When it comes to getting your message across to the right people in the right way, video is the way to go.
Video is dynamic, it grabs attention, and, done right, can leave your audience with a lasting positive impression. But we don’t have to tell you that. As a business, you know how incredibly useful a good, engaging video is to communicate your message, boost your brand presence, and connect with your audience, no matter who they are.
So, if you’re looking for some tips to up your corporate video game and start reaping the benefits of effective video production, then you’ve come to the right place.
Today’s blog is bringing you 9 best practice tips to help you create dynamic and compelling corporate videos that will elevate your brand image and expand your reach!
Let’s get started!
What is Corporate Video Production?
Corporate video production involves the creation of videos designed for businesses and organizations to communicate their message to whoever their target audience is.
Some common uses for corporate videos are:
- Marketing Campaigns — To promote new products or services, showcase customer testimonials, or highlight company achievements.
- Training and Development — To educate employees on new processes or software, provide onboarding materials, or offer professional development courses.
- Internal Communications — Sharing company news, updates, and announcements with employees to keep everyone informed and engaged.
- Investor Relations — To present quarterly reports, financial updates, or company milestones to stakeholders and investors.
- Product Demonstrations — Showing users how a product works and its features and benefits, making it easier for potential customers to understand and consider purchasing.
- Event Coverage — For capturing and sharing highlights from corporate events, trade shows, or conferences to extend their reach and impact.
- Recruitment — To attract potential employees by showcasing company culture, work environment, and employee testimonials.
- Customer Support — To provide troubleshooting guides, FAQs, and instructional videos to assist customers with common issues.
Best Practices for Corporate Video Production
If you’re ready to boost your video production game and start creating corporate videos that deliver, then we’re ready to help!
Check out the following 9 tips and start elevating your video game!
1. Define Your Purpose and Audience
Before you write a word of your script, take a moment to clearly define the exact purpose of your video, as well as who the target audience is.
Are you introducing a new product line to your customers? Attracting potential investors? Training employees on new software? Showing off your sweet facilities and awesome company culture to recruit fresh talent?
Whatever your goal and audience are, be sure to tailor your content and language to meet the specific needs and interests of your viewers.
2. Plan Your Script and Storyboard
Video production isn’t a “just wing it” type of project! Nor is it cheap!
For this reason, you’ll need a well-thought-out and well-written script to work from to outline the dialogue, key messages, and any instructions necessary for the actors or presenters.
You’ll also need a thorough storyboard to guide the production and help visualize the flow of your video scene by scene. Having this framework in place will provide clear direction, keep you organized, make sure all of your key points are covered, and save you time when you’re ready to film.
3. Keep it Short
Attention spans are short, and no one wants to watch a 2-hour video that isn’t about a superhero, no matter how beautifully shot it is.
Because of this, it’s best practice to keep your videos concise and to the point. Here’s a quick guide to different types of corporate videos and their suggested lengths:
- Explainer Videos — 1-2 minutes. These are videos that quickly explain a product, service, or concept in an engaging and easy-to-digest way.
- Product Demos — Around 2-5 minutes. Product demonstrations or video ads need enough time to showcase the features and benefits but should still be short enough to not lose the viewer’s interest.
- Company Overview Videos — 2-3 minutes. These videos provide a snapshot of what your company does, its mission, and its values, and are aimed at giving potential clients or partners a quick understanding of your brand.
- Training Videos — 5-20 minutes. Depending on the complexity of the training material, these videos may be even longer. Still, aim to break them up into manageable segments to keep your viewers engaged.
- Testimonial Videos — 1-2 minutes per testimonial. These short clips feature your satisfied customers or clients sharing positive experiences with your company and products/services.
- Event Coverage — 3-10 minutes. Highlight reels of events like conferences or company parties may vary in length based on the content but should keep the focus on the most interesting and relevant moments to keep your audience engaged.
4. Focus on High-Quality Production
A professional-looking video is going to be much better received than a grainy, amateurish one, regardless of how great the content is.
Follow these tips to guarantee high-quality results every time:
- Invest in Good Quality Equipment — While iPhone videos are definitely doable, we want more than that. Use high-quality cameras, microphones, and lighting equipment to get the crystal-clear visuals and crisp audio that people associate with a professional video. And if the equipment is out of your budget, no problem. You can always rent equipment or hire a professional camera operator and other crew members instead.
- Professional Editing — Professional video editing can transform even basic raw footage into a polished and high-quality video. Skilled editors know how to boost visual appeal, correct any errors, and add elements like graphics, animations, and sound effects to take your content to the next level. If no one on your team has the video editing skills for this, again, it’s worth it to invest in a professional video editor.
- Consistent Branding — Make sure your video reflects your brand's identity through consistent use of your colors, logos, and fonts. High-quality production should be aligned with your overall branding strategy and reinforce your brand image so that your video is instantly recognizable.
- Attention to Detail — Pay attention to even the tiniest aspects of production, from set design and wardrobe to makeup and props. Small details can make a big impact on the overall quality and professionalism of your video. Also make sure the environment is clean, well-lit, and noise-free to avoid any unintentional distractions.
- Quality Control — Before finalizing your video, be sure to do several rounds of quality control checks. Review the video for any technical issues, inconsistencies, background distractions, or errors. Getting feedback from colleagues or a focus group can also prove useful and help you make any necessary tweaks before it’s launched.
5. Use Eye-Catching Visuals
Using eye-catching visuals in your videos is essential if you want to keep your audience engaged.
Visual elements like graphics, animations, and transitions can enhance the storytelling aspect of your video, make complex information easier to digest (and retain!), and keep your audience eagerly watching to the end.
But as fun as your visuals are, it’s also important to strike the right balance too. Overloading your video with too many graphics and animations can overwhelm your viewer and overshadow the message you’re trying to convey.
Instead, focus on using your visuals purposefully to highlight key points without distracting your viewers from the message. For instance, use infographics to present data, animations for processes, and high-quality images to provide context and keep the narrative moving. Using your visual aids thoughtfully can help you create a video that both nails your message and keeps your audience’s attention.
6. Include a Strong CTA
Whatever the purpose of your video, be sure that it ends with a clear and direct call to action that lines up with the goal of the video and encourages your viewers to take that next step.
A strong CTA boosts the effectiveness of your video and guides your audience towards a desired action, like visiting your website, contacting you, or following your social media channels.
Be sure to use specific and actionable wording for your CTA too. For example, “Visit our website for more details,” or “book your demo call today,” are clear and tell your audience exactly what they need to do next.
Lastly, while your CTA is typically at the end of a video, there’s nothing wrong with a mid-video prompt to “keep watching for an exclusive offer” to keep your audience intrigued and watching till the end!
7. Optimize for SEO
Did you know videos can be optimized for SEO just as easily as blog posts and website content?
It’s true. Though search engine bots can’t read video subtitles, they can read transcripts and other written text that accompanies your video content. Be sure to use relevant keywords in your video's title, description, and tags to help increase its visibility online and make it easier for your intended audience to find.
8. Make it Accessible
It’s important to make sure that everyone has the opportunity to fully experience the corporate videos you have to offer.
To keep your content accessible to everyone, you should include visual aids like subtitles and captions. This will make sure that no one in your target audience is left out, including those with hearing impairments, non-native speakers, or viewers who’d prefer to watch with their device muted.
You could also provide a transcript of your video to allow those who are visually impaired to use their preferred screen reader to access your content. Doing this will keep your content accessible to the widest possible audience and demonstrate your brand’s commitment to inclusivity!
9: Promote it on Multiple Platforms
If your video is for recruitment, marketing, promotion, or investor purposes, be sure that you get it out there!
Optimizing for SEO is a great place to start to boost its visibility, but you should also distribute your video across as many platforms as you can, including your website, social media channels, landing pages, and email newsletters.
Remember, videos are highly shareable pieces of content, and distributing it to as many places as you can will maximize its reach and put it in front of as many new eyes as possible!
Where to Find a Professional Corporate Video Production Company
Of course, video production is tricky business, and we don’t blame you for wanting to seek out some pros to help you get started.
Finding the right video production company for your corporate videos (or any kind of videos) can make a huge difference in the quality of your content. Here are some tips on where and how to find a professional video production agency:
- Online Search — You can start by searching online for video production companies in your area or those specializing in corporate video production. Google or Yelp can provide reviews and ratings to help you get a better feel for the reputation and quality of different companies.
- Portfolio Review — Look for companies with a strong portfolio. Most professional video production companies showcase their previous work on their websites. Review their portfolios to give you an idea of their style, quality, and the types of videos they have experience with.
- Industry Recommendations — When in doubt, just ask. Look for recommendations from your peers or business associates who have previously worked with video production companies. Personal referrals are a great way to put you in touch with the right team.
- Trade Associations and Events — Attend trade associations and industry events that are related to video production. Organizations like the American Marketing Association (AMA) or events like NAB Show can connect you with a good video production company and professionals.
- Social Media — Check social media platforms like Facebook, Instagram, and Twitter. Many video production companies actively share their work and client testimonials on these platforms, giving you a peek at their capabilities and style.
- Freelance Platforms — Freelance platforms like Upwork, Fiverr, or Freelancer also have a wide range of video production professionals who can offer services tailored to your specific needs and budget. Post jobs on these platforms and find the right talent for your needs.
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Our Best Corporate Video Production Tip Yet
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