In a competitive market, you better believe every element of your product is on display!
Which means that every element of your product should be strategically designed to grab consumer attention and drive sales, no matter if it’s sitting on a shelf or being advertised online.
So, how is your product’s labeling design helping you get the job done?
It’s more than a piece of paper with your brand’s name on it, after all, it’s a hugely powerful tool for communicating your brand identity, grabbing attention, and enticing your customers to add your product to their physical or digital carts!
So, if you aren’t using a professional label creation service for this all-important aspect of your packaging design, then we think it’s time you did! Today’s blog is taking you through 10 reasons your brand needs professional label creation services now, not later!
Let’s get started!
What are Professional Label Creation Services?
Pro label creation services fall under the umbrella of product packaging design, a service offered by many design agencies, freelancers, and creative agencies.
These services usually encompass a wide range of specialized offerings designed to help businesses design and create high-quality and effective product labels for packaging needs. Agencies that offer these services usually employ professional packaging designers and labeling design experts who have extensive knowledge in fields like graphic design, printing, industry regulations, and more, making it much more likely that every aspect of the labels created by them will be high-quality, look great, match your brand identity, and meet industry standards.
The Label Creation Process
Here is a quick rundown of how your custom label goes from conception to ready for a trip to the printers’:
- Initial Consultation and Briefing — The process usually starts with an in-depth consultation where a client’s needs, preferences, products, and goals are discussed. Then, a detailed project brief is created, which outlines any design requirements, the target audience, regulations to consider, and any specific requests.
- Research and Concept Development — Then a good label design provider will do their research to understand market trends, competitor labels, and consumer preferences before design concepts are developed based on the research findings and client brief.
- Design and Prototyping — Professional designers then use online design tools and other resources to create detailed label designs, incorporating everything from brand elements to specified imagery and typography.
- Feedback and Revisions — Clients review the prototypes and provide feedback. Necessary revisions are made to the design based on client feedback to make sure the client gets their perfect label.
- Regulatory Compliance Check — The design is checked against relevant industry standards and regulations to make sure it and the information on it are in compliance. Any required legal approvals or certifications are obtained at this point.
- Finalization and Proofing — The final design is prepared, incorporating all feedback and revisions. The design then undergoes thorough proofing to catch any errors and make sure everything is accurate.
- Printing and Production — Appropriate materials are chosen based on durability and other considerations. The labels are then either printed at the agency or handed off to the client’s printer of choice.
- Quality Assurance — The printed labels are inspected for quality and consistency. Final approval is obtained from the client before mass production.
- Delivery and Implementation — The finished labels are packaged and delivered to the client.
What Pro Label Creation Services Can Do for Your Brand
And, when done correctly, your labels can do so much more than just decorate your products.
Here are 10 things that good label design can bring to your brand and why you absolutely should leave it to the professionals to get it done!
1. Boost Brand Identity
A pro label designer will make sure that, no matter what size or shape your various products are, their labels will be consistent and true to your brand.
Consistent branding is extremely important because it guarantees that your brand’s colors, fonts, and logo are used uniformly across all of your products. This consistency reinforces brand recognition and trust so that when your customers see your products on the shelves, they immediately think of them as part of your brand family!
A well-designed label can also tell your brand’s story and convey your values to better connect with your customers through thoughtful imagery, text, and design, something that can influence a purchasing decision and net you a sale!
2. Provide Easy Differentiation
Going off of the previous entry, having your labels accurately and consistently reflect your brand will help them stand out in a crowded marketplace.
Professional label design will not only ensure that your products look amazing on the shelves, but by using unique design elements, custom typography, striking color schemes, and innovative packaging solutions, their efforts will guarantee that no one will be mistaking your products for any other brand but yours.
3. Increase the Product’s Appeal
Humans naturally gravitate toward what’s visually appealing, whether it’s flowers, scenery, or products like vehicles, water bottles, or whatever else you’re trying to sell.
Take advantage of that and let a professional designer boost your products’ appeal with eye-catching design that makes your products stand out on the shelves. A pro packaging and label designer will know what it takes to emphasize your product’s features and benefits and help them create that all-important positive first impression that boosts your sales.
4. Keep Things Compliant
Pro packaging designers are also well-versed in industry-specific rules and regulations.
This know-how and industry experience will make sure that your product’s package design complies with any local, national, or international labeling laws to avoid any legal issues, recalls, or fines. Depending on your industry and product, professionals can also guarantee that all necessary information is included on your label.
5. Build Consumer Trust
To most customers, high-quality packaging and labels mean a high-quality product.
And high-quality products do what they’re intended to do, leave your customers satisfied, and encourage repeat purchases.
A professional label designer will know exactly what to include in your label to build trust with your buyers, including ingredients for food products, usage instructions, or certifications that demonstrate its quality.
6. Provide the Right Info
Many products contain important ingredients or usage instructions that your potential customers want to see before they commit to making a purchase.
A professionally designed label will contain all of the necessary information, strategically located, logically structured, and written in a font that is easy to read and understand.
7. Boost Marketing Efforts
Labels not only make your products look great and stand out on the shelves, but they can be used to highlight special offers, seasonal discounts, new features, and anything else you can use to promote your products and enhance your marketing efforts.
Professional label designers can help you incorporate promotional elements into your label design, like “Limited Time Discount” or “New and Improved” to attract immediate attention and get your customers interested in buying.
A professionally designed label can also help you cross-sell by including important info about related products or other items offered by your brand to help you raise awareness, boost sales, and give your customers a positive experience with your brand.
8. Make Inventory Management Easier
Your labels should also contain important internal information on them as well, in an accessible location, to make your brand’s inventory management easier to track.
A pro label designer will know where to put elements like barcodes and QR codes to make it easier for your team to scan and track inventory efficiently. Having the right placement for these tracking elements will also keep them accessible during the storage, shipping, and retail phases as well to minimize errors, speed up the process, and help your company optimize its operations!
9. Give Customers What They Want
A pro label creation service will also help you to better connect with your customers by offering customizable options that meet their individual preferences and interests!
For example, if your brand wants to offer limited-edition labels for special promotions, seasonal themes, or an influencer or celebrity who might be endorsing your products, a label design can make it happen. This not only makes your products more attractive on the shelves but also creates buzz among your customers.
Pro label designers can also include fun interactive elements like QR codes or AR features to give your customers instant access to additional content or interactive games! Whatever features you want to include in your label design, your pro label creation service provider can help you give your customers labels that build up hype and encourage loyalty to your brand!
10. Save Time and Resources
And that brings us to one of the biggest draws for partnering with a professional packaging and label creation service.
By outsourcing your label design needs, you can streamline the design and production process, avoid costly mistakes by getting it right the first time, and free up your team to focus on other more strategic activities. You do your job and let your dedicated label creation team handle your packaging needs.
All of this saves your company valuable time and money, increases productivity, and drives success!
<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>
The Only Label Creation Services Your Brand Will Ever Need
So, if you’ve been convinced that a professional label creation service is exactly what your products need to shine on the shelves, then we’re here for it!
Right here for it, in fact.
Because if reading the above article has you wondering where you can find the right packaging and label creation services for your brand, then we have good news for you: you already have!
Designity is an innovative Creative as a Service platform with a creative community made up of the top 3% of all of the talented designers and packaging experts that apply each year. This rigorous selection process guarantees that when you partner with Designity, you’ll only have the best of the best in graphic designers, package designers, copywriters, and more working on your packaging and label projects.
And with your team led by a Creative Director, a marketing and packaging design expert, to source and manage your creative team, quality check your designs, and make sure that all of your deliverables are ready for print when you need them ready, you can get the labels you need without the stress.
Go ahead and check out our packaging and label services page and portfolio to see how Designity has been able to create any size labels to elevate the packaging design of a wide range of products from brands just like yours.
If our style vibes with yours (and we think it just might) then don’t waste another minute! Book your demo call so you can get started with your two-week, no-obligation trial to test-drive our packaging design services and see for yourself why Designity is the only design partner your brand will ever need.
Are you ready to boost your label design?
