If It’s Creative Content You’re Looking For …
Need some ideas for creative content marketing to make your client’s brand shine?
You’ve come to the right place, fellow Creative!
Today’s blog is a compilation of different ideas to try out in your next brainstorming session! Feel free to suggest any of the ideas below to your client and modify them to their brand.
Happy creating!
Educational Content
In content marketing, sharing knowledge and providing valuable insights are key for businesses. Educational content is a go-to tool for delivering information in a way that's not only helpful but also easily digestible. And not only do these pieces of content inform, but they also establish your client’s brand as a knowledgeable and trustworthy source, which helps build credibility, engage the audience, and build brand loyalty!
- How-To Guides: A handy roadmap to accomplishing specific tasks or mastering new skills. They break down complex processes into simple, actionable steps, making it easy for an audience to learn something.
- Educational Videos: Sometimes, seeing is believing. Educational videos are a great way to visually teach the audience about various topics. Whether it's a cooking recipe or a software tutorial, videos help bring concepts to life.
- Tutorials: Detailed guides that go deep into using a product or mastering a skill.
- Explainer Videos: If you've got a complex idea, explainer videos are the way to go! They can simplify difficult concepts and processes and turn them into understandable visuals.
- Whitepapers: These in-depth reports dive into industry-specific topics and trends. An excellent way to showcase your expertise in your field.
- Webinars: Live or recorded online seminars act as personal workshops. They connect with the audience, allowing brands to discuss relevant subjects, share knowledge, and answer questions.
- Podcast Episodes: Audio content covering a wide range of topics, perfect for multitasking listeners. Share insightful conversations or monologues to engage the audience.
- Tips and Tricks: Short, practical advice in bite-sized pieces!
- Glossaries or Dictionaries: Provide definitions and explanations for industry-specific jargon, making it easier for the audience to keep up with content.
- FAQ Posts: Everyone has questions, and FAQ posts provide clear answers to the most frequently asked ones.
- E-books: Digital books offer a deeper dive into specific subjects. A great opportunity to provide in-depth insights and comprehensive resources.
- Industry Research Reports: A closer look at industry trends with detailed research reports. Showcase your client’s commitment to staying up-to-date in their field.
- Product Demos: Video demonstrations show how your client’s product works and help potential customers understand the value it offers.
- Q&A Sessions: Live or recorded question-and-answer sessions provide direct interaction with the audience. They're ideal for addressing concerns and offering valuable insights.
- Infographics: Visual representations of data and information are engaging and easy to understand. Infographics turn complex data into eye-catching, shareable content.
- Quiz or Trivia: Interactive quizzes and trivia questions make learning fun. They can range from testing knowledge to providing entertainment and engagement. Great for generating leads!
- Educational Blog Series: A series of blog posts focused on educating an audience on a particular subject. It keeps readers coming back for more! Oh, and blogs on your website are also a great way to hit your keywords to rank higher on search engines.
- Cheat Sheets: Quick reference guides or summaries simplify complex concepts into easy-to-remember formats.
- Educational GIFs: Animated images offer a playful way to teach or explain concepts, making learning more engaging and fun.
- Resource Roundups: Lists of helpful resources are perfect for providing a valuable collection of references, saving your audience time and effort in finding information.
Visual Content
Time to let the power of imagery take center stage! Whether it's data-driven infographics, stunning illustrations, or captivating photo essays, these visual content ideas are a great place to start for informative and engaging content to shake up any content marketing campaign.
- Infographics: Visual data representations that simplify complex information and engage your audience. Perfect for making statistics and data accessible and, more importantly, shareableshareable.
- Illustrations: Visual artwork to breathe life into ideas! Use them to convey abstract concepts, break up text, and add an artistic touch to your content.
- Graphs and Charts: Visual data presentation tools that transform numbers into insightful visuals. Ideal for conveying statistics and trends.
- Timelines: Visual sequences of events that help audiences understand historical or chronological information. Great for storytelling on product development, brand history, and more!
- Visual Quotes: Quotes combined with visuals make inspirational or thought-provoking statements stand out.
- Data Visualization: Creative data representation can turn complex, head-scratching statistics into appealing and easy-to-understand visuals.
- Mood Boards: Collages of visual inspiration help define the look and feel of a project or concept.
- Collages: Combine images for artistic effect, allowing you to craft visually striking and unique content.
- Animated GIFs: Short, looping animations that add movement and engagement to your content.
- Concept Sketches: Drafts or early-stage visual ideas serve as the foundation for more refined visuals.
- Visual Case Studies: Visual explanations of success stories that combine storytelling with data to showcase your client’s achievements.
- Photo Galleries: Collections of related photos, perfect for highlighting visual journeys and narratives.
- Photo Essays: Narratives through photo sequences that tell stories, evoke emotions, and create impact.
- Before-and-After Visuals: Comparisons for maximum impact! Perfect for showcasing transformations, improvements, or results.
- User-Generated Visuals: Encourage your client to get their audience involved in creating content! Photos and other visual content shared by users build authenticity and community.
- Comics: Familiar storytelling art that engages and entertains your audience!
- Visual Testimonials: Customer recommendations with visuals add a personal touch to endorsements and can increase your client’s credibility.
- Flowcharts: Diagrams illustrating processes, perfect for guiding the audience through complex procedures or decision-making.
- Interactive Maps: Maps with clickable features provide dynamic and informative content.
- Digital Art: Visual creations in digital form, offering endless possibilities for artistic expression.
Video Content
Lights, camera, action! Video content is super engaging, it’s entertaining, and, if done right, can be a huge asset for bringing your client’s audience closer to their brand and message. Whether you’re aiming to educate, inform, or inspire, these ideas are the building blocks for engaging and memorable visual storytelling.
- Video Tutorials: Easy-to-understand videos that guide your audience through learning a new skill or helping them understand your product or service. With step-by-step instructions and clear demonstrations, video tutorials offer a hands-on learning experience that can make complex subjects seem surprisingly simple.
- Explainer Videos: Animation, whiteboard, or live video, a good explainer video can take intricate or unfamiliar ideas and present them in a way that's easy to grasp.
- Behind-the-Scenes Videos: Ever wondered what goes on behind the curtain? Behind-the-scenes videos peel back the layers to give an audience an exclusive look at the process, from brainstorming sessions to the final product. These videos add authenticity and a personal touch to your client’s brand, making their audience feel like part of the creative journey.
- Product Demonstrations: Don’t just tell, show! Product demonstration videos showcase a product's features and how they solve real-life problems, helping customers clearly understand the value your client’s product brings to the table.
- Live Webinars: Webinars are your chance for your client to engage directly with their audience in real time. Experts can provide insights, answer questions, and hold discussions, making it an excellent tool for educating and interacting with their community.
- Interview Videos: Interviews with industry experts or influencers bring an expert to the room to provide unique insights and perspectives. They're excellent for building credibility and offering valuable information.
- Customer Testimonials: Happy customers are the best advocates. Customer testimonial videos feature real people sharing their positive experiences with your product or service. Their genuine stories build trust with potential clients and add a human touch to a brand.
- Video Case Studies: It helps to see and hear real people! Video case studies are a more personal and engaging way to narrate success stories.
- Animated Videos: Visual storytelling at its finest! Animated videos use creative animation techniques to convey your client’s message in a visually engaging way.
- Event Recap Videos: Ideal for summarizing and sharing the highlights of your significant events. Event recap videos provide a concise yet comprehensive look at your gatherings, from conferences to product launches.
- Vlogs: Video blogs offer a personal connection and can help your client share personal experiences and insights to foster a deeper connection with viewers.
- Time-Lapse Videos: These accelerated videos can turn long processes into captivating and concise visual stories. Plus, they’re cool to watch.
- User-Generated Video Content: An audience can be content creators too! User-generated video content showcases a community's unique experiences and perspectives, turning them into your best advocates.
- How-It's-Made Videos: Everyone wants to know how their favorite products are made! (Unless it’s hot dogs. Then keep your secrets.) How-it's-made videos offer virtual tours of the production process, demystifying the creation of goods and giving your client’s audience a behind-the-scenes experience!
- Interactive Videos: These engaging videos feature clickable elements that allow viewers to actively participate and engage with your content. They're like a choose-your-own-adventure book in fun video form.
- 360° Videos: These immersive experiences provide an all-around view, putting the viewer right in the heart of the action. Perfect for events, travel, and exploring new environments.
- Video Series: Bring some consistency to your client’s content with a series of videos that share a common theme. Series create anticipation and encourage engagement, keeping your audience coming back for more.
- Short Films: Short films can be cinematic masterpieces. They use narrative storytelling to convey a compelling story, often evoking emotions and deep connections with your audience.
- Documentary-style Videos: Documentary-style videos provide in-depth exploration of a topic, offering educational and engaging experiences for your viewers.
- Video Contests: Amp up audience engagement with video contests. Competitions involving user-generated videos encourage participation, creativity, and community building amongst your client’s target audience.
Interactive Content
Interactive content doesn't just provide information; it engages an audience, creating a dynamic and personalized experience. Everything from quizzes that turn learning into a game to calculators that solve real-world problems can keep your client’s audience clicking, exploring, and coming back for more!
- Interactive Quizzes: These aren’t your parent’s quizzes. They often include clickable features that provide immediate feedback and a personalized experience. Great for social media content!
- Polls and Surveys: Questions aren't just for answers; they're for engagement too. Polls and surveys are fantastic tools for sparking discussions and gathering valuable data from your target audience on social media platforms, in emails, and more.
- Calculators: Ever need to math something out quickly? Interactive calculators are there to help, enabling an audience to calculate specific values with ease.
- Interactive Maps: Interactive maps are like digital treasure hunts. They invite exploration with clickable elements that provide information about specific locations or areas. Perfect for guiding your audience through a journey.
- Interactive Timelines: Timelines are just more fun when they're interactive. These visual tools with clickable components provide an engaging way to navigate through a series of events or developments.
- Interactive Whitepapers: Not your parent’s whitepapers, either. These interactive versions take engagement up a notch and often include clickable elements to allow readers to delve deeper into content.
- Assessments: Friendly pop quizzes for your client’s customer base! They test an audience's knowledge or skills and provide instant feedback to help them learn and grow.
- Gamified Content: Who doesn't love a good game? Gamified content adds an element of fun and challenge to your client’s content marketing strategy.
- Interactive eBooks: Interactive eBooks are like traditional books the audience can carry around with them in their pocket. They often include clickable links, multimedia elements, and interactive features that enhance the reading experience.
- Product Configurators: A virtual design studio! Product configurators allow the audience to customize products according to their preferences, adding a personal touch and some fun to their shopping experience.
- Interactive Infographics: Infographics become even more informative and engaging when they're interactive. These visual representations of data come to life with clickable elements that offer in-depth insights.
- Contests: Contests make your client’s audience come out of the woodwork! They encourage participation, creativity, and community building and are fantastic for driving audience involvement.
- Augmented Reality Experiences: Augmented reality adds a layer of digital magic to the real world. It overlays digital elements onto the physical environment, providing unique and interactive experiences.
- Virtual Reality Experiences: Immersion is the name of the game here. These immersive digital environments transport your audience to entirely different worlds, making them a part of the action.
- Interactive Decision Trees: Decision-making made easy and interactive. These visual tools help your audience navigate complex choices, providing guidance through clickable pathways.
Lists and Roundups
Lists and roundups are always a win! They serve multiple purposes, offering valuable insights, organizing information, and providing a quick reference for your audience (kind of like this article). Best of all, this type of content is easy to read and easy to share!
- Top 10 Lists: Collections of the best examples or items related to your niche. Top 10 tools in your industry, top 10 tips for success, top 10 books to read, it’s up to you how to best inspire and inform the audience!
- Best Practices Lists: Guides that showcase the best practices in your field. Great for sharing your client’s expertise with their audience and establishing themselves as a trusted source of knowledge.
- Resource Roundups: Compile valuable tools, sources, or content that your client’s audience will find useful. Whether it's a list of top marketing resources, educational websites, or handy productivity apps, readers will appreciate the convenience.
- Year-End Reviews: Annual summaries and highlights that reflect on the past year. They offer a comprehensive look back at significant developments, achievements, or trends that shaped the year.
- Trend Predictions: These posts anticipate future developments or shifts in your industry. A good place for your client to share their insights and predictions about upcoming trends, technologies, or changes that their audience should keep an eye on.
- Checklist Posts: Lists designed to guide readers through specific tasks or processes. Checklists are practical tools that help the audience stay organized and ensure they don't miss any critical steps.
- Pros and Cons Lists: These lists weigh the advantages and disadvantages of different choices, products, or solutions. Providing a balanced perspective assists your client’s audience in making informed decisions.
- Comparison Posts: Side-by-side evaluations to help an audience decide between two or more products, services, or ideas.
- Favorite Tools or Apps Lists: Recommendations for tools and applications that enhance productivity. Sharing favorite resources and explaining their benefits helps the audience discover valuable solutions.
- Industry Leaders to Follow: Highlight influential figures in your industry or niche that your audience should connect with. This provides the readers with a valuable network of experts to learn from.
- Must-Read Books: If Oprah can do it ... Suggested reading material can contribute to personal or professional growth for the audience. Plus your client sharing their favorite books that have had a positive impact on them helps to establish authority by providing valuable recommendations.
- Inspirational Quotes: Uplifting and motivating phrases to inspire readers. These quotes add a dose of positivity and motivation to your client’s content to help them resonate with your audience.
- Industry Awards and Honors: Celebrate achievements and recognitions. This content showcases excellence and acknowledges outstanding accomplishments.
- Compilation of Tips: Handy advice gathered from various sources. These tips can be a goldmine of solutions for common challenges the audience faces.
- Weekly or Monthly Recaps: Summaries of recent activities, news, or events that keep your client’s audience in the loop. Recaps help readers catch up on what they might have missed and stay informed about the latest updates.
Entertainment and Inspirational Content
Sometimes, engaging with your audience goes beyond advertising products or services. If your client wants to keep their audience interested, they’ll have to entertain and inspire them! This type of creative content is good for sharing a laugh, piquing curiosity, and motivating their base!
- Memes: Lighten the mood with fun images and witty captions that resonate with your audience's interests or pain points!
- Jokes and Humor: Share funny content and jokes related to your industry or trending topics to connect with and amuse the audience!
- Fun Facts: Intriguing and entertaining facts that pique curiosity and spark conversations.
- Inspirational Quotes: Motivate and uplift your audience with inspiring quotes that align with your client’s brand's values and message.
- Short Stories: Craft brief and creative narratives that entertain or deliver powerful messages in a short format.
- Fun Challenges: Engage the audience with entertaining challenges or activities that encourage participation and sharing!
- Trivia Questions: Create quiz-style trivia questions to stimulate engagement and test your audience's knowledge!
- Behind-the-Scenes Fun: Lighthearted insights into your client’s daily operations or projects are a fun way to keep things interesting.
- Daily Doodles or Comics: Keep the audience entertained and unleash your creativity with daily creative illustrations, comics, or doodles that resonate with a brand's personality.
- Puzzles and Brain Teasers: Challenge the audience's minds with mental games, puzzles, and brain teasers that entertain while providing a mental workout.
- Movie or Book Recommendations: Suggest must-see movies or must-read books that align with the audience's interests or industry.
- Music Playlists: Compile and share playlists of songs that match a brand's vibe or a specific theme for different occasions.
- Riddles: Present intriguing riddles to solve for encouraging interaction and engagement.
- Word of the Day: Expand the audience's vocabulary by sharing a new word each day, complete with definitions and usage examples.
- Inspirational Stories: Heartwarming narratives that touch on personal growth, resilience, or acts of kindness to inspire your audience and connect on an emotional level.
- Success Stories: Highlight achievements and triumphs, whether they belong to your client’s brand or inspirational figures. Feel-good stories to motivate and uplift your audience.
- Personal Achievements: Celebrate personal milestones, whether it's a team member's birthday, work anniversary, or a community achievement, to foster a sense of community.
- Fun Quizzes: Develop engaging quiz-style content that tests knowledge, interests, or personality traits, providing an enjoyable and interactive experience.
User-Generated Content
User-generated content is always valuable content! Involving customers in the content creation process is not only a fantastic way for your clients to foster engagement amongst their followers and target audience but also an opportunity to celebrate and reward their loyal fan base. Here are some things for your client to ask for from their audience:
- Customer Testimonials: Encourage customers to share their positive experiences and recommendations with products or services.
- User Stories: Personal stories from users about how your client’s brand has impacted their lives, creating a genuine connection.
- Contest Entries: Gather and showcase entries from a user-generated content competition, which can include photos, artwork, videos, or written submissions.
- Customer Spotlight: Highlight loyal customers by showcasing their stories, journeys, and experiences with your client’s brand.
- Fan Art: Creative and passionate fan art submitted by your client’s dedicated followers.
- Success Stories: Narrate stories of customer success and how your client’s offerings played a role in their achievements.
- User-Generated Videos: Encourage users to create and share videos related to your client’s brand, products, or services, like reviews or unboxing experiences.
- User-Generated Photos: Display photos shared by customers that capture their experiences with your brand.
- Customer Reviews: Feature written evaluations from customers, providing valuable feedback.
- Product Showcases: Share displays of customer experiences with products, helping others see their potential benefits.
- Crowdsourced Ideas: Engage an audience by gathering ideas and suggestions from the crowd for product improvements or new initiatives.
- Ask for User Input: Request input or ideas from users to involve them in shaping the brand's direction.
- Highlight User Comments: Showcase user interactions and conversations related to your client’s brand.
- Celebrate Customer Milestones: Acknowledge significant achievements or milestones reached by your customers, making them feel special.
- Share Customer Feedback: Display feedback and suggestions from customers, demonstrating that your client values their input.
- Fan of the Week/Month: Everybody deserves their 15 minutes of fame! Recognize and appreciate your client’s dedicated fans by featuring them as the "Fan of the Week" or "Fan of the Month."
Behind-the-Scenes Content
Behind-the-scenes content offers a glimpse into the inner workings of your client’s company, adding transparency and a bit of human touch and personal connection to their brand. Here are some behind-the-scenes content ideas to float to your client:
- Team Member Spotlights: Showcase the talented individuals who make up your client’s team, sharing their stories and contributions!
- Office Tours: Virtual or real office tours allow your audience to explore your client’s workspace.
- Day in the Life of an Employee: Offer insights into employees' daily experiences, helping the audience connect with the team.
- Making-of Videos: Take your audience through the process of how products or services are created to showcase craftsmanship and dedication.
- Company Anniversaries: Celebrate significant company milestones and anniversaries, highlighting your client’s journey and achievements.
- Company Culture Highlights: Share the values, traditions, and unique aspects of your workplace culture that set your client’s company apart.
- Employee Achievements: Recognize and applaud the accomplishments of employees, to build a sense of pride, motivation, and personal connection.
- Workplace Challenges: Provide an inside look into the issues and problem-solving within the work environment, displaying transparency.
- Charity or CSR Initiatives: Showcase corporate social responsibility efforts and charitable initiatives. Great for demonstrating your client’s commitment to making a positive impact.
- Office Pets: If the internet has taught us anything, it’s that people like to look at cats. Introduce the furry, feathery, or scaly members of your client’s team to add a touch of warmth and playfulness.
- Employee Takeovers: Let employees temporarily take control of content, offering fresh perspectives and personalities.
- Work-in-Progress Sneak Peeks: Offer previews of projects or products in development, building anticipation and engagement.
- Employee Hobbies or Interests: Highlight the personal interests and hobbies of the team to humanize the brand and spark connections.
- Meet the Founder/CEO: Introduce company leadership, allowing the audience to get to know the faces at the helm of the ship!
- Behind-the-Scenes Photos: Share images that capture the candid moments and activities that happen behind the scenes.
Seasonal and Holiday Content
It’s almost that time of year …
Seasonal and holiday content keeps a brand’s digital marketing efforts fresh, relevant, and in tune with their audience's current interests and activities. They also provide opportunities to connect with an audience through shared experiences and sentiments.
- Holiday Greetings: Share warm greetings and well wishes for various seasonal occasions for a sense of community and goodwill! Be sure to be diverse and include different cultures and backgrounds!
- Seasonal Promotions: Offer special deals, discounts, or promotions that align with specific seasons or holidays, enticing customers to engage. Perfect for seasonal landing pages and ads.
- Holiday-Themed Posts: Create content directly related to seasonal celebrations, incorporating elements like decorations, colors, and symbols.
- Seasonal DIY Ideas: Share fun and creative do-it-yourself projects that match the spirit of each season to engage the audience's creativity and hopefully promote more user-generated content!
- New Year's Resolutions: Encourage your audience to set goals and resolutions for the new year, potentially tying them to brand offerings.
- Valentine's Day Content: Create social media posts, promotions, or events in celebration of love and relationships (especially customer relationships).
- Easter or Spring-Themed Content: Embrace the rebirth of spring with content that incorporates blooming flowers, chirping birds, and Easter festivities.
- Summer Fun and Activities: Share summer-related content, such as ideas for vacations, outdoor activities, and warm-weather tips.
- Back-to-School Posts: Connect with parents and students during the back-to-school season by offering tips, promotions, or resources.
- Fall or Autumn Vibes: Embrace the cozy ambiance of autumn by featuring content with earthy tones, harvest themes, and fall activities.
- Halloween Spookiness: Get into the Halloween spirit with spooky content, costume ideas, or haunted happenings.
- Thanksgiving Gratitude: Express gratitude and share posts that encourage your audience to reflect on the things they're thankful for during the Thanksgiving season.
- Winter and Holiday Preparations: Share content that revolves around winter activities, holiday preparations, and festivities.
<div class="c-blog_comp-cta cc-component-2"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/63695243d096983691046ac3_Potential-Creative.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right cc-dark"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Like to work as a freelancer with consistent income?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Designity's collaborative model is designed to give you all of the perks of being a freelancer without the income instability.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="http://designity.com/creatives" target="_blank" class="c-button w-button"><strong>Join Our Creative Community</strong></a></div></div></div>
Full of Ideas and No Place to Use Them?
If your creative mind is just buzzing with high-quality ideas only you’ve got no outlet for them … then it’s time we extended an offer!
Did you know that Designity is made up of the top 3% of US-based creative talent, like copywriters, graphic designers, video editors, animators, and illustrators who bring creative content marketing ideas to life each and every day?
If working with a top-notch team of Creatives and Creative Directors, having consistent work with a variety of different clients from different industries, and creating on your own schedule from wherever you have an internet connection appeals to you, then maybe Designity is where you should be!
Enjoy flexibility, competitive pay, and all of the perks of working from home!
What are you waiting for? If you think you have what it takes, put your skills to the test with our application process.
We can’t wait to see your ideas!
