A Beginner's Guide to Digital Advertising Services

The past 20 years have brought about a great deal of change in the advertising world.

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The Internet is more than just a place to send emails and look at cat memes; it’s where the whole world is shopping, learning new things, and connecting with others.

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And if your business isn’t taking advantage of the Internet's full potential, then you’re leaving some serious opportunities on the table! 

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These days, digital advertising services are the key to realizing your brand’s potential and reaching your audience. But what exactly are they and how can they really help your business stand out in a crowded market?

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If you’re a beginner, it can seem overwhelming to get started. But don’t worry, we’ve got you covered! Today’s blog is breaking down the basics of digital advertising services, showing you why they’re so essential to your success, and helping you understand how they can work for your business, no matter what size it is!

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Let’s get started!

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What are Digital Advertising Services?

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Digital advertising refers to the strategies, tools, and techniques that businesses use to promote their products and services on digital platforms, like email, social media, and the Internet. These services are designed to reach and engage specific online audiences through targeted campaigns.

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A digital advertising service is a professional solution that is offered by specialized agencies and other teams to help businesses create, manage, and optimize their online advertising campaigns.

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Their services go beyond just running ads for you too. They involve strategic planning, audience research, creative design, and data analytics to make sure that all of your campaigns are making an impact and boosting your ROI.

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Why Digital Advertising Services are Crucial to Your Success

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So, what makes these services so crucial to your business success?

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For one, a digital advertising service handles your online campaigns so that you don’t have to, allowing businesses to focus on their own duties and operations.

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That alone is a huge draw! But there are many more reasons why brands turn to digital advertising services. Here are just a few:

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• Reach the Right People — Advanced tools can help you ensure that your ads are seen by the right audience based on factors like age, interests, location, and more.
• Get More for Your Money — Every dollar spent is tracked and optimized to get the best results and make the best use of your budget.

• Stay Ahead of Competitors — Tailored campaigns help your brand stand out and keep up with others in your industry.
• Keep Up with Trends — Digital advertising experts use the latest tools and strategies to make sure your ads are fresh, eye-catching, and effective.
• See Clear Results — A reputable service provider will provide you with easy-to-understand data like clicks, sales, and engagement to show how well your ads are working and where to improve.
• Save Time — Let the experts handle your ads while you focus on where your business needs you most! 

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The 5 Key Components of Digital Advertising Services

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Here is a list of the biggest services that a digital advertising agency can provide.

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Take a peek and see which would work best for you, your goals, and your business!

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1. Search Engine Advertising

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Search engine advertising (or pay-per-click (PPC) advertising) is an approach that helps your business appear at the top of search results when potential customers are actively searching for what your business has to offer.

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Services like Google Ads let you target specific keywords that your audience is using in their search queries to make sure that your business is seen by the right people at the right time. It’s a very cost-effective and efficient way to drive traffic to your website and start converting curious clicks into loyal customers!

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2. Social Media Advertising

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These days, you can pretty much guarantee a huge percentage (if not all) of your audience spends time on social media.

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That's why social media platforms like Facebook, Instagram, LinkedIn, and TikTok are such powerful tools for connecting with your audience and reaching new potential customers!

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Social media advertising uses highly targeted campaigns to reach users based on things like their interests, behaviors, and demographics, focusing on eye-catching posts and ads to boost your brand awareness and drive engagement!

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3. Display Advertising

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Display advertising refers to any type of banner ad, pop-up (done correctly!), and other visual elements that appear on the websites your audiences visit.

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These display ads help to increase brand visibility and can easily be customized to match your branding visuals. They’re a great way to draw attention, build brand recognition, and keep your brand top of mind, even if your potential customer isn’t ready to buy just yet!

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4. Video Advertising

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Video is one of the most engaging and effective ways to tell your brand’s story and grab your audience’s attention.

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And video ads accomplish the same thing for you! Using platforms like YouTube, TikTok, Facebook, or Instagram Reels for video marketing gives you the opportunity to showcase your products and services in a way that your audience will remember and share with their friends!

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Whether it’s a short ad or a longer explainer-type video, video advertising helps you connect with your audience and keep their attention, even in the busiest of feeds!

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5. Retargeting Ads

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Once a potential customer has interacted with your products or services online but not converted, a smart brand is one that keeps itself top of mind.

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Retargeting ads can help nudge potential customers toward making a purchase by reminding them of your products or services at just the right time!

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Benefits of Partnering with a Digital Advertising Service

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When you have professionals managing these 5 key components of your digital advertising strategy, you open yourself up to a whole new world of benefits!

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Here are a few ways how partnering with a digital advertising service can transform your marketing efforts:

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• Access to Industry Experts — With a team of skilled professionals, you’ll benefit from their deep understanding of advertising platforms, tools, and the latest trends. They stay on top of ever-changing algorithms to keep your campaigns running smoothly and effectively.
• Strategies Built Just for Your Business — Cookie-cutter plans might work to some extent but, to get real results, you need personalized strategies. Digital advertising services create strategies that are tailored to your unique goals, audience, and industry, ensuring your campaigns resonate and drive results.
• Flexibility to Grow with You — Whether you need help with one campaign or ongoing support, these services scale to fit your needs, giving you the freedom to adjust as your business evolves.
• Save Time and Focus on What Matters — Running ad campaigns can be complicated and time-consuming. By outsourcing, your team can focus on core tasks while the experts handle the heavy lifting.
• Make Every Dollar Count — Professionals know how to get the best deals on ad space, use advanced tools, and optimize campaigns to ensure you get a bigger return on your investment than you might on your own.
• Smarter Decisions Backed by Data — With advanced analytics and tracking, digital advertising services continuously monitor your campaign’s performance, making adjustments to keep things on track and maximize results.
• Top-Notch Creativity and Execution — From eye-catching visuals to persuasive ad copy, these services provide high-quality creative materials that help your ads stand out.
• Fewer Mistakes, Better Results — Experts know how to avoid the most common pitfalls, like poor targeting or budgeting miscalculations, which can save you from costly mistakes and missed opportunities.

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How to Choose the Right Partner for You

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If you’re ready to start your search for the perfect digital advertising services for your business, then that’s great!

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Leaving your digital advertising strategies to the experts is a surefire way to make the most of your ad spend and get the results you want! But with so many options out there, it’s good to know what you’re looking for before you start.

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Here is a handy checklist of steps you can take to narrow down your search and find the best partner for you and your brand:

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1. Know Your Goals — Be clear about your goals, like building brand awareness, driving website traffic, generating leads, or increasing sales. Knowing your goals helps you choose a partner that’s the right fit.
2. Look at Their Experience — Check if they have a history of running successful ad campaigns. Look for case studies, reviews, and examples of work with businesses similar to yours.
3. Check Their Services — Make sure they offer the types of ads you need, like search ads, social media ads, or retargeting. A full-service agency can take care of everything for you.
4. Review Their Creative Work — Look at their portfolio to see if they can make eye-catching visuals, write convincing ad copy, and come up with smart campaign ideas that balance creativity and technical know-how.
5. Ask About Their Targeting and Data — Find out how they pinpoint the right audience for your ads and track performance. A focus on data helps make sure your ads deliver results.
6. Check Out Their Communication Style— Pick a partner who is easy to work with, keeps you updated, and listens to your input. Ask about how they report progress and include you in decision-making.
7. Look for Honesty and Transparency— Look for transparency in their pricing, with no hidden fees, and regular updates on how your ad spend is being used. Trust and accountability are key.
8. Look Ahead — You don’t want to have to change partners after a few years, so choose a partner that can scale to your needs as your business grows. Whether you’re running a small campaign or multiple larger, more complex campaigns, they should have the resources to adjust to your changing needs.

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Designity: The Only Digital Advertising Services Your Brand Will Need

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Before you head out to start doing your research on digital advertising partners, why not start your search right here?

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Designity is an innovative Creative as a Service Platform that connects your business with a vetted creative team of professionals in fields like digital marketing, graphic design, copywriting, social media marketing, motion graphics, packaging design, and anything else your brand needs to create tailored digital advertising campaigns to boost your awareness and your ROI.

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Each Designity account provides you with a designated Creative Director — an advertising strategist and design expert — to source and manage your creative team for you, manage your account, and make sure you have whatever assets you need, when you need them, whether it’s digital ads, videos, blogs, web design or anything else you may need.

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And, with Designity’s CaaS platform, you get access to this for a cost-effective, flat subscription pricing plan designed to work with you, with unlimited project requests and revisions included. No retainers, no contracts, no hidden fees.

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Why not check out our digital marketing service page and portfolio to see how Designity’s experts have been able to move the needle for brands just like yours? If you like what you see, go ahead and book your demo call today.

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No matter what plan you choose, we’ll get you started with a no-obligation trial so you can test-drive our 100+ design and advertising services and see firsthand why Designity is the only digital advertising service provider your brand will ever need.

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Are you ready to elevate your digital advertising efforts in 2025?