If you’re looking to switch careers and jump into the world of digital marketing, then you’ve picked the right time.
Now, more than ever, companies are turning to digital marketers to help them target consumers, sell products and services, and amplify their brand awareness in ways that traditional marketing just can’t.
No matter what your expertise is now, if this is the road you want to take, there are many opportunities available for you if you just know how to look, and if you’d prefer a remote job, then that opens up even more opportunities.
So, if you’re ready to see how you can make the jump from Creative to happily employed remote digital marketer, then this blog is going to show you how to get there!
What’s So Great About Working Remotely?
There’s a reason that almost 18% of the workforce is now working remotely.
Since the 2020 pandemic, companies all over the globe have realized that they can be every bit as productive working from their own home as they ever were in the office.
It also comes with some definite perks.
For one, when you’re commuting from your bedroom to your living room or study, you can save quite a bit of money on gas, not to mention the added time you get back by not having to waste time in traffic.
It also gives you much more freedom. When you’re not married to a desk, you’re free to go to doctor’s appointments, run errands, and not have to make last-minute arrangements in case of an emergency.
How to Land a Great Remote Marketing Job
If a position on a remote digital marketing team sounds like your dream job, here are some helpful tips for making it happen!
1. Join an Online Academy
The great thing about digital marketing is that it's a fairly new field.
If it’s been ten or twenty years since you last attended a college class, then it's doubtful there were very many options for digital marketing to choose from.
So, if you’re hanging back because you’re afraid you don’t have the right qualifications, then don’t. The internet makes it easy to fix that.
There are a variety of online academies for you to get certified in everything from Digital Marketing to Google Analytics to Search Engine Optimization (SEO) and more.
You can try paid academies like the Digital Marketing Institute or free academies like Google or HubSpot and earn yourself a certification in six weeks or less.
Some online academies offer remote classes with an instructor and some use pre-recorded videos. All you have to do is pick which style works best with your schedule and go for it.
You’ll learn a lot, have more to add in interviews, and you’ll have some nice certifications to spice up that resume.
Some online academies even post discounts on their various social media channels, so if you time it right, you can get that paid online class for much less.
2. Hone Your Craft
It’s a good idea to try to get some experience in before you pursue a digital marketing position, so you might want to try some freelancing first.
Oftentimes, a good portfolio speaks louder than a good resume. Aspiring digital marketers with a portfolio full of great work that demonstrates project management skills and experience in developing and executing projects can often stand out to and impress potential employees.
And not only will freelancing give you that experience for your portfolio and resume, but it will also give you a taste of what’s to come and make it easier to see if this is truly the right path for you.
If you’ve got the know-how, then there are many startups or small businesses that will gladly pay you to help them out with their marketing projects.
This can provide invaluable experience as you practice different digital marketing strategies and learn what digital channels are best for increasing brand awareness and promoting small businesses.
You can make yourself especially enticing to new clients if you know the ins and outs of Google Ads or other social media marketing channels, or have experience with SEO, graphic design, or video editing.
Copywriting experience is a huge plus too, especially if you have a niche like tech, insurance, or healthcare. Companies will be more apt to hire someone to market for them if they already have expertise in their field.
Check out freelancing websites like Upwork or Fiverr to find some potential clients to stretch out your digital marketing muscles.
You’ll whip yourself up into an effective digital marketer in no time.
3. Punch Up Your Résumé
You know the process.
Resume, cover letter, interview questions …
It’s enough to make your head spin.
Yes, we know resume and cover letter-writing are pains but, unfortunately, for most companies, they are necessary pains.
Take a closer look at those job postings that you’re interested in. Whether it’s listed as online marketing, marketing manager, email marketer, whatever, pay attention to how it’s worded. How do those listings describe the job titles and skills required?
Take note and then, before you submit a resume, be sure to make subtle changes to it to match the wording and language of the job listing you’re applying for. If the posting is open up to internet users everywhere, then they’re going to have a LOT of resumes to go through and they’ll want to streamline the process as much as possible.
So, the sad truth is, for a lot of companies, a huge chunk of those incoming resumes get swatted aside by an automatic resume screener.
No, it’s not fair, and yes, they are probably missing out on great candidates by doing this, but this is one of those “can’t beat ‘em, join ‘em” situations.
If your resume has the right key phrases, skills, and wording in it, it’s much more likely that it will get through the screeners and be seen. So, no more attaching the same resume to every application.
Change it up and increase your chances.
4. Check Out Those Job Sites
Once you have what employees are looking for, you’ve practiced your craft, and you have a great resume full of the skills that employers dream of … then it’s time to start putting yourself out there.
Check out job sites like Indeed, Glassdoor, or Monster and set alerts for digital marketing positions so you can be alerted to any new postings as soon as they become available.
It’s a bit of a slog, but in time you’ll have it down. Some job sites have you create a profile for employers to browse, so be sure yours is updated and all of your achievements, qualifications, and skills are front and center for them to see.
Cast your net far and wide and you’ll be sure to get a hit soon.
And be persistent! Don’t be afraid to reach out to potential employers if you haven’t gotten an answer in a week or so.
It might make all the difference in that dream job’s recruiter to see you not as just a PDF file, but as an employable person with the right skills, a great resume, and undeniable drive.
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Don’t Give Up, Your Dream Job Awaits!
These days there are more opportunities than ever before. With so many companies shifting toward online collateral and social media, the need for digital marketers is higher than it's ever been.
So, if this is the career you want, then it's a path that is definitely worth following.
Just keep trying, keep your profile and resume updated, and don’t give up.
What’s the most appealing aspect of digital marketing to you?
