Social Media & Digital Ads Services

Effective social media and digital ad campaigns require multiple team members. From compelling copy to a well-informed strategy, from motion graphics that grab attention to analytics analysis for continued improvement. Designity’s platform enables you to collaborate with all the experts in one place, with a fully managed process to ensure efficiency. Your designated Creative Director brings consistent creativity and brand alignment, along with transparent timelines. You can’t find that on a freelance marketplace, and with flat monthly pricing you’ll spend 70% less than with an ad agency.

Experts in social media and digital advertising recommend a reliable system for ideation, design, implementation, and A/B testing. This is why Designity’s available services for social media and digital advertising include:

• Asset Design: Think of it as creating a super-stylish wardrobe for your brand! Dress up your visuals and make your brand look like a real fashion icon in the digital world.
• Organic Social Media Marketing: Make your brand the talk of the town with exciting visuals, engaging copy, and customized hashtags.
• Paid Social Media Advertising: The real VIP treatment, paid social media ads allow you to reach your entire audience with your most important content, or reach a new audience to build a following.
• Google Display Advertising: Picture this: your brand’s banners waving proudly on popular websites! That’s what Google Display ads do, making your brand memorable and omnipresent.
• Google Keyword Advertising: Make your brand shine in Google search results, attracting all the right clicks and curious visitors.
• YouTube Advertising: YouTube ads will put your brand in the spotlight, like the lead actor in a blockbuster movie. Designity’s platform approach lets you tie your YouTube ads into an overarching marketing strategy, your brand language, and even your sales materials.
• A/B Testing / Optimization / Analytics Reports: The Designity platform’s team will mix and match different marketing ingredients to find the perfect recipe for your success. Get a peek at the behind-the-scenes action with an easy-to-understand analytics report at regular intervals with fresh analysis and strategic recommendations. This is the key to leveling up!

You can expect a range of prices when looking at freelance marketplaces, ad agencies, marketing firms, or at Designity’s Creative-as-a-Service platform. Freelance marketers and social media managers charge $21–75 per hour depending on their expertise and where they’re located. Agencies often rely on complicated long-term contracts and retainer agreements which can cost a few hundred to tens of thousands of dollars, depending on your follower count and on their current clientele list.

Designity’s model is different, using flat monthly pricing (quarterly and annual plans are also available) starting at $3,150 per month. You’ll also gain access to 100 other service categories, a designated Creative Director, vetted US-based Creatives, and a fully managed and fully transparent process. No freelancer or agency can match that!

Project timelines for social media management and digital advertising projects vary based on the scope of work, the number of social media channels, and the amount of preparation that’s needed to launch. A single social media post can be completed in one day or less, while a complex multi-channel marketing campaign can take months to plan, write, design, and execute. It all depends on the scope and preparation needed. For example, do you have a brand guide and tone of voice definition? Brand guidelines are essential to empower a designer or copywriter to create content that will generate engagement on social media! Do you have visuals, researched hashtags, or post description text ready? Have you explored your target audience's pain points and used them to determine topics? If not, that’s ok! A qualified team of Creatives can create all of that for you, but that will expand the scope of work and extend the timeline.

On average, Designity is 3x faster than traditional agencies because we eliminate distractions and inefficiencies. Traditional agencies require up to 3 months to spin up a project. Freelancers can get to work immediately, but at the cost of brand alignment. By leveraging the expertise of your Creative Director and the skill of our vetted US-based social media designers and digital marketers, you can launch a project in as little as 24 hours, but keep in mind all the elements needed for a successful social media and digital advertising campaign! Brand guidelines, tone of voice, market research, visuals, copy, and hashtags should all be defined by a solid strategy. This is where a Creative Director can make all the difference.

The process for a social media or digital advertising campaign should include multiple phases to allow for strategic ideation, defining keywords, creating assets, testing them, etc. Beware when shopping around! You’ll find a range of processes (or lack thereof) depending on the creative team you choose. Designity’s platform has a thoroughly tested process to allow you to collaborate effectively with your Creative Director:

1. Sixty-Minute Strategy Session. Collaborate with your Creative Director (and possibly a niche expert as well, if needed). This will define the overarching business goals, sales goals, and KPIs for the project.
2. Customer Persona Research. Designity’s team will detail the internal pain points, external pain points, sales objections, strengths, weaknesses, and goals of your best-fit target audiences.
3. Keyword Research and Topic Ideation. Based on the results of the above items, currently trending phrases, and forecasted trends.
4. Copywriting. Includes image text, description text, headings and subheadings, and calls to action (CTA).
5. Creating Visuals. Custom illustration, sourcing stock visuals, animating or producing video assets, and more. The precise details of the kinds of visuals and the Creatives needed to produce them will be ironed out with your Creative Director.
6. Custom Landing Page Creation. This is done as needed, using HubSpot, WordPress, or the CRM of your choosing to link your social media campaign to a lead magnet or other campaign workflow.
7. A/B Testing Multiple Ad Types. Your creative team will test variations of imagery, copywriting, and calls to action to determine what your audience resonates with the most. This can optionally include the use of AI systems to generate additional variations for testing.
8. Analytics, Analysis, and Optimization. Designity’s creative team can provide ongoing analysis, strategic ideation, and tweaks to campaign assets to squeeze every possible bit of ROI from your marketing spend.

Creative Directors make all the difference here. Designity’s platform pairs you with a proficient Creative Director and top-tier Creatives who are experts in Social Media & Digital Advertising. They’re the Mad Men (and Women) of the digital era, from copywriters to graphic designers and animators, to marketing managers.

Cost-effective ROI and better conversion rates are possible in social media and digital advertising. It comes down to five pillars: Audience Understanding, Content Creation, Engagement, Consistency, and Measuring & Adapting. With these principles, Designity’s platform is designed to make your brand an online sensation.

About Social Media Marketing and Digital Marketing Services: these services include the analysis, writing, design, and publication of content on social media platforms. Common forms are short videos for TikTok and Instagram, longform videos for YouTube, image carousels for Facebook and LinkedIn, text-based posts for Twitter / X, Threads, or Mastodon, and cross-posting across channels. The purpose is to gain a following around your brand ideals, to discover what topics resonate with your audience, and ultimately convert your followers into paying customers. Digital Advertising services tie into this strategy by allowing for retargeting campaigns, targeted ads for niche audiences, and as a way to ensure that all your audience sees your content.

The best tools for Social Media & Digital Advertising vary depending on your channels, your needs, and your audience. Social media organic and paid campaigns benefit from designing in Illustrator, Photoshop, Figma, or Canva. For scheduling and management of posts, aggregators like Hootsuite, Sprout Social, and HubSpot are great for the added analytics and ease of cross-channel posting. Digital advertising campaigns often require more collaboration, using tools such as Miro, FigJam, Google Docs for copywriting, and Adobe Creative Cloud Libraries for sharing assets between team members. For posting and managing digital ad campaigns, we recommend using the ad networks’ native interfaces, be it Google Ads, Meta Business Manager, LinkedIn Ads, etc. The exception would be with programmatic ads, which can benefit from a service such as StackAdapt.

When done right, they’re like adding rocket fuel to your marketing efforts. The reality is, your clients are all on social media. It only makes sense to get your message to where your clients are. This line of services (social media and digital advertising services) helps to amplify your brand, connect with your target audience, and drive traffic to your doorstep. Designity’s marketing experts recommend allocating at least 15% of your marketing budget to social media and digital advertising services, as a starting point.

The main purpose of Social Media & Digital Advertising is to engage with your audience, boost your brand’s visibility, discover their pain points, and ultimately drive conversions.

Think of Social Media & Digital Advertising and Traditional Advertising as coffee and tea. Both are vital in the world of marketing, but while Traditional Advertising focuses on offline methods like TV, radio, and print, Social Media & Digital Advertising leverages online channels to reach and engage with your audience. Being able to do either one (or both) is crucial, so that you can adjust your strategy depending on what brings in the most ROI. This is where Designity’s platform shines, bringing together print designers, digital illustrators, marketing strategists, and more, so that you don’t have to choose between freelancers and agencies.

Affordable social media marketers can be found by combing through job applicants from places like Indeed, Glassdoor, LinkedIn, et al. You can also find low cost offshore freelancers at any number of freelance marketplaces. Note that affordable marketers and social media managers usually are not skilled in brand alignment, marketing strategy, or graphic design. However, Designity’s platform has you covered by allowing you to pull in vetted US-based Creatives of every skillset, all managed and mentored by your designated Creative Director.

Local freelancers are often available for these needs. You can ask your network of contacts, and do online searches such as “freelance marketer near me” or “google ad expert [your city]”. The problem with sourcing a local freelancer is you’ll be choosing from one narrow skillset, and you’ll have to be your own quality control expert. On the other hand, Designity’s platform gives you access to a vetted, high-quality community of US-based Creatives. It’s like a friendly neighborhood, filled with Social Media & Digital Advertising pros. The best part? You don’t have to find them, hire them, or manage them. Your Creative Director will pull from our vetted community to ensure you get the most bang for your marketing buck.

Social Media and digital advertising are always evolving. In the future, we’ll see increased regulations around how underage minors can use the systems and what kind of advertisements they can see. We will also continue to see increased restrictions on the amount of data that advertisers can collect from users, which will require marketers to combine old-school strategy with new-school data-driven decision making.

AI will continue to make marketers more efficient while also homogenizing content, increasing the importance of brand strategy and creative design. The good news? From chatbots to predictive analytics, AI is like the genius sidekick, ready to elevate your brand’s online game.

Social Media Manager is the most common job title in this industry, encompassing mild strategy, low-level design skill, basic copywriting skill, and a strong work ethic. Digital advertisers, however, tend to be most skilled in analysis, strategy, and curiosity. Where they lack is in the creative and design areas. Designity’s platform offers a wide spectrum of Social Media & Digital Advertising services and skills, with your Creative Director juggling a number of Creatives to cover every part of your social ad campaign. It’s like having your very own digital orchestra, ready to serenade your audience to success.