Asset Design Services

Effective asset design requires a diverse range of skills and expertise. From creating visually appealing graphics to ensuring brand consistency, Designity's platform brings together a team of experts who excel in various aspects of design. Our collaborative environment allows you to work seamlessly with these professionals in one place, streamlining the entire design process. Your assigned Creative Director ensures cohesive creativity and alignment with your brand, all while maintaining clear project timelines. This level of support and convenience isn't typically found on freelance platforms. Plus, with our straightforward monthly pricing, you'll save up to 70% compared to traditional design agencies.

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Assets include static graphics for social media posts and digital ads, short form videos for Reels, Stories, and posts, copywriting and hashtags for social posts, audio snippets, and more. In short, anything needed to create a compelling organic social post, a boosted social post, or a paid digital ad campaign is available on Designity’s platform. In addition, you can select from other services inside the Social Media & Digital Advertising category, including:

• Organic Social Media Marketing: Make your brand the talk of the town with exciting visuals, engaging copy, and customized hashtags.
• Paid Social Media Advertising: The real VIP treatment, paid social media ads allow you to reach your entire audience with your most important content, or reach a new audience to build a following.
• Google Display Advertising: Picture this: your brand’s banners waving proudly on popular websites! That’s what Google Display ads do, making your brand memorable and omnipresent.
• Google Keyword Advertising: Make your brand shine in Google search results, attracting all the right clicks and curious visitors.
• YouTube Advertising: YouTube ads will put your brand in the spotlight, like the lead actor in a blockbuster movie. Designity’s platform approach lets you tie your YouTube ads into an overarching marketing strategy, your brand language, and even your sales materials.
• A/B Testing / Optimization / Analytics Reports: The Designity platform’s team will mix and match different marketing ingredients to find the perfect recipe for your success. Get a peek at the behind-the-scenes action with an easy-to-understand analytics report at regular intervals with fresh analysis and strategic recommendations. This is the key to leveling up!

The pricing for asset design services can vary widely depending on the source you choose, whether it's freelancers, design agencies, marketing firms, or Designity’s Creative-as-a-Service platform. Freelance designers and graphic artists typically charge between $21 and $75 per hour, taking into account their expertise and location. Agencies often present complex long-term contracts and retainers, which can range from a few hundred to several thousand dollars, influenced by factors such as the extent of your design needs and their existing client portfolio. In contrast, Designity follows a unique approach, offering flat monthly pricing (with options for quarterly and annual plans) starting at $3,150 per month for asset design services. By opting for Designity, you not only receive exceptional asset design but also access to 100 other service categories, a dedicated Creative Director, vetted US-based Creatives, and a fully managed, transparent process. It's a comprehensive solution that freelancers or agencies simply can't replicate!

The duration of an asset design project varies depending on the complexity of the project, the number of design elements needed, and the preparation required before starting. A simple design task, such as creating a single graphic, could be completed within a day or less. Conversely, a comprehensive multi-channel project can require many types of assets to be created, from copy to graphic design to video editing. Because of thise, they can take weeks or even a month or more to develop, refine, and finalize.

The timeline also hinges on factors like your readiness to initiate the project. Do you have a clear brand identity, specific design requirements, or content materials readily available? Having a well-defined vision and the necessary assets at hand can expedite the process. However, even if you're starting from scratch, Designity’s platform can significantly accelerate the timeline compared to traditional routes. On average, Designity streamlines the process by up to three times, as we eliminate inefficiencies and bottlenecks. While traditional design agencies may require several weeks to get a project off the ground, our platform's efficiency and expertise enable you to kick off an asset design project in as little as 24 hours. This acceleration doesn't compromise quality; instead, it empowers you to launch your designs swiftly without sacrificing brand alignment or creativity.

Crafting successful assets involves a comprehensive journey that spans various phases, allowing for thoughtful ideation, precise creation, testing, and refinement. However, beware of disparities in processes when exploring different creative solutions. At Designity, our platform follows a tried-and-true process, ensuring you collaborate effectively with your Creative Director:

• Sixty-Minute Strategy Session: Collaborate with your Creative Director to outline your project's objectives, target audience, and overall vision. This sets the foundation for a focused design approach.
• Audience Insights: Research your audience to understand their preferences, pain points, and aspirations. This empowers the design to resonate effectively with the intended viewers.
• Conceptualization and Ideation: Based on audience insights and your project's objectives, ideate concepts that align with your brand identity and communication goals.
• Visual Crafting: Create custom visual assets, including illustrations, graphics, images, or animations, guided by the insights from the previous stages.
• Brand Integration: Seamlessly integrate your brand's elements, such as logo, colors, and typography, to ensure consistency and reinforce your brand identity.
• Design Review and Refinement: Collaborate with your Creative Director to review the initial designs and refine them based on your feedback and preferences.
• A/B Testing (Optional): If appropriate, conduct A/B testing to explore variations of your design and determine which resonates most effectively with your target audience.
• Finalization and Delivery: Once the design meets your expectations, finalize the assets and deliver them in the required formats for your intended usage.
• Analytics and Optimization (Optional): If ongoing assessment is desired, Designity’s team can provide valuable insights, analysis, and optimization recommendations to ensure your asset design continues to deliver desired results.

Your Creative Director plays a pivotal role in this process, guiding and orchestrating each stage to ensure your asset design aligns with your brand's essence and communication objectives. Designity’s platform connects you with skilled Creative Directors and expert designers who specialize in asset design, ensuring your visuals captivate and resonate with your audience.

Unlocking exceptional results in asset design revolves around embracing five fundamental principles: Audience Understanding, Creative Development, Visual Engagement, Consistency, and Iterative Refinement. These principles serve as the cornerstone of success and are seamlessly integrated into Designity’s platform, ensuring your brand's assets leave an indelible mark in the digital landscape.

About Asset Design Services: These services encompass the conception, crafting, and delivery of visual elements that embody your brand's essence. These visuals can take various forms, including illustrations, graphics, animations, and more, tailored to suit different platforms and communication needs. The ultimate goal is to create captivating visuals that align with your brand's values, captivate your audience, and contribute to enhanced brand recognition. Asset design works hand in hand with your broader digital strategy, elevating your brand's visual storytelling across various channels.

The ideal tools for asset design are influenced by your creative requirements, platforms, and target audience. To craft compelling visuals, you can leverage software like Illustrator, Photoshop, Figma, or Canva. These platforms enable you to design engaging illustrations, graphics, and animations tailored to various digital spaces.

For efficient scheduling and management of your designed assets, consider using platforms such as Hootsuite, Sprout Social, or HubSpot. These tools not only facilitate post scheduling but also offer valuable analytics and the convenience of cross-channel posting.

When collaborating on asset design, tools like Miro, FigJam, and Google Docs prove invaluable for ideation, brainstorming, and copywriting collaboration. Adobe Creative Cloud Libraries come in handy for seamless sharing of design assets among team members.

For publishing and managing your asset design campaigns, it's advisable to utilize the native interfaces of respective ad networks, such as Google Ads, Meta Business Manager, LinkedIn Ads, etc. For programmatic ads, platforms like StackAdapt can provide specialized support and optimization.

Selecting the right tools can greatly enhance your asset design endeavors, enabling you to create impactful visuals that resonate with your audience across various digital platforms.

Designing assets for organic social media posts and assets for advertising campaigns serve distinct purposes in your brand's online presence:

Organic Social Media Posts:

These assets are created for your regular social media content. They focus on engaging your existing audience and building a community around your brand. The design often centers on conveying your brand's personality, sharing valuable information, and fostering interactions. The visuals may vary from casual and relatable to informative and entertaining, but the goal is to connect authentically with your followers.

Assets for Advertising Campaigns:

When designing assets for advertising campaigns, the emphasis shifts towards generating specific actions, such as clicks, conversions, or sales. These assets are strategically crafted to capture attention quickly and encourage users to take a desired action. Visuals for ads should be attention-grabbing, feature strong calls-to-action, and align closely with the campaign's objectives. A balance between eye-catching design and clear communication of the offer is crucial.

In summary, organic social media assets focus on community engagement and brand building, while assets for advertising campaigns are tailored to drive targeted actions and conversions. The design approach for each type of asset depends on the intended goal and the context in which they will be presented.

In today's digital landscape, visuals hold immense power. Asset design services empower you to craft captivating visuals that resonate with your audience. As your clientele navigates various online platforms, your unique visuals become a beacon that draws them in. These services act as a dynamic force, amplifying your brand's identity, fostering connections with your target audience, and steering traffic toward your virtual doorstep. Designity's marketing experts recommend allocating a substantial portion of your marketing budget, approximately 15%, to invest in asset design services as a pivotal starting point. At its core, asset design services are designed to engage your audience, amplify brand visibility, uncover audience pain points, and ultimately catalyze conversions. With each carefully crafted visual, you infuse your marketing strategy with a potent blend of creativity and resonance, establishing a stronger bond between your brand and your customers.

The main goal of asset design is to visually enhance and elevate a brand's digital presence through compelling and impactful visuals.

If you're seeking budget-friendly asset design experts, there are several avenues to explore. One approach is to review job applicants on platforms like Indeed, Glassdoor, and LinkedIn. Additionally, you can consider offshore freelancers available on various freelance marketplaces. Keep in mind that while affordability can be a factor, it might not always align with expertise in areas like brand alignment, strategic marketing, or graphic design. Alternatively, Designity's platform can provide a comprehensive solution. You have the flexibility to engage vetted US-based Creatives with a range of skill sets. These professionals are carefully selected and guided by your designated Creative Director. This approach ensures that you not only receive cost-effective asset design services but also benefit from strategic insights and brand alignment expertise.

When looking for a local asset design expert, there are a few approaches you can take. You can tap into your network of contacts and ask for recommendations. Additionally, performing online searches like "local freelance designer near me" or "graphic design expert [your city]" can yield results. However, it's important to note that relying solely on a local freelancer might limit your options to a specific skillset, and you may need to oversee quality control.

Designity's platform offers a different solution. Our platform grants you access to a community of vetted, skilled US-based Creatives who specialize in various aspects of design, including asset design. Think of it as a collaborative neighborhood of professionals in the design field. The advantage? You don't have to go through the process of finding, hiring, or managing individual freelancers. Your designated Creative Director will curate the right experts from our community, ensuring you receive top-notch asset design services while maximizing the value of your investment.

The future of asset design is exciting and dynamic. As technology and design trends continue to evolve, asset design will play an essential role in shaping brand identities and engaging audiences. We can anticipate more emphasis on creating visually compelling content that stands out in a crowded digital landscape. With the growing importance of user experience, asset designers will likely focus on creating designs that not only look great but also enhance user interactions and engagement. Furthermore, as design tools and techniques advance, we may witness more integration of interactive elements and multimedia in asset design. This could include augmented reality, animated visuals, and immersive experiences that captivate audiences and convey messages in innovative ways.

AI is revolutionizing asset design by streamlining processes and enhancing creativity. With AI-powered tools, designers can automate repetitive tasks like resizing images or generating templates, allowing them to focus on more strategic and imaginative aspects of design. This technology also enables the exploration of new design possibilities, such as generative art and data-driven visuals. However, while AI offers efficiency, it underscores the importance of unique and innovative creative direction. 

Asset design experts cover a spectrum of creative skills to bring your brand's visuals to life. While a Social Media Manager might have mild design skills, an asset design expert specializes in creating captivating visuals that align with your brand's identity. These experts excel in crafting graphics, illustrations, animations, and other visual elements that enhance your digital presence. Unlike traditional roles, Designity's platform offers a diverse range of asset design skills managed by your dedicated Creative Director. It's like having a versatile team of creatives at your disposal, ensuring your brand's visuals stand out and make a lasting impact.