In the world of marketing, staying ahead means keeping your skills sharp, constantly honing your strategies, and having the best tools available for the job.
For those in the know, Jacob Cass is a renowned graphic designer and an expert in all things design and branding, and if anyone can introduce you to the best resources and tools you need to stay ahead, it’s him!
Which is why today’s blog is bringing you a list of Jacob Cass’s resources, software, and tools that every marketer should explore! Whether you’re a pro marketer looking for fresh new strategies or a newbie eager to make your mark, this collection has something for everyone!
Let’s dive in, so you can start “Standing the Flock Out!”
How the Right Resources Can Help Your Brand Shine
They won’t do all the heavy lifting, of course, but the right resources and tools can go a long way to helping you improve your visuals and sharpen up your branding and marketing strategies to help you stand out in an overcrowded market.
Here are other ways the right tools in your arsenal can make all the difference:
- Better Brand Perception — The right tools can help you create high-quality, professional-looking design to help shape the way potential customers see your brand and make a positive and lasting impression.
- Streamlined Processes — With the right tools, you can automate mundane tasks, freeing up time to focus on strategic, creative tasks that drive brand growth and visibility.
- Consistent Brand Identity — Using the same set of tools and resources across your marketing efforts keeps your visual identity and brand voice consistent.
- Data-Driven Decisions — Many modern marketing and design tools come equipped with analytics capabilities, which gives you the opportunity to make informed decisions based on real user data and interactions.
- Engagement Boost — Engaging content created with cutting-edge tools can increase interaction with your audience, which helps you build up a loyal community around your brand.
- Innovation and Creativity — Access to a variety of resources encourages learning, experimentation, and innovation, helping your brand to stand out with unique and creative marketing and branding strategies.
Jacob Cass’s Top Tools and Resources for Marketers
Here are the best of Jacob Cass’s design tools, workshops, and resources for marketers, divided by category for your convenience!
Dive in and find the resources that work best for your brand.
Brand Strategy Courses in 2024
Knowledge is power, isn’t it? The following online courses are designed to give you the knowledge and insight you need to stay ahead of the curve.
They are listed in ascending order by price, so check them out to see which best matches your learning style, budget, and goals!
For the full list of Jacob Cass’s Brand Strategy Courses, click that link to visit JUSTCreative’s website.
Become a Brand Master
This branding mini course is taught by Jacob Cass himself!
This short course is designed to elevate your branding expertise and take you behind the scenes of one of Jacob Cass’s major projects, where you can learn more about research, strategy, workshops, concept development, and logo and brand design.
Platform: DesignCuts
Instructor: Jacob Cass
Course Length: 48 minutes
Pricing: $30
Brand Strategy: Build a Business That Lasts
This short brand strategy course will teach you the essentials of how to build a successful brand that lasts!
Taught by Mark Pollard, owner of strategy training company, Sweathead, this course will offer insightful frameworks (Product-centric, Customer-centric, and Vision-centric) to help freelancers, marketers, entrepreneurs, and small business owners to align their brand with the most effective model for their success.
Platform: Skillshare
Instructor: Mark Pollard
Course Length: 1.5 hours
Pricing: Free with 2-week Skillshare trial
Brand Strategy Fundamentals
This course, led by brand strategist Anneli Hansson, is designed for creative minds looking to learn the fundamentals of brand strategy and start getting paid for their strategic thinking!
Learners will be equipped with a proven framework and tackle actual client briefs to practice applying theories to real-world scenarios.
Platform: thefutur
Instructor: Anneli Hansson
Course Length: 30 video lectures
Pricing: $199
Branding Masterplan
This course is designed to provide marketers, entrepreneurs, and small business owners with the branding strategies and proven frameworks needed to create distinctive and profitable brands.
It aims to drop the “trial and error” mindset and help business owners set out with the goals they need to build an unforgettable brand.
Platform: Branding Masterplan
Instructor: Daniel Patterson
Course Length: 10 hours, split into 70 videos
Pricing: First 90 minutes free, then $595
Digital Marketing Courses
Did you like any of the brand strategy courses listed above?
If so, then you might enjoy the following digital marketing courses as well, to sharpen your skills in areas like email marketing, SEO, and social media marketing! Take a look and see which best fits your needs, budget, and learning style!
For the full list of Jacob Cass’s Digital Marketing Courses, click that link to visit JUST Creative’s website.
Getting Started with Email Marketing
MailChimp is a very popular email marketing platform and if you want to learn how to use it most effectively to start better engaging with your customers, then this might be the course for you.
Taught by established designer and digital marketer, Tamino Primo Haas, you’ll learn the skills, tools, and techniques you need to optimize MailChimp, increase your subscriber list, and start sending more valuable emails.
Platform: Skillshare
Instructor: Tamino Primo Haas
Pricing: Get first month free, then $10/ month
Social Media Marketing: Top Tips for Growing Your Followers & Going Viral
These days, if you want your company to attract more customers and boost its visibility, you’ve got to have a presence on social media.
This course will teach you how social media works, the algorithms you’ll be following for each of the most popular platforms, and what it takes for your content to grab your audience’s attention and get noticed in the crowd!
Platform: Skillshare
Instructor: Cat Coquillette
Pricing: Get first month free, then $10/month
Paid Traffic Fundamentals: Google Ads vs Facebook Ads
The internet is a big place and if you want to improve your sales, you’ve got to know what kind of ads to use.
Led by world traveler and entrepreneur, Nate Ginsburg, this course aims to improve your sales by improving your ads and your strategies.
Platform: Skillshare
Instructor: Nate Ginsburg
Pricing: Get first month free, then $10/month
The Complete Digital Marketing Course - 12 Courses in 1
If you’re looking for more bang for your buck, then this could be it!
Offering 12 courses for 1, the Complete Digital Marketing Course takes you through important topics like market research, email marketing, copywriting, SEO, social media marketing, paid ads, and more to help you sharpen your skills and become a well-rounded marketer!
Platform: Udemy
Instructors: Rob Percival and Daragh Walsh
Pricing: $199
Complete SEO Training with Top SEO Expert Peter Kent!
If you want your brand to be visible, you’ve got to master the science of SEO.
Through this course, author and eCommerce consultant, Peter Kent, will train you to better manage your website, optimize your content, and start dominating search engine results.
Platform: Udemy
Instructor: Peter Kent
Pricing: $99.99
Accounting & Business Tools
Keeping your finances and client interactions in order is the key to smooth operations and happy clients.
Check out the following tools, designed to help you optimize your workflow and simplify the administrative side of your business.
For the full list of Jacob Cass’s Accounting & Business tools, click here to visit JUST Creative’s top tools & resources.
Bloom.io
Bloom is a next-generation invoicing and client management tool designed for small businesses and freelancers. It improves your operations by streamlining the process of creating and sending invoices, tracking payments, and managing client information, all in one easy-to-use dashboard!
Find the package that best fits your needs here on Bloom’s pricing page!
FreshBooks
A powerful accounting and invoicing tool, FreshBooks is perfect for small business owners and freelancers alike. It helps you create professional-looking invoices, track your expenses, and manage timesheets, to let you keep your business’s finances in check with minimal effort!
There’s a tax season discount going on right now, so take a peek at FreshBook’s pricing page to take advantage of the offer.
HoneyBook
HoneyBook is a powerful CMS tool that lets businesses manage their client projects from start to finish, all in one place.
With features for invoicing, contracting, payments, and client communications, this tool can help boost your efficiency and build lasting client relationships.
Check out HoneyBook’s pricing here. All plans start with a 7-day trial and are a tax-deductible write-off!
Bonsai
Bonsai offers a way for business owners to simplify operations and consolidate their projects, clients, and teams into one easy-to-use platform.
From automating administrative tasks to drafting proposals, managing contracts, and paying your employees, Bonsai has everything you need to keep your business running smoothly.
Check out Bonsai’s pricing. There are plans for everyone from freelancers to small businesses and agencies.
Dubsado
Dubsado is an all-in-one business management solution tool with entrepreneurs and small businesses in mind.
With features for everything from client management, invoicing, contracts, appointment scheduling, and workflow automation, this tool can simplify the process of running your business and boost your overall efficiency.
Visit Dubsado’s pricing page to see which plan works best for your business needs.
Design Assets
If you want killer visuals, you’ve got to have the right design assets in reach.
Whether you’re working on your website, marketing collateral, or educational material, each of the following design asset platforms offers you what you need to improve your visuals and bring your vision to life.
For the full list of Jacob Cass’s top Design Assets, Themes, and Fonts, click here to visit JUST Creative’s top tools and resources website.
Envato Elements
Envato Elements is a comprehensive subscription service that offers unlimited access and downloads to a huge library of over 50 million design assets.
Whether you need CMS templates, HTML templates, fonts, InDesign files, stock photos, mockups, or anything else, Envato Elements is your essential resource for high-quality assets to bring your creative projects to life.
MyFonts
A personal go-to for Jacob Cass, MyFonts is the “largest font marketplace in the world” and an excellent source for designers and marketers in need of the perfect font to complement their creative assets.
From class fonts to the latest trends, MyFonts caters to all of your typographic needs.
ThemeForest
ThemeForest offers a huge selection of website templates and themes for a variety of web platforms, including WordPress, HTML, email, Joomla, and Magento.
It’s the perfect source for web designers, developers, and marketers looking for high-quality and ready-to-use web designs to speed up their project workflows.
RetroSupply
Need a nostalgic effect on your next creative asset?
RetroSupply specializes in providing high-quality retro and vintage effects for Adobe Photoshop and Illustrator. If you need to add some vintage flair to your design, RetroSupply offers you the tools and assets to get it done.
YellowImages
If you need 3D mockups, YellowImages is the place to go.
Ideal for presenting designs in a realistic setting, YellowImages offers a wide range of mockups that are perfect for boosting presentations, marketing material, or any project that could be made better with some high-quality and lifelike mockups.
Books to Learn Brand Strategy
Do you learn better by picking up a good book?
The following books are must-reads for anyone looking to heighten their understanding of brand strategy and boost their marketing game.
For the full list of Jacob Cass’s picks for Brand Strategy Books, click that link to visit JUST Creative’s website.
The Brand Gap
Highly recommended by Jacob Cass, The Brand Gap, offers a unique approach to understanding and bridging the gap between business strategy and design.
Author Marty Neumeier presents a clear guide to bending strategy with creativity so you can build a brand that stands out in a crowded market.
Branding: In 5 and a Half Steps
Ready to break down the complicated process of branding into more manageable steps?
Branding: In 5 and a Half Steps can help you do it. Michael Johnson offers this practical guide that covers everything from research and strategy to design and implementation to make strong branding accessible for businesses of every size.
Building a StoryBrand
Author Donald Miller introduces a seven-part framework to help brands “clarify their message so customers will listen.”
Building a StoryBrand is an essential read for anyone wanting to improve their marketing and boost engagement and conversions by making their customer the hero of the story.
Start with Why: How Great Leaders Inspire Everyone to Take Action
In Start with Why, Simon Sinek explores how leaders and companies that start with “Why”— their purpose, cause, or belief — are able to inspire more action and achieve lasting success.
An insightful read for those who want to understand the power of purpose in branding and how it can resonate with your customers.
Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind is the “first book to deal with the problems of communicating to a skeptical, media-blitzed public.”
Co-authored by Al Ries and Jack Trout, this book describes an approach to creating a “position” in your prospective customer’s mind as a way to differentiate your brand or products and leave a lasting impression on your audience.
Software & Services
For modern marketers, the right software and services are key.
Whether you’re creating the visuals for marketing materials, looking for a platform to store large files, or a source to print your publications, the following tools are here to streamline your workflow and make your job easier.
For the full list of Jacob Cass’s Software & Service picks, click that link to visit JUST Creative’s website.
Adobe Creative Cloud
If you’re looking for design software to bring your creative visions to life, you can’t do better than the Adobe Creative Cloud Suite.
With indispensable tools like Photoshop, Premiere Pro, Illustrator, InDesign, and more, your marketing team will be equipped to create high-quality, professional-looking marketing materials.
Purchase each software separately or subscribe to the entire suite for $59.99 a month!
Dropbox
Marketing can often involve huge files with extensive storage needs, making Dropbox an excellent file storage solution.
Its user-friendly platform allows for easy cloud storage, allowing your team members and clients easy access and making sharing and collaboration easier than ever!
Plans start at as low as $9.99 a month.
WebFlow
WebFlow makes it easy to design, build, and launch visually appealing and responsive websites, no coding needed!
Customize your website with WebFlow’s visual editor and have the peace of mind to know that your websites load quickly and keep your data safe!
Webflow pricing ranges from a free starter plan to a $39/ month business plan!
LegalZoom
LegalZoom provides marketers and small business owners with accessible legal services, including trademark registration to protect your brand identity.
Easily secure your brand name, logo, slogan, and any other part of your brand identity to keep it safe from infringement and misuse!
Termly.io
Legal compliance can be somewhat of a headache for marketers.
Luckily, Termly offers a solution to make the legal side of your business much more manageable. From legal documents for privacy to policies and terms of service to cookie consent notices for your website, Termly can help you stay on the right side of the rules.
Check out Termly’s pricing here.
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