You don’t have to be in marketing long to know that the right words can make or break your brand’s success!
And to get the right words — the words that inspire and convert, engage and delight — many brands have chosen to opt for the talents of a professional.
Professional copywriting services are a game-changer for businesses looking to refine their messaging, strengthen their brand voice, and connect with their audience in a way that matters.
So, if you’re new to copywriting services and wondering how the process goes, then you’re in luck. Today’s blog is diving into exactly what to expect from a professional copywriting service, how it can benefit your business, and why partnering with the right provider can be the key to marketing success.
Ready to see what a professional can do for you? Let’s get started!
What are Professional Copywriting Services?
Professional copywriting services are services provided by a freelance professional or marketing agency. They involve the creation of high-quality written content by experienced writers for a variety of different marketing, communication, and branding purposes.
The goal of these services is to help businesses effectively convey their message, engage and delight their target audience, and help companies reach specific goals, whether it’s boosting brand awareness, driving sales, or improving customer retention.
Where Do You Hire Copywriters?
Professional copywriting services can be found through a variety of different channels, depending on what your needs are, your budget, and the kind of content you're looking to have written for you.
Here are some of the most common places to find pro copywriters.
- Freelance Platforms — Upwork, Fiverr, and Freelancer allow you to post projects and hire freelance copywriters with varying expertise and rates.
- Creative Agencies — Content marketing and full-service marketing agencies offer more comprehensive content services, including copywriting, graphic design, SEO, and social media management.
- Copywriting Agencies — Specialized or boutique agencies focus solely on copywriting and typically cater to specific industries or types of writing, like B2B content or technical copywriting.
- In-House Teams — Large companies may have the resources to hire on in-house copywriters to create content for their marketing teams.
- Job Boards and Marketplaces — ProBlogger, Indeed, Glassdoor, and LinkedIn are excellent places to find both freelancers and agencies offering copywriting services.
- Networking and Referrals — Professional networks and referrals from colleagues or industry professionals can connect you with copywriters or agencies they know and trust.
- Content Marketplaces — Platforms like Scripted, WriterAccess, and Textbroker link businesses with vetted freelance copywriters categorized by expertise and industry.
- Social Media and Online Communities — LinkedIn, Reddit, Quora, and Facebook have groups dedicated to marketing and content creation and are great for finding and connecting with pro copywriters.
The Professional Copywriting Process
Every pro copywriter is different, but for the vast majority of writers you work with from wherever you’ve secured their services, the process is pretty much the same.
Here is what you can expect when you hire professional copywriting services:
Step 1: Initial Consultation
Once you’ve hired your copywriting agency or your individual copywriter, the first step is usually a consultation, where you’ll get to know the writer you’re working with and decide on things like communication style, the method in which you’ll get your deliverables, and the number of revisions you’ll be able to get for each project.
Then, you’ll spend some time discussing your project goals, your target audience, your brand voice, and any specific requirements you’ll be needing from your copywriter or team.
Be thorough! This is your opportunity to set your expectations, present your timeline, set deadlines, and make sure your copywriter understands your brand’s tone, style, and the formats you use. A good consultation will make sure that you and your writer are on the same page and set the tone for a successful and productive collaboration!
Step 2: Research and Strategy
After your consultation, a good copywriter won’t just sit down and start cranking out content.
Before any writing begins, your copywriter will take some time to research your industry, your competitors, your audience, and your brand. This could include reviewing your existing content, analyzing market trends, or looking at data to get some insight into your target audience’s preferences and pain points.
Be sure to provide your writer or writing services with any information that will help them do this more easily, since the better they understand your brand and your market, the better equipped they’ll be to produce quality content that gets results.
Once your copywriter has done their research, they’ll then develop a content strategy, outlining the topics, content, keywords, and messaging that will best help you reach your goals.
Step 3: Content Creation
With a solid strategy in place, then comes the fun part!
Your copywriter will now start creating content. The content they produce will depend on your brand and your goals, but content commonly requested from writers are things like blog posts, website copy, landing page copy, white papers, video scripts, product descriptions, email sequences, social media posts, and more.
Good copywriting services will usually send you drafts of their content for review once they’ve completed a project so that you can give feedback to make sure the content is meeting you and your brand’s expectations and needs.
Step 4: SEO Optimization
Part of the content creation process for any good writer is to optimize the content for SEO (search engine optimization).
For digital content, SEO optimization is a crucial step. If your content isn’t ranking well, then, no matter how well-written it is, it will be extremely hard for potential customers to find. SEO copywriting techniques ensure that your content ranks well with search engines so that it’s visible to those who are searching for your products or services online.
An experienced writer knows exactly how to balance SEO best practices with quality writing to create content that’s appealing to readers and search engines alike!
Here are some tactics a good writer will use to make sure that your content is ranking well:
- Keyword Research — Using tools like SEMrush or Ahrefs to identify relevant keywords and phrases that your target audience is searching for and work them naturally into the content.
- On-Page Optimization — Making sure elements like title tags, meta descriptions, and header tags are optimized with both primary and secondary keywords to help your content rank.
- Internal Linking — Linking to other pages on your website to improve site structure and help users and search engines navigate your content more effectively.
- Readability and Structure — Writing in a clear, concise manner with correct use of headings, bullet points, and short paragraphs to make the content easy to read and reduce bounce rates.
- Alt Text for Images — Adding descriptive alt text to images to both improve accessibility for your vision-impaired users and to help search engines understand the context of visual content.
- URL Optimization — Creating clean, keyword-rich URLs that are easy for search engines and users to read and understand.
- Engagement and CTAs — Including engaging content and irresistible calls to action to keep readers on the page longer and encourage interaction, which can positively impact search rankings.
Step 5: Measuring Success
Once your content is published, it’s important that you keep up with how it's performing.
While a freelance copywriter may not offer these services, a good copywriting agency definitely will.
A copywriting agency will know how to track crucial KPIs and metrics like page views, engagement rates, conversion rates, and SEO rankings. This will allow them to show you reports on your content and provide some insight into what’s working well for you and what could be improved.
This valuable insight will help you and your writing team refine your strategy and make sure that your content is doing its job in helping you reach your goals.
Step 6: Ongoing Support
Unless you’re working with freelancers, copywriting services don’t end with a single project or two.
A good copywriting agency will offer ongoing support to help you maintain and update your content as needed. This might include creating additional pieces for you, refining existing content based on performance, or adjusting your strategy as your business goals or market changes.
This ongoing support will make sure that your content stays fresh and relevant and, by working with the same agency over time, will help you build a more consistent brand voice that results in more effective content!
Looking for Reliable Copywriting Services You Can Trust?
If your main takeaway from this article was …
- Your brand could definitely use professional copywriting services as a part of your marketing strategies, and …
- You need writers yesterday to start tackling that growing pile of marketing projects on your desk …
… then allow us to make a suggestion.
Why not partner with Designity for the reliable and expert copywriting services your brand needs?
Designity isn’t all about design, after all. Our creative community is made up of the best of the best in fields like copywriting, content writing, SEO, technical copywriting, social media marketing, script writing and more — everything you need to write copy that builds brand loyalty, drives engagement, and helps you meet your goals!
Whether you’re looking for effective copywriting to boost sales, engaging social media posts to boost your brand awareness, or compelling website copy to keep your visitors coming back for more, the writing experts at Designity are ready to provide you with the right words you need to delight your audience and make an impact.
Why not have a peek at our copywriting services page and portfolio to see how Designity’s talented team of wordsmiths has been the answer for brands just like yours? And if our style vibes with yours, then take the next step.
Go ahead and book your demo call so we can get you started with your two-week, no-obligation trial to test-drive our content writing services and see firsthand why Designity is the only content and copywriting partner your brand will ever need.
Are you ready to make your words work for you?
