It’s a competitive world out there for real estate agents and companies.
And to stand out, it takes the right kind of marketing tactics and an ability to differentiate your real estate brand and your listings.
Luckily, social media gives you the perfect platform to do this, providing you a direct line of communication with your audience to showcase your listings, answer questions, and position your brand as the industry expert you are.
Managing a successful social media presence, however, can be a bit challenging, especially for smaller firms without a dedicated social media manager. But fear not, real estate agents. The right tools can help you get the job done, save you valuable time, and get you better results.
And if you’re wondering what those particular tools are, then you’re in luck! Today’s blog is a rundown of the best tools for real estate social media marketing success, designed to help you boost your online presence, engage with your audience, and sell more properties!
The Role of Social Media Marketing for Real Estate Agent
So, why is social media marketing such a crucial role for real estate agents and firms today?
Many reasons actually! Here are just a few:
- Increased Visibility and Reach — Social media platforms like Facebook, Instagram, and LinkedIn have huge user bases, allowing real estate agents to reach a larger and more diverse audience. By sharing listings, market updates, and engaging content on the socials, agents can increase their visibility and attract more potential buyers and sellers.
- Building Brand Awareness — Consistent posting and engagement on social media helps to build and reinforce both professional and personal brands. Sharing testimonials, success stories, and behind-the-scenes content can also add a human touch and make brands more relatable and trustworthy.
- Showcasing Listings — Social media is a great platform for showcasing property listings with posts featuring high-quality photos, videos, virtual tours, and detailed descriptions. Instagram and Facebook are particularly effective for posting visually appealing content to attract potential buyers.
- Engaging with the Community — Social media allows real estate agents to engage directly with their local community by participating in discussions, sharing local news, and supporting local businesses and events.
- Generating Leads — Social media platforms offer plenty of advertising options that can target specific demographics and geographic areas, helping agents collect contact info like email addresses and phone numbers, and generate qualified leads.
- Providing Valuable Content — Sharing market trends, home-buying tips, investment advice, and other educational content helps to establish agents as an authority in their field. Valuable content also attracts followers, helps you rank higher with search engines, encourages shares, and builds trust and credibility.
- Building Relationships — Regular interaction and posting on social media helps real estate agents build and maintain relationships with clients and other followers. Responding to comments, messages, and reviews also demonstrates that the agent values their audience.
- Real-Time Updates and Announcements — Real estate agents can use social media to share real-time updates about open houses, new listings, price reductions, and market changes. Timely updates like these keep an audience informed and increase the likelihood of quick responses and actions.
- Analyzing Performance — Social media platforms provide analytics and insights that help agents better measure the effectiveness of their posts, ads, and overall strategy. Understanding what works and what doesn’t allows agents to refine their strategy as they go for better results.
The Best Real Estate Social Media Marketing Tools to Try in 2024
Ready to start adding social media to your residential or commercial real estate marketing efforts?
Below are the best tools you can use, categorized by their specific uses for your convenience. Check out the features they have to offer and choose the ones that work best for you, your budget, and your goals!
Real Estate-Specific Social Media Marketing Tools
There are plenty of tools out there, but we’ll start first with the real estate-specific ones.
These tools are designed with real estate agents in mind, to help meet your unique needs and give you features to help connect with clients, manage your listings, and boost your marketing efforts.
1. PropertySimple
PropertySimple is an AI marketing tool that uses the power of AI and ChatGPT-4 to automate ads, marketing, and text and email follow up on social media platforms like TikTok, Instagram, Facebook, LinkedIn, and X.
Pricing: Pricing starts at $99/month. Learn more about PropertySimple here!
2. Homesnap
Homesnap is a real estate national search portal for both real estate agents and buyers, featuring up-to-date market information on listings. Homesnap Pro users can quickly and easily share their property listings directly from the app to any of their social media accounts as well as automate ads, customize content, and connect with clients.
Pricing: Fees are only changed when Homesnap is notified of a qualifying event from your listing service. Learn more about Homesnap here.
3. TourFactory
Need an engaging virtual walkthrough, video, or photo slideshow?
TourFactory makes it easy to create immersive content, which can be easily shared on social media platforms like Facebook, LinkedIn, X, and Instagram. It also provides tools for lead capture and customization, making it a very useful tool in your social media marketing arsenal!
Pricing: Membership starts at $49.99/month. Learn more about TourFactory here!
4. AgentFire
If you’re looking for a comprehensive solution to your real estate marketing efforts, then AgentFire could be the digital marketing solution you’re looking for.
It offers plenty of features to boost your online presence, as well as a suite of tools to manage your social media, create engaging content, run targeted ad campaigns, track performance and more.
Pricing: Contact AgentFire for a quote for services. Click that link to learn more!
Social Media Management Tools
Trying to manage each of your social media accounts manually is a time-consuming and tedious endeavor!
So, lighten your load with the following social media management tools, designed to help you create, schedule, and analyze your social media posts, as well as engage with your audience in one centralized location.
Below are our favorite social media management tools. Take a look at their features and how they can help you boost your online presence and get your properties the visibility that helps them sell!
1. Agorapulse
Agorapulse is a very versatile social media management platform designed to streamline your social media marketing and boost your efforts.
With features like scheduling and publishing posts, social listening, analytics, and an all-in-one inbox for managing your social media interactions, Agorapulse makes it easy for real estate agents to organize their online presence, share property listings, engage with clients, and improve their social media strategy.
Pricing: Agorapulse starts at $49/month with a free trial included. If you have more than 10 social profiles to manage or need more features, check out Agorapulse’s pricing plans to find something that works for you!
2. Hootsuite
Hootsuite is a comprehensive social media management platform that lets users manage multiple social media accounts from one convenient dashboard.
With features for scheduling posts, monitoring performance and analytics, and collaborating with other team members, real estate agents can use Hootsuite to manage property listings, keep up with their online presence, and engage with clients to help you sell more properties!
Pricing: Pricing starts at $99/month!
3. Buffer
Buffer is a user-friendly social media management tool that can help you schedule, publish, and analyze your social media posts across multiple platforms.
Its features include scheduling posts on different platforms, analyzing performance metrics, an easy-to-use visual calendar for planning content, and options for team collaboration. Use Buffer to keep your online presence active, share your listings and local market updates, and assess your social media marketing strategies for the most impact!
Pricing: You can get started with Buffer for free! If you want more features, however, you can check out Buffer’s other pricing plans (starting at just $5/month) to see what works best for you.
4. Sprout Social
Sprout Social is a powerful social media management platform that can offer you a suite of tools for managing and optimizing your social media presence.
Featuring scheduling capabilities, detailed analytics, social listening tools, and collaboration options, Sprout Social can help you take care of multiple social media channels, monitor your engagement, and engage with potential clients to drive sales!
It also offers comprehensive analytics and reporting features to give you insight into your performance and give you the data you need to fine-tune your campaign as you go.
Pricing: Pricing starts at $199/month with a free trial. Check out Sprout Social’s pricing plans to see what works best for your budget and your needs.
5. SocialBee
If efficiency is your thing, then SocialBee is an AI-powered social media management tool designed to help you create and schedule your posts and easily analyze your social media content across multiple social media channels.
With features for content categorization, scheduling, recycling, along with performance analytics and team collaboration options, SocialBee is great for real estate agents looking to maintain a flow of posts about property listings, market updates, client testimonials and more.
Pricing: Pricing for SocialBee starts at $24/month. Learn more about SocialBee here!
Tools for Content Creation
You can’t have a strong social media presence without quality content. The problem is that creating quality content takes creativity, technical know-how, and, most importantly, time.
Which is why the following tools on our list can be such an important tool in your arsenal. Use any of the following to help you create, edit, and enhance any type of digital content to keep your posts fresh and your audience engaged!
1. Canva
Canva is an extremely popular and easy-to-use graphic design tool that provides you with a huge range of templates, design elements, and editing tools that make it possible for users of all skill levels to create the visuals they need.
Use it to create appealing graphics for property listings, social media posts, or even high-quality marketing material like flyers and brochures.
Pricing: Canva is totally free for basic features! If you need more premium content, their Pro plan starts at $120/year. Check out Canva’s pricing page to find what works for you!
2. Adobe Express
From the mega-popular Adobe Creative Suite, Adobe Express is a content creation tool that provides users with an easy way to create stunning graphics, web pages, and video stories.
Real estate agents will find Adobe Express particularly useful for creating eye-catching social media graphics, professional video tours, and visually pleasing web pages that showcase all of your great properties.
Pricing: Adobe Express is free to use for basic editing tools and limited access. If you need more than that, the Premium plan starts at $9.99/month.
3. ChatGPT
Part of being successful in the real estate industry is keeping up with your online presence, including email replies, social media posts, message queries, and more.
And if you have a hard time coming up with the right words, then ChatGPT might be the AI writing assistant you’re looking for. Whether you need social media captions, glowing product descriptions, or to reply to messages, ChatGPT can generate whatever text you need with just a simple text prompt.
Pricing: ChatGPT-3 is free to use; all you need is to create an OpenAI account. But to access the more powerful and up-to-date GPT-4 or 4o model and the extra features they come with, you’ll need to sign up for the $20/month plan.
4. Visme
Visme by Easy Web Content is a very useful AI-powered content creation tool that enables users to design content like presentations, infographics, reports, and graphics for social media.
Use Visme for things like creating visuals for property listings, developing interactive presentations for client meetings, or visualizing exciting market data with eye-catching and attention-keeping charts and graphs. It’s interactive content even comes with features like animations and clickable elements to delight your audience and boost engagement.
Pricing: Visme is free to use with their Basic Plan. If you need more features, plans start at $12.25/month! Check out Visme’s pricing page for more info!
CRM Tools
Building and maintaining strong client relationships is vital in real estate.
The following CRM (customer relationship management) tools listed below are designed to help you interact and manage interactions with clients, streamline your process, and close more deals. Check out their features and see what works best for you and your workflow.
1. HubSpot
HubSpot CRM is a user-friendly, scalable platform chock-full of features and tools for managing all of your customer relationships, marketing, social media, and sales, in one place.
Real estate professionals and firms can use HubSpot CRM to organize, track, and nurture leads and customers, as well as manage contacts, visualize sales pipelines, create and send personalized email campaigns, and measure performance. Everything you need to get your job done efficiently and sell more houses!
Pricing: The Marketing Hub Starter plan starts at $45/month. If you need more than that, check out HubSpot’s pricing page to get started!
2. Zoho CRM
Zoho CRM is another user-friendly CRM platform that offers users a wide range of features for things like sales automation, social media, marketing, and customer support.
For real estate agents, Zoho is particularly useful for lead generation, managing leads and contacts, automating sales tasks, managing marketing campaigns, and accessing customizable reports.
It also comes in a handy app for CRM management on the go, perfect for those days when you’re showing houses from sunup to sundown!
Pricing: The Standard plan starts at $14/month with free trial. If you need more features, they have three additional plans to meet your needs. Check out Zoho’s pricing page to find what works best for you.
3. Salesforce
Salesforce is a widely used cloud-based CRM platform that provides you with everything you need to manage your customer relationships, sales, marketing, and customer service tasks.
Known for its extensive features and customization options, Salesforce can help real estate agents track and manage leads, keep track of client interactions, automate marketing campaigns, organize tasks, and access detailed sales reports.
Pricing: Contact Salesforce to get a quote for the CRM services you need.
Analytics and Reporting Tools
It’s hard to gauge how well your social media marketing efforts are if you don’t have the right tools to do it!
The reporting and analytics tools listed below are tools to provide valuable insights into your efforts to help you understand your target audience’s behavior, what elements of your campaign are working, and to use that information to make data-driven decisions for your business.
Check them out and see which one works best for you and your reporting needs!
1. Google Analytics
While Google Analytics is primarily used to track your web analytics, it does offer several features that can help users track and analyze the effectiveness of your social media marketing efforts.
With features for tracking social media traffic, measuring engagement, and tracking campaigns, insights, and conversions, Google Analytics gives you exactly what you need to optimize your social media efforts!
Pricing: Totally free! If you’re a large real estate firm looking for enterprise level features, however, you can sign up for Google 360. Click that link to visit their website and schedule a meeting with their sales team.
2. LinkedIn Analytics
If the majority of your social media activity is on LinkedIn, then you’ll be happy to know that LinkedIn provides users with plenty of analytics and tracking features to give you insight into the performance of your posts, pages, and ads.
Count on LinkedIn Analytics to help you track important metrics, like engagement, demographics, and post reach, to help you better refine your content for a professional audience.
Pricing: Free for LinkedIn users, with additional features available once you sign up for LinkedIn Premium ($29.99/month).
3. Meta Business Suite
Formerly Facebook Analytics, Meta Business Suite provides users with comprehensive insights into your Facebook and Instagram accounts, tracking metrics like post engagement, audience demographics, ad performance, and conversion rates.
Meta Business Suite makes it easy for real estate agents to monitor their campaigns, pinpoint the most effective content, and optimize their ads for better reach!
Pricing: Free to use, with additional advertising tools available for purchase. Check out Meta Business Suite’s site to learn more.
The Very Best Tool for Your Real Estate Social Media Success
Of course, even the very best and most advanced tools won’t get you anywhere if you don’t have the right experts to use them or the creative team to make the professional-level graphics and snappy captions and product descriptions you’ll need to really engage an audience.
So, if your real estate brand would love to boost its social media marketing efforts … only you lack the resources to get it done, we have a suggestion for you:
Partner up with Designity.
Putting Designity in your corner automatically connects you with the best of the best in social media experts, digital marketing strategies, graphic designers, copywriters, video production experts, and more — everyone you need to create the eye-catching assets and compelling copy that can take your marketing to the next level.
And, best of all, each Designity account is led by a dedicated Creative Director, a marketing, social media, and design expert, ready to manage your team, and transform all of your real estate marketing ideas into winning campaigns that demand attention, sell properties, and get you the results and long-term success you’re looking for.
We invite you to take a peek at our real estate marketing page and portfolio and see how Designity’s innovative Creative as a Service platform has been the ideal solution for real estate brands just like yours.
If you like what you see, then don’t forget to book your demo call. We’ll get you started with your two-week, no-obligation trial to test-drive Designity’s services and see for yourself why Designity is the only creative marketing partner your brand will ever need.
Is your real estate brand ready for social media marketing success?
