If you want your brand’s advertising efforts to succeed, then your success hinges on way more than just eye-catching visuals and a catchy slogan or two.
What you really need to stand out is a strategic approach that targets the right audience, at the right time, and on the right platforms.
Easier said than done, we know.
But it’s also much easier done when you have the right advertising experts on your team. That’s where a good advertising strategist comes in.
These pros don’t just throw out campaigns — they create the entire blueprint behind every ad and decide how, when, and where it reaches your target audience in order to get you the best results possible.
So, how exactly do they do that?
We’re glad you asked! Today’s blog is a deep dive into the critical role an advertising strategist plays to show you why they’re a must-have for your success and why, if you don’t already have one, you should definitely find one for your team!
What is an Advertising Strategist?
An advertising strategist is a professional who plans, develops, and then optimizes advertising campaigns to help a brand meet specific goals.
Unlike creative roles that focus more on the visuals or the messaging of a campaign, an advertising strategist handles the why, when, where, and how.
To do this, they analyze market trends, understand target audiences, choose the more effective platforms, and allocate their budget to maximize the impact a campaign has and make sure it’s reaching the right people at the right time, whether it’s on social media, PPC ads, search engines, or traditional media.
The Core Duties of an Advertising Strategies
And to help brands achieve these goals, advertising strategists take on a wide range of responsibilities behind the scenes to help bring each marketing campaign to life!
Here are the core duties of a good advertising strategist:
1. Conducting Market Research
The first step to any successful campaign is to get a feel for the landscape you’ll be operating in.
Before they do anything else, a good advertising strategist will dive deep into market research, analyzing everything from competitor campaigns to audience demographics and industry trends.
Gathering this data will help them to identify which messages will resonate most and help them find any opportunities to stand out. Doing the necessary legwork will help an advertising strategist to create a campaign with a much higher chance of hitting its mark!
2. Developing Campaign Strategies
Armed with valuable research, a good advertising strategist will then move into the planning stage.
And that’s where the real magic begins.
In this stage, they’ll outline the goals of your campaigns, define any key messages that need to be gotten across, and decide on the campaign’s overall approach.
Whether it’s creating awareness, boosting engagement, or increasing conversions, a skilled strategist will know how to create a roadmap that makes sure every ad in your campaign is aligned with your brand vision, designed to grab your audience’s attention, and deliver measurable results.
3. Choosing the Right Advertising Platforms
Every audience has a go-to platform, whether it’s Instagram, YouTube, LinkedIn, or even traditional print media.
And a savvy advertising strategist knows exactly where to find them!
By doing their research into your audience, they can select the most effective channels — whether it’s social media, PPC ads, search engines, email marketing, or print —and make sure that each ad is reaching the right audience in the right place.
This strategic targeting will naturally boost your visibility and help drive engagement where it matters most!
4. Collaborating with Creative Teams
While an advertising strategist might not exactly be the face of your company, they’re still very much a key player behind the scenes.
They work closely with many different departments within your organization — designers, copywriters, creative directors, and more — to make sure that every element of the campaign is aligned with its goals.
This close collaboration makes sure that the creative teams are kept up to date and keeps the visuals, messages, and tone of any content right on target!
5. Setting and Managing Budgets
Strategy + Finance = Budget Allocation.
And advertising strategists are the masterminds of making sure every dollar counts.
These experts take your campaign budget and allocate funds to the best-fit channels to help you get the most bang for your marketing buck. They constantly monitor ad spend and other costs as well and adjust spending based on how well each channel is doing.
This careful attention to detail makes sure that an organization’s resources are optimized, and every dollar is working toward maximizing your campaign’s impact.
6. Tracking and Analyzing Marketing Campaigns
Once a campaign passes the development stages and goes live, an advertising strategist’s job isn’t over.
They make sure to use tools like Google Analytics, HubSpot, Sprout Social, and more to measure crucial KPIs like impressions, engagement, and conversions. By keeping an eye on your metrics, they can easily spot what’s working and what needs some fine-tuning to make sure that your campaigns are always performing at their best.
7. Reporting the Results
Then finally, when the work has been done, it’s time to showcase the results!
Advertising strategists will compile reports that highlight successes and gaps, analyze the data, and outline any areas for improvement during the next campaign.
These expert insights are invaluable for future campaigns and help your brand understand the ROI of your ad spend and refine your strategies for even better outcomes next time!
Why Your Brand Needs an Advertising Strategist
An advertising strategist brings invaluable experience and expert direction to your marketing campaigns but the benefits of having the right fit for your team will go way beyond that!
Here are some other areas where an advertising strategist can make a huge impact on your brand’s success:
- Maximizes Ad Spend — Advertising strategists work hard to make sure every dollar you spend works toward reaching your target audience, minimizing waste and boosting ROI.
- Targets the Right Audience — By analyzing data and trends, a good strategist helps you connect with the most relevant audience segments, which increases the likelihood of engagement and conversions.
- Maintains Brand Consistency — Strategists keep up with your campaigns across platforms and make sure that your brand’s message and tone stay consistent, strengthening your brand recognition and trust.
- Keeps Up with Market Changes — Advertising strategists are pros at responding to real-time data, adjusting campaigns on the fly to stay effective in changing market conditions and keep your brand top-of-mind!
- Provides Measurable Results — Strategists track and analyze campaign metrics to help you see clear results and make data-driven decisions for any future campaigns.
- Brings Strategic Insight — With expertise in audience behavior, ad platforms, and market trends, strategists can guide campaigns to improve your reach and impact.
- Saves Time and Resources — By overseeing your campaigns, advertising strategists free up the rest of your team’s time, allowing you to focus on other core business activities.
How to Hire an Advertising Strategist
Convinced that an advertising strategist is the next new hire your brand needs to make?
We’re with you there! Before you start interviewing though, here are some steps to take to make sure that your organization makes the right hire for your goals, your company culture, and your needs.
- Define Your Goals — Start by getting clear on what you want from an advertising strategist. Are you aiming to build brand awareness, boost conversions, or tap into new markets? Knowing this up front helps you find someone with the right experience.
- Look for Relevant Experience — Look for candidates with a background in your industry or a track record in campaigns similar to yours. It’s a bonus if they’re familiar with your ad platforms of choice, like Google Ads or social media.
- Evaluate Analytical and Creative Skills — A solid strategist blends data with creativity. During interviews, ask questions that gauge their ability to use data insights and come up with original campaign ideas.
- Check Communication and Collaboration — Strong communication is a must for an advertising strategist, since they’ll likely be the go-between for different teams. Look for someone who can explain goals, strategies, and results in a way everyone can understand.
- Review Examples of Past Work — Request case studies or portfolio examples that show their impact. Past successes give insight into their approach and whether they’ll bring the results you’re looking for.
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Designity: The Only Advertising Strategist Your Brand Needs
Alternatively, you can take a good look around.
Because you’re already home, friend. If it’s digital marketing and advertising support that your brand needs, then Designity checks all the boxes.
Each Designity account is led by a designated Creative Director, an advertising and design specialist with 10+ years of experience, to lead your campaigns, source your create teams, and offer you the guidance you need to run a successful advertising campaign on your platform of choice.
And with a creative team made up of the best of the best in fields like graphic design, copywriting, motion graphics, web design, packaging design, print design, video production and more, you’ll have all of the strategy and creative talent you need to deliver the kind of advertising assets that grab attention, reach your audience, and drive success.
Best of all, you can get all of these experts on your team for way less than making an in-house hire or hiring a traditional advertising agency. Designity has three pricing tiers starting at $3,495/month with unlimited project requests and revisions and no expensive retainers required.
If that sounds like a plan, then why not check out our community portfolio to see how Designity’s top-notch creative teams have made a difference for brands just like yours. And when you’re ready, go ahead and book your demo call.
We’ll get you started with your two-week, no-obligation trial so you can test out our 100+ design and marketing services and see why Designity is the advertising strategist you want on your team.
Are you ready to elevate your advertising strategy?
