If you ask us, any tool that can streamline your marketing efforts and add value to your content is A-OK in our book.
Which is why we strive to bring you everything we know about AI and other new technology and tools being developed around us.
So, have you heard of ElevenLabs AI?
It’s one of the latest in generative AI technology and can be the game-changer your next marketing campaign needs! So, what is ElevenLabs and how can you use it to boost your content? Today’s blog is giving you a rundown!
Keep reading for everything you need to know about this innovative AI tool and how you can incorporate it into your marketing strategy!
What is ElevenLabs AI?
ElevenLabs AI is a company that specializes in advanced generative voice technology.
It works by using advanced deep learning models to analyze large datasets of human voice recordings that capture a huge range of phonetic (regular talking) and prosodic (intonation, rhythm, stress, tone) speech in multiple languages.
Their AI-powered platform offers a range of voice capabilities, which allows users to generate high-quality and natural-sounding speech with intonation, rhythm, and emotion — as close to human speech as we can get.
How to Generate Voices with ElevenLabs AI
To generate natural-sounding voices using ElevenLabs, simply visit ElevenLabs' website and follow these steps:
- Choose Your Voice —To customize their AI voice, you have the option of choosing from male and female presets on the dropdown menu provided.
- Choose Your Language — ElevenLabs AI supports multiple languages as well, making it even more versatile for your business and marketing needs. Simply choose your language from the dropdown menu.
- Type in Your Script — Type or paste in your script and press play to get an instant playback of your text input.
- Fine-Tune — Play around with different parameters like pitch, speed, and emotional tone to get the exact results you’re looking for. Users can also take advantage of ElevenLab’s voice cloning technology by uploading audio samples, allowing the AI to analyze and then generate speech that mimics your sample.
ElevenLabs AI Pricing
The platform is free to use for up to 10,000 characters or 10 minutes of audio per month. If you need more than that, however, ElevenLabs does offer 4 paid plans to meet your needs.
- Starter — $5/month for hobbyists who create projects with AI audio.
- Creator — $11/month for creators making premium content for a global audience.
- Pro — $99/month for creators and teams with big content needs
- Scale — $330/month for growing publishers and companies
How to Use ElevenLabs AI Voices to Boost Your Brand
Having AI-created human voice can be a game-changer for your marketing efforts.
If you’re looking for ways you can start using ElevenLabs AI voice in your next campaign, then we’ve provided some ideas to help you get started! Take a look and see which applications best suit your brand, your goals, and your voiceover needs:
1. Content Creation
Professional voiceovers are an excellent way to enhance your content!
Whether it’s marketing videos, product demos, interactive games, or educational content like e-learnings and tutorials, a professional and natural-sounding voiceover from ElevenLabs AI can provide you with the consistent quality and tone you need to boost your content.
Since it’s so natural sounding, you can also use AI voice to narrate audio books or to improve the accessibility and user experience of other video or written content, offering your listeners a high-quality experience without the need to hire a professional voice actor.
2. Accessibility
Integrating AI-generated voices from ElevenLabs into your digital platforms can also significantly boost accessibility for users, particularly those who are visually impaired.
Use AI voices to provide high-quality text-to-speech narration for your website or apps, reading out content like blog posts, product descriptions, and more in a pleasant, natural-sounding voice to accommodate your customers’ needs.
Text-to-speech narration also boosts the user experience for those who may have reading difficulties or those who simply prefer listening over reading. This feature is especially useful for making lengthy articles, reports, and other text-heavy material more accessible and user-friendly for your viewers.
3. Games and Entertainment
If your brand uses explainer videos or creates interactive games (or any content requiring diverse and dynamic characters, really) using ElevenLabs AI voices can save you time and resources on voice talent.
Simply choose from a variety of different voices, tweak them to match different characters, games, animations, or media projects, and bring your stories and characters to life with unique and consistent vocals.
4. Customer Service
A robotic customer service voice is an instant turnoff for many customers.
So, why not use natural-sounding AI voices instead?
Use unique and human-like voices for your automated customer service interactions, like virtual assistants and chatbots, and provide your customer with a more human and pleasant interaction that better matches your company’s identity.
5. Personalization
Using ElevenLabs AI voices for your marketing material allows you to create personalized messages and notifications that better resonate with the different demographics of your target audience.
For example, you can deliver messages like personalized birthday wishes, product recommendations, or special offers delivered in a pleasant AI-generated voice, making your communication feel more personal and memorable. You can also integrate them into your website or apps to coordinate with customer actions, like welcoming customers by name when they log in or sending a thank you message after a purchase.
These personalized touches can greatly boost the customer experience, make interactions with your brand more pleasant and memorable, and ultimately boost customer loyalty to your brand!
6. Voice Cloning
We mentioned previously how it’s possible for ElevenLab AI to mimic the voice of any audio samples you provide.
This can be especially useful for self-branded videos.
If you’re the face (and voice) of your brand, then the ability to generate text in your voice is an absolute game-changer as well as a time-saver. Use ElevenLabs AI to quickly and easily create voiceovers in your special voice for content like corporate videos, explainers, virtual web assistants, or AI coaches, all without having to spend hours in a recording studio.
Benefits of Using ElevenLabs AI in Your Marketing
In addition to the use cases mentioned above, there are several benefits of using high-quality voice narration in your marketing material.
Let’s dive into some of those benefits now:
- Boosted Engagement — High-quality voiceovers can make your videos and advertisements more engaging, which captures your audience’s attention more effectively than text alone.
- Cost-Effective — Instead of hiring voice actors, Eleven Labs AI allows you to generate professional-grade voiceovers quickly and cost-effectively. Even the most expensive plan is potentially cheaper than hiring one professional voice actor for one project.
- Personalization — Create personalized messages for your audience, making your marketing efforts feel more tailored and direct.
- Versatility — Use AI-generated voices for a variety of content, from social media ads to product tutorials and beyond.
Alternatives to ElevenLabs AI
Is ElevenLabs the only AI-generated voice platform out there?
Nope, not at all. If you’re interested in checking out some more AI voice platforms, you can start with the list below:
- Amazon Polly — A text-to-speech service from Amazon Web Services (AWS) that uses deep learning to produce human-like speech. Amazon Polly can support a wide selection of natural-sounding voices, multiple languages and dialects, real-time speech synthesis, and integration with other AWS services.
- Google Cloud Text-to-Speech — Google's Text-to-Speech service converts text into natural-sounding speech using deep learning models. It offers over 220 voices across 40+ languages, custom voice creation, support for different audio formats, and offers seamless integration with Google Cloud services.
- Microsoft Azure Cognitive Services (Text-to-Speech) — This service from Microsoft provides high-quality neural voices, customizable voice models, multi-language support, and easy integration with other Azure services, making it suitable for many applications from IVR systems to content creation.
- IBM Watson Text to Speech — IBM's text-to-speech service converts written text into natural-sounding audio in various languages and voices. It features multiple voices and languages, customizable voice models, real-time streaming, and batch processing, and can integrate with IBM's suite of AI services.
- Descript Overdub — Descript Overdub allows for ultra-realistic voice cloning, making it popular for creating voiceovers for videos and podcasts. It offers a user-friendly interface, integration with Descript's editing tools, and customizable voice profiles.
- Replica Studios — Specializing in AI-generated voices for game development, film, and interactive media, Replica Studios provides a range of character voices, custom voice creation, high-quality emotion-driven speech synthesis, and easy integration with game engines and other media production tools.
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Looking for Another Marketing Game-Changer?
If you’re interested in using ElevenLabs AI voices for your marketing and content creation, then that’s great!
AI technology is getting more advanced by the day and having new tools for your arsenal is an exciting thing! However, if you have the AI-generated voices you need, only you’re struggling to come up with the content to use them with; content like explainer videos, animations, 3D motion graphics, slideshows, or anything else your marketing campaign needs, then we have another solution.
Partner with Designity.
Designity is made up of the top 3% of all of the talented video production experts, animators, motion graphics designers, and more who apply each year, meaning our creative community is made up of the best of the best, using the most advanced AI tools available.
And with each Designity account led by a Creative Director, a marketing, design, and video specialist, your projects will not only have the perfect talent but the right guidance and marketing strategies to create your assets, apply your voiceovers (whether AI or human!) and deliver the content you need to boost your marketing efforts.
Sound like a plan?
Why not book your demo call today? We’ll get you started with a two-week, no-obligation trial so you can test-drive Designity’s services and see for yourself why we’re the only creative marketing partner your brand will ever need.
We can’t wait to see what we can do for your brand.
