students or recent graduates may offer quality work at a fraction of the cost. Always review portfolios, read reviews, and perhaps request a small sample work if possible. Designity’s platform offers a unique take, as neither a marketplace nor an agency. Designity vets the top 3% of US-based Creatives into its community (Design + Community = Designity), all of whom will be managed and collaborated-with by your designated Creative Director. Monthly flat-rate plans start at $3,150 per month.

Most graphic designers can cover business collateral and marketing collateral design. Be sure to ask your network of business owners, marketing directors, et al. Through Designity, you can easily find local, US-based professionals specializing in Business & Marketing Collateral Design. The Designity platform simplifies the process of finding and working with the right talent for your project, instead of hunting through Google searches or hoping your neighbor’s kid really is as good as they say they are.

The future of Business & Marketing Collateral Design is shaping up to be a fascinating blend of tradition and innovation. On one hand, the importance of well-designed, cohesive collateral that resonates with a brand’s identity continues to be vital. It’s like the classic suit and tie combo – never going out of style.

On the other hand, advancements in technology are introducing new avenues for creativity. Expect to see more personalized, data-driven designs that speak directly to individual customers. Interactive digital collateral, AR experiences, and even NFTs are knocking at the door, eager to join the party. Sustainability in print materials is also becoming a priority, adding a ’green’ twist to the field. Overall, Business & Marketing Collateral Design is evolving, keeping its core principles but dancing to a tune that’s decidedly more tech-savvy and customer-centric.

AI is shaking up the world of Business & Marketing Collateral Design, acting like that cool tech-savvy colleague who knows all the shortcuts. By leveraging AI algorithms, designers can now analyze large sets of data to identify trends and preferences, allowing them to create more personalized and targeted materials. Think of AI as the secret sauce, adding a special flavor to customer engagement.

AI is also automating tedious design tasks, such as resizing designs for different formats or coordinating with print vendors. This allows designers to focus more on the creative aspects, without getting bogged down by mundane tasks. Moreover, AI-driven tools are enhancing creative exploration, offering design suggestions, and even generating initial concepts. It’s like having a robotic assistant with a flair for creativity! The integration of AI in collateral design is setting a new standard, enabling efficiency and innovation while keeping human creativity at its core.

Business & Marketing Collateral Design professionals offer services ranging from designing brochures, stationery, and flyers, to creating swag, digital/web banners, and trade show booth designs. They use their design skills and understanding of marketing to create visually engaging and effective collateral.