We’re going to start by throwing a number at you:
Did you know that 88% of online customers are less likely to return to a website after a bad user experience?
Slow load times, a barrage of popups, confusing navigation, unappealing design; whatever that negative experience might be, it can translate into massive loss in potential sales and customer loyalty for businesses that rely on their online presence to sell or promote their products and services.
It’s not enough just having a website anymore. Your website has to deliver a positive and user-friendly experience that makes it a joy to use and guides your visitors toward taking action.
And this is where a good UI/UX designer comes in. These professionals work closely with you so that they know exactly how to keep your visitors engaged and motivated to convert and can turn your website into your most powerful tool for driving conversions and keeping your customers coming back for more!
So, how can a UI/UX designer help you improve your web conversions?
Today’s blog has all the answers.
What Does a UI/UX Designer Do?
A UI/UX designer’s job is to create a user-friendly design that improves the overall experience of interacting with any digital product, like a website, landing page, or app. Their role is broken down as follows:
(UI) User Interface Design
UI design is the process of creating a visually appealing and intuitive product interface, and includes the following elements:
- Visual Design — Creating the look and feel of a product, including color schemes, typography, buttons, icons, and imagery.
- Layout and Composition — Arranging a site’s visual elements in a way that is pleasing to the eye and easy to navigate.
- Interactive Elements — Designing buttons, forms, and other interactive design elements to be intuitive and user-friendly.
- Consistency and Branding — Making sure that the design is consistent across the site and matches the brand’s identity.
(UX) User Experience Design
The UX design process focuses more on how a website looks and functions, including the following elements:
- UX Research — Since UX design focuses on functionality, a good designer has to understand your users, their behaviors, needs, and pain points through surveys, interviews, and usability testing.
- Wireframing and Prototyping — Creating blueprints (wireframes) and interactive prototypes to map out the user journey and test the flow of the website or app.
- Information Architecture — Structuring the content and navigation in a logical, user-friendly way to make it easy for users to find information and accomplish their goals.
- Usability Testing — Conducting tests with real users to identify issues in the design and gather feedback for any necessary improvements.
Overall, a UI/UX designer’s job is to create a product that not only looks great but is easy to use and functions as intended to help a business meet goals like increasing engagement and boosting conversions.
Common Website Conversion Problems
So, is your website’s UI and UX design costing you conversions?
It’s definitely to your benefit to find out.
Let’s explore some common issues that many websites face and how a good UI/UX designer can overcome those challenges and turn your site into the conversion machine it was meant to be.
1. Navigation and Information Architecture
Finding what you need on a website should not feel like a chore.
A confusing layout to your website and poorly organized content can confuse and frustrate any visitors to your site, causing them to click away in frustration without taking action.
If your visitors can’t easily find what they came to your site looking for, you better believe your conversions will suffer.
How a Good UI/UX Designer Can Fix It
A good designer knows how to create a clear, intuitive navigation structure for your site, complete with well-organized information architecture.
They can equip your website with features like breadcrumb trails, search functionality, and logical menu hierarchies that make it a breeze for users to explore your site, find what they’re looking for, and convert.
2. Design That Doesn’t Get It Done
Would you feel like shopping long in a store that was cluttered, outdated, or decorated in garish colors that hurt your eyes?
Our guess is, no, you would not.
And because your website is your digital storefront, unappealing web design can make your site look unprofessional, untrustworthy, and uninspiring, which deters potential customers from engaging with your content and making purchases.
How a Good UI/UX Designer Can Fix It
Skilled designers can create a clean, modern design for your website that looks great, aligns with your brand identity, and appeals to your target audience.
They’ll focus on visual hierarchy, consistent branding, and effective use of white space to give your visitors an enjoyable experience that encourages them to keep exploring your site and converting.
3. Not Optimizing for Mobile
With more and more users accessing websites from their smartphones, tablets, and other mobile devices, a site that isn’t mobile-optimized can result in a frustrating user experience.
And frustrated users mean high bounce rates and lost conversions.
How a Good UI/UX Designer Can Fix It
A good UI/UX designer will make sure that your site and all of the visual elements on it are responsive and adapt seamlessly to different screen sizes and devices.
They’ll add touch-friendly navigation, optimized images, and streamlined content to give your mobile users a smooth experience that loads quickly, keeps them engaged, and drives conversions.
4. Slow Load Times
Slow websites are not fun to interact with, there’s no other way to say it.
It’s not the 90s anymore and your users expect better! Slow-loading websites will frustrate your users and cause them to leave before the page fully loads, resulting in a lost customer, lost conversion, and a negative impact on your SEO.
How a Good UI/UX Designer Can Fix It
UI/UX designers can optimize your site’s performance using a variety of different techniques, like compressing images, minimizing code, and using browser caching.
These improvements will dramatically reduce your load times, boost the user experience, and keep visitors happily roaming your website longer, which increases the likelihood of a conversion!
The ROI of Good UI/UX Design
But when your UI/UX is optimized, however, it’s an entirely different story!
Good UI/UX doesn’t just make your website look good, it drives real business benefits, from higher conversions to boosted customer loyalty.
Here are some key benefits a good UI/UX can bring to your company:
- Increased Conversion Rates — A well-designed website guides visitors toward desired actions like making a purchase or signing up, boosting conversion rates by removing obstacles and reducing frustration.
- Reduced Bounce Rates — An appealing, easy-to-navigate site keeps users engaged and encourages them to stay longer, lowering the chances of them leaving after viewing just one page.
- Higher Customer Satisfaction — A positive user experience builds trust and satisfaction, making visitors more likely to return and recommend your site.
- Improved Brand Perception — A professional design boosts your brand’s credibility and trustworthiness, making your business more memorable and appealing to users.
- Enhanced Accessibility — By considering the needs of all users, including those with disabilities, a UI/UX designer makes sure that a broader audience can engage with your site.
- Increased Customer Retention and Loyalty — A user-friendly experience encourages first-time visitors to come back later, building loyalty and reducing churn over time.
- Lower Development Costs Over Time — Investing in good UI/UX design upfront reduces the need for costly redesigns and fixes later.
- Higher Engagement and Interactivity — Effective use of interactive elements, like animations and call-to-action buttons, increases user engagement and encourages interaction with your content.
- Optimized User Journeys — Streamlined user paths make it easier for visitors to find what they need and complete their goals. This leads to a more enjoyable experience and higher conversion rates.
When Do You Need to Hire a UI/UX Designer?
If you’re wondering if it’s time to hire a UI/UX designer to address any of the issues we discussed above, it might be.
Here are the signs your website might be giving you to let you know it needs an expert’s touch!
- High Bounce Rates and Low Conversions — If your site is attracting traffic but users bounce out quickly or don’t take action, a UI/UX designer can help you find out why and fix the issues to boost your conversions.
- Outdated or Inconsistent Design — An outdated or inconsistent design can hurt your brand image. A UI/UX designer can modernize your site and keep it consistent with your brand image.
- Poor User Feedback — If users are complaining about confusing navigation or difficult layouts, it’s time to take notice and hire a UI/UX designer to address their complaints.
- Complex User Journeys — Complicated navigation or unclear pathways are frustrating to users. A UI/UX designer can streamline the user journey to make it easier for visitors to find what they need.
- Preparing for a Major Redesign or Product Launch — Planning a redesign or launching a new product? A UI/UX designer will make sure that the design is user-centric and functional, which reduces the need for costly fixes down the road.
- Expanding to Mobile or New Platforms — If your brand is moving to mobile or other platforms, a UI/UX designer can adapt your design for a consistent and seamless experience for all users.
- Low Engagement and Interaction — If users aren’t interacting with your site’s content or calls to action, your design could be why. A good UI/UX designer can optimize the layout and interactive elements to boost engagement.
- Launching a New Product or Service — A new offering needs a clear and compelling presentation. A UI/UX designer can create an intuitive experience that effectively communicates the value of your product or service.
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Designity: Your Source for Expert UI/UX Design
Convinced you need to start setting some time aside to hire a UI/UX expert to rework your website?
That’s a great first step.
And if you’re ready for an optimized website that boosts conversions and keeps your customers happy, then we’ll show you a second step you can take to turn that optimized website into reality sooner than you think.
Why not put Designity in your corner?
Designity is made up of the top 3% of all of the creative talent who applies each year, meaning your creative team would be made up of the best of the best in fields like graphic design, web design, UI/UX, web development, copywriting, and more — all the moving pieces you need to ensure that you have a website that works as hard as you do!
And with a dedicated Creative Director to act as project manager and take charge of your account for you, you can get it all done without losing focus on where your business needs your focus to be. You do you, and let us handle your website.
We invite you to check out our UI/UX analysis and improvement services page and portfolio to see how Designity’s expert UI/UX services have been exactly what brands just like yours needed to get the results they were looking for.
If you like what you see, then go ahead and book your demo call today. We’ll get you started with a two-week, no-obligation trial so you can test-drive our services and see why brands who want to stand out choose Designity as their UI/UX partner in success!
Are you ready to boost your website conversions?
