We’re going to show you how NFTs can be a very powerful tool in your social media marketing campaign, no matter if you work for a small business, a large business, or anything in between.
If you aren’t sure how your marketing team can jump from zero knowledge of NFTs to being a company that uses NFTs as a part of their everyday strategies, then this is the blog for you.
Let’s get started.
What makes NFTs so valuable?
NFTs are one of those trends that seem to be blowing up lately, especially among bigger brands like Nike or Coca-Cola. You see them on Twitter or Instagram, showing off an exclusive NFT or boasting about their high-tech NFT collection.
People seem to love it too, meaning these businesses are doing something right. And if those brands are giving people what they want, shouldn’t your brand be doing the same? Just because the big businesses are the ones that are getting the most publicity for their NFTs, doesn’t mean that your brand can’t take advantage of the buzz and take a ride on that popularity train too!
Feeling overwhelmed by the idea? A lot of companies stop just short of going all in on the NFT trend, even if it does sound like a fun and interesting way to market their brand because they’re a little complicated.
We understand. It can be a lot to digest at first. If you aren’t 100% on NFTs and would like a deeper understanding before you press onwards, we have this earlier blog that would be perfect for you to reference.
Very briefly, an NFT (non-fungible token) is a type of digital asset. What sets it apart from other digital assets and gives it its value is that it’s “tokenized,” meaning that it has a unique digital certificate on the blockchain network. (Check out that link if the term “blockchain” had you making a stank face.)
This unique digital certificate is what makes them “non-fungible,” meaning that no two are identical (even if they look identical) because each has a different certificate that makes them valuable and non-interchangeable.
Many people think of NFT art when they think of NFTs and the term conjures up images of playing cards or artwork, but that’s not the case. Just like a “token of appreciation” can be a high-five, a Hallmark card, or a cookie bouquet, NFTs can be a variety of digital content as well.
While they did start off as pretty much exclusively artwork and collectibles like baseball cards, they now branch out to include a variety of other digital assets like music, video, virtual land, and more. It’s not just about gifs of monkeys; NFTs can be concert tickets, higher education certifications, collectible tweets from famous people, items in a video game, gamified awards for clients, and the list goes on.
How to use NFTs in Your Social Media Marketing
Now that you know what NFTs are and what makes them valuable, here are some ways that you can start incorporating them into your social media marketing strategies just as soon as your creative team can make them.
First, Choose a Popular Social Media Platform
Depending on who your target audience is, you’ll want to meet them on the social networking platform where they are most likely to be.
We’re going to take a wild guess here and assume that, if you’re considering using NFTs in your marketing strategies, you’re looking to court members of the Millennial and GenZ generations (and maybe a tech-savvy GenXer or two along the way).
We’ll make it simple and just tell you that Twitter, Instagram, Reddit, and Discord all have tons of daily active users and are all excellent places to premiere NFTs to potentially attract new customers to your brand.
Many users showcase NFT art through Tweets, Instagram stories, and more, so that is the best place for you to start.
NFTs to Encourage Engagement
Once you’ve got the right social networking site for your future NFT content, then the fun can begin, and that’s exactly what NFTs are about.
They are fun! They’re new and exciting and different.
Make sure the graphic designers and artists that create your NFT content for you know that! You’ll want NFTs that align with your brand, yes, but also NFTs that will get your target audience excited to engage.
You can start with NFT art, maybe artwork of your products, but don’t be afraid to branch out to other mediums. NFTs can be any kind of digital content, remember?
A clothing company can try out a virtual fashion show on a video-sharing platform, where they showcase their clothing line in a memorable and fun way.
If your company has an interesting or unique behind-the-scenes production, manufacturing, or distribution process, a video sneak-peak of that could be a unique and fascinating thing for your customers to see.
There are plenty of things you could do aside from artwork and video content. You can even use NFTs as tickets for events, positioning the tickets and the event not as a throwaway experience, but as a collectible and highly valued asset.
Your social media sites are also a great place for your customers to showcase NFT creations based on your brand, which not only promotes and encourages engagement but can potentially get you some of the sweet, sweet user-generated content.
Partner with Influencers for Cross-Promotion
We hate to break it to you, but sometimes influencers just have more reach than your company does, no matter how good your engagement is. Remember, this is nothing new; influencers are simply celebrity endorsers, but their celebrity is tied to a social media platform. Clout is clout!
So, to make their popularity work for you, consider partnering with an influencer who aligns with your brand messaging and who would appeal to the target audience. Having a popular influencer helping you promote your brand on their channel or live stream or whatever is a great way to extend your reach and put your brand in front of people who might not have otherwise seen it.
This can be a mutually beneficial thing too. If your influencer has a brand of their own (and many of them do), cross-promotion is a great way to combine two target audiences so that both of you win.
Reward Customer Loyalty
NFTs can also be a great way to encourage and reward those customers who are most loyal to your brand.
Awarding one of your branded NFTs to loyal customers or active social media community members not only lets them know how much you appreciate them, but also goes a long way toward promoting more engagement and loyalty!
There are several more ways to do this besides just giving out an NFT.
You can use your NFTs as tickets to events that your brand is either hosting or sponsoring. Sell a limited amount that your most loyal customers will purchase and the blockchain technology ensures that only the NFT owners can take part.
You can also create a gamified engagement pathway for your most loyal customers, issuing them NFTs as they complete various services or buy your products.
Taking the time to do this will require some effort on your part and your NFT artists but is highly worth it to build a community of brand ambassadors who begin to view your brand and your offerings as collectible, valuable, and fun.
The Goal is Going Viral
Of course, the ultimate goal of all this NFT engagement is to boost your brand’s visibility and — best case scenario — go viral, which would generate plenty of buzz about your company, turbocharge your visibility, and put you on the radar to members of your target audience who might not have heard about you otherwise. It’s like a PR campaign that you don’t have to pay for.
But even if you don’t go viral, engagement with your customers is ALWAYS a positive. Engaging with your customers increases your user base, rewards loyal customers, and encourages new customers to get on board with your brand.
Be patient and don’t be afraid to try new things because you never know what the next viral trend will be!
Successful Uses of NFTs in Social Media Marketing
Here are some examples of companies that have had successful NFT campaigns on their social media platforms.
Norwegian Cruise Line — This cruise ship line launched its first NFT to promote the launch of its Norwegia Prima Class.
Taco Bell — Taco Bell fans ate up this chance to own this fast-food chain’s NFTs based on their menu items!
Coca-Cola — Coca-Cola has been in the NFT game since 2021, promoting their NFT collection on their socials to raise money for charity.
Clinique — Clinique had an exciting NFT (along with free products!) giveaway contest on their social media for loyal community members!
McDonald’s — McDonald’s boosted engagement by having their users retweet their official NFT launch announcement on Twitter. 10 winners received a limited-edition McRib NFT!
Original Penguin — This fashion brand partnered with influencers on TikTok to promote their brand with 8 stylish penguin avatars!
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How Will You Embrace the Future?
If this blog has perhaps opened up some possibilities that you didn’t think possible before, then all we want to ask is … what are you waiting for?
If you’re ready to get started in the world with NFTs and all you need are artists to create and design them, then that’s what we do best! Designity is a forward-thinking, future-ready platform that embraces new technology and trends. Our designers and developers have experience with blockchain technology and NFT creation and are more than capable of creating the custom NFTs that your business could use to amplify awareness, engage their audiences, and reward loyal customers.
We can also design NFTs for your clients, positioning you and them both as a forward-thinking, future-ready company that is set up for success now and in the future.
Reach out, we’d love to help you get started!
Have you ever used NFTs in your marketing strategies?
