The Best ChatGPT Alternatives for Content Creation

Things are moving faster than ever, marketers, and if your brand is anything like most brands, then you’re under tremendous pressure to deliver high-quality content quickly and consistently.

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Luckily, AI tools have made content creation faster and more accessible than ever, handling tasks from generating copy to optimizing for SEO.

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And of these AI tools, ChatGPT has quickly risen as the most widely recognized and widely used tool out there, with its conversational capabilities and customizable GPT bots that can help you do everything from personalizing content to brainstorming new ideas and boosting customer engagement.

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But even though ChatGPT may be the most popular kid on the playground, it doesn’t mean that’s your only option. If you’re looking for AI tools with similar features as ChatGPT but with unique strengths of their own, then today’s blog is just for you.

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Today, we’re diving into the top 10 AI tools that function similarly to ChatGPT and are designed specifically for a marketer's needs!

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Let’s dive in now!

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What Does ChatGPT Do?

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If you’re new to the AI game, you might not fully realize ChatGPT’s capabilities. And if that’s the case, no worries, friend, we'll get you up to speed. 

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ChatGPT is a powerful AI language model developed by research lab, OpenAI. It’s designed to generate human-like responses based on the prompts a user feeds it. Marketers use ChatGPT for a wide range of different tasks, including:

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• Content Creation – ChatGPT is very useful for quickly generating written content; anything from blog posts and social media captions to product descriptions. It’s especially useful for brainstorming, drafting, or even polishing copy to match a certain brand tone.
• Customer Support Assistance – Many companies are taking advantage of ChatGPT’s conversational abilities for customer service chatbots. It's ideal for handling routine questions, providing quick responses, and making customer service more accessible.
• Ideation and Strategy – Need fresh ideas? ChatGPT can help brainstorm marketing campaign themes, content topics, or new ways to approach your audience, making it a great tool for planning and brainstorming sessions.
• Email Drafting and Personalization – ChatGPT can help marketers write email campaigns with personalized touches, which can improve open and conversion rates by tailoring messages to specific audiences.
• SEO Optimization – While ChatGPT isn’t an SEO tool on its own, marketers still use it to refine content for readability, structure, and keyword integration to boost the visibility of their content.

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Top 10 ChatGPT Alternatives for Content Creation and Marketing

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No matter what your marketing needs, here is our handpicked list of the top 10 alternatives to ChatGPT to help you produce, optimize, and scale your brand’s content!

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Check them out and see which features and pricing best fit you, your brand, and your marketing goals!

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1. Jasper.ai: AI Copywriting Assistant

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Jasper.ai is a popular copywriting AI assistant that is great for producing high-quality written content tailored for whatever platform you’re writing for, including blogs, social media, and websites.

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It’s known for its natural language processing and wide range of templates that make it easy to generate blog posts, ad copy, product descriptions, emails, and more. Marketers use Jasper.ai to save time in the content creation process and to help them create more targeted content to connect with specific audiences.

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Pricing

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Jasper offers 3 pricing plans:

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• Creator — $39/month/seat for powerful AI features to create and improve your content.
• Pro — $59/month/seat for more advanced AI features to create content for multiple brands and campaigns.
• Business — Custom pricing for personalized AI features with additional control, security, and tech support.

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2. Writesonic: AI for eCommerce and Ad Copy

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Writesonic is an AI content generator with a focus on creating copy specifically for eCommerce, ads, and landing pages.

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It’s very useful for creating persuasive copy and content and its AI can even tailor content for different platforms, providing content suitable for any stage in your sales funnel. Use Writesonic for copy to support your eCommerce goals and help you attract visitors and encourage conversions.

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Pricing

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Writesonic has three pricing tiers to choose from:

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• Free — 25 one-time credits to give some of Writesonic’s features a try and see if it’s the tool for you.
• Individual — $16/month (billed annually) for 100 monthly credits and advanced features.
• Pro — $79/per month (billed annually) for 1,000 credits and a full suite of features.

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3. Copy.ai: Fast, Short-Form Content

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Copy.ai is an AI-powered tool that specializes in generating short-form content like social media posts, email copy, and ads.

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It’s great for coming up with short, punchy copy and offers a variety of templates for quick content, including options for sales copy, Instagram captions, and taglines. It helps marketers keep their content fresh and engaging without having to spend hours and hours brainstorming ideas.

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Pricing

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Copy-ai has four plans to choose from

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• Free — Limited features for individuals just getting started with AI solutions
• Starter — $49/month for more advanced features and community access.
• Advanced — $249/per month for premium features.
• White Glove — Custom pricing for big organizations with big content creation needs.

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4. Lately: AI Social Media Management

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Lately.ai is a social media management tool that uses AI to turn long-form content (blogs, podcasts, whitepapers, etc.) into multiple, bite-sized social media posts.

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Marketers use Lately.ai to save time on social media content creation by repurposing their existing content, making it easier than ever to maximize a piece of content’s reach while keeping their social media feeds active and engaging.

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Pricing

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Lately offers three pricing plans for businesses of all sizes to more effectively manage their socials.

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• Starter— $49/month (billed annually); ideal for individuals and small businesses.
• Growth — $199/month (billed annually); perfect for growing small to large businesses looking to attract new customers and expand.
• Enterprise — Custom pricing for large businesses and Fortune 500 companies to scale their socials.

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5. Frase: SEO-Focused Content Creation

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Frase is an SEO-driven content creation tool that helps marketers plan, create, and optimize their content around their keywords to help them improve rankings and boost visibility.

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To use it for content planning, enter your target keywords in a search query and let Frase analyze search results and create a detailed content brief, offering suggestions for topics, keywords, and headings. You can also import your content and let it analyze and show you areas that can be further optimized. Use it to write SEO-optimized blogs, pillar pages, and any content you want to help improve organic traffic to your site.

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Pricing

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Frase offers a free trial plan but 3 paid plans to help businesses with their SEO content needs:

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• Solo — $15/mo for 1 user and 10 search queries a month.
• Basic — $45/mo for 1 user and 30 search queries a month.
• Team — $115/mo for 3 users and unlimited search queries.

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6. Anyword: AI for Predictive Performance Analysis

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Anyword is a predictive AI copywriting tool that can analyze and predict the success of your content.

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It helps marketers by generating copy with performance insight, offering different variations, and predicting which will perform best based on your target audience and content, making it easier than ever to A/B test before publishing. It’s often used in paid ads and email campaigns to optimize messaging and boost the likelihood of success.

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Pricing

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Anyword has 4 plans to meet your content needs:

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• Starter — $49/month; ideal for solo marketers and freelancers.
• Data-Driven — $99/month; ideal for marketing teams. 
• Business — $499/month; ideal for larger marketing teams looking to increase their content performance.
• Enterprise — Custom pricing; ideal for teams looking for custom features, security, and control.

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7. Rytr: Simple, Customizable Content

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Rytr is an affordable AI writing tool that is popular for its simplicity and ease of use. It offers an intuitive interface to help marketers create content for everything from product descriptions to blog posts.

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It comes with plenty of templates for different content types in addition to that as well, including emails, website copy, and social media, making it quick and easy to generate short-form content, ideas, and outlines.

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Pricing

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Rytr offers 3 pricing plans:

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• Free — 10K characters a month and limited features.
• Unlimited — $7.50/month for unlimited characters and more advanced features.
• Premium — $24/16/month for unlimited characters and premium features for multiple campaigns.

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8. Surfer SEO: SEO-Friendly Content
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Surfer SEO is an SEO-focused tool that helps marketers create content that is optimized to boost rankings on search engines.

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It’s capable of analyzing competitors and providing keyword recommendations, content structure, and SEO guidelines to help create well-optimized content, especially for blog writing and on-page SEO.

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Pricing

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Surfer SEO provides three plans “for every stage of your journey.”

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• Essential — $99/month for basic features.
• Scale — $219/month with 5X the limits of the Essentials plan for marketing teams looking to scale content production.
• Enterprise — Custom pricing with custom limits for all features plus added control, security, training, and support.

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9. Canva Magic Write: Visual and Written Content Creation

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If you already use Canva, then you might be familiar with its AI tool, Magic Write, which can assist marketers in creating written content to go along with their designs.

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Canva Magic Write lets users generate short snippets of text that are ideal for social posts, presentations, and other design projects, making tasks like creating ads easier than ever.

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Pricing

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Magic Write is a feature included in Canva Pro, which runs $120/year for one person.

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If you’d like more features and access for more team members, you can also opt for either of the following plans:

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• Canva Teams — $100/year per person (minimum of 3)
• Enterprise — Talk to sales for a Canva solution for your entire organization.

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10. MarketMuse: Content Strategy and Analysis

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MarketMuse is an AI content planning tool that helps marketers come up with content strategies, optimize existing content, and fill any content gaps.

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It’s capable of analyzing a brand’s content and recommending topics, keywords, structures, and frequency to improve SEO and keep your brand’s content library full of well-rounded and relevant content.

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Pricing

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MarketMuse offers 4 pricing plans to choose from:

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• Free — Limited features for individuals with low content volume.
• Optimize — $99/month for individuals or small teams who publish regular content.
• Research — $249/month for teams looking to scale content output.
• Strategy — $499/month for large teams and agencies scaling their content planning.

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If it’s Content Creation Assistance You’re Looking for …

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If you’re reading this article because you need some ideas on the best AI tool for content creation, then we probably have an idea why.

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1. You need to streamline your content creation process and save time.
2. You’re looking to scale your content production without the overhead of a larger team.
3. You need content and don’t have a creative team to help you create that content

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Do any of those reasons sound familiar?

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If so, then we have one more platform to share with you.

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Designity is an innovative Creative as a Service platform that has the best of the best creatives in fields like copywriting, content writing, editing, graphic design, SEO, digital marketing, social media, and more, using tools like the ones above to streamline their processes and boost their productivity

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And with a designated Creative Director — a marketing and design expert — to lead your account, source your creative team, and make sure you have all the assets you need, when you need them, you can get it all done without using up your valuable time or the overhead of hiring on additional team members or freelancers.

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Your Designity team will have all the experts you need — rotated to suit each individual project a. And all for one flat, cost-effective subscription price.

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Why not take a look at our community portfolio to see how Designity’s experts have been able to move the needle for brands just like yours?

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If you like what you see, then go ahead and book your demo call. We can’t wait to get you started with a two-week trial so you can test-drive our services and see why Designity is the content creation partner your brand has been dreaming of!

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Are you ready to scale your content creation?