Running a digital ad campaign might seem like a pretty straightforward assignment —that is, of course, until you find yourself frantically juggling multiple campaigns across multiple platforms, trying to track performance metrics, and crossing your fingers and hoping you see some decent ROI this time.
When you add deadlines into the mix, budgets, and constantly changing algorithms, all of a sudden, it’s not so straightforward anymore!
But here’s the good news, marketers:
The right tools can make all the difference for you. From automating tasks to delivering real-time analytics, there are digital advertising tools and platforms that are designed to help businesses just like yours maximize their results without the stress.
The only challenge, of course, is knowing which tools are worth your time.
Which is what today’s blog is all about. Today, we’re breaking down the best 12 tools to help you streamline your digital advertising efforts. Whether you’re looking to fine-tune your Google Ads or boost engagement on the socials, we’ve got the list you need to take your efforts to the next level!
Let’s dive in!
What to Look for in Digital Advertising Tools
Before we begin, it’s important that you know what you’re looking for in the first place.
You’re going to want tools that offer the right features, the right prices, and the right tools to help you reach your audience effectively.
Here are some key features to look for when you’re choosing the right digital advertising tools for you:
- User-Friendly Interface – Look for platforms with intuitive dashboards and easy navigation. A simple interface saves time and helps you manage campaigns more efficiently.
- Advanced Targeting Options – The ability to target specific demographics, interests, behaviors, and locations is essential for reaching the right audience.
- Real-Time Analytics and Reporting – Comprehensive analytics help you monitor performance, measure ROI, and make data-driven decisions to optimize campaigns.
- Automation and AI Capabilities – Automation features, such as bid adjustments, audience segmentation, and performance optimization, reduce manual tasks and improve efficiency.
- Integration with Major Platforms – Ensure the tool integrates seamlessly with platforms like Google Ads, Meta Ads (Facebook and Instagram), LinkedIn, and more. This ensures a unified workflow and better campaign management.
- Budget Tracking and Cost Control – Budget management features help you stay within spending limits and allocate resources effectively, ensuring maximum ROI.
- Multi-Platform Management – If you run campaigns on multiple channels, choose tools that allow you to manage all your ads from a single platform, saving time and reducing complexity.
- Collaboration and Workflow Features – For teams managing digital advertising services, features like role-based permissions, approval workflows, and shared dashboards are crucial for collaboration.
- Customization and Scalability – Choose tools that can scale with your business and adapt to changing needs, whether you're running small campaigns or large, multi-platform initiatives.
The Best Tools to Manage Your Digital Advertising Services
Now that you know what you’re looking for, let’s get to the good stuff.
We’ve broken down our favorite digital advertising tools into categories for your convenience. Whether you’re running search ads, social media ads, or display ads, the right platform will help you manage your digital advertising efforts like a pro!
Paid Ads Platforms
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When it comes to running paid ads, you need the right platform that offers advanced targeting, easy campaign setup, and the right analytics to help you track your performance.
Below are the best platforms for managing your paid advertising campaigns!
Google Ads Manager
Google Ads Manager is a hugely popular platform that lets your business create, manage, and display ads across Google’s vast network, including search, display, and YouTube.
It’s a must-have these days, and with features like targeting options and real-time analytics, it can be a huge help for reaching potential customers right when they’re actively searching for products and services that you offer.
Pricing: Google Ads operates on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. The cost per click (CPC) will vary based on your industry, keywords, and competition.
Meta Ads Manager
Meta Ads Manager (formerly known as Facebook Ads Manager) is a great way for businesses to create and manage ads across Facebook, Instagram, and the Audience Network — hugely popular social media platforms with billions of users!
Meta Ads offers users detailed targeting based on things like demographics, interests, and behaviors, making it a powerful tool for reaching a specific audience.
Pricing: Meta Ads operates on a CPC or cost-per-impression (CPM) basis. Costs will vary based on your targeting and competition. Be sure to set a budget that lines up with your campaign goals and keep a close eye on your spending to optimize your ad dollar.
LinkedIn Campaign Manager
If your brand needs B2B advertising, LinkedIn Campaign Manager is the go-to platform.
LinkedIn allows you to reach professionals based on factors like industry, job title, company size, and more, making it an ideal platform for businesses looking to connect with key decision-makers and other professionals in specific industries and fields.
Pricing: LinkedIn advertising is a bit more pricey due to its professional audience. Start small and work your way up based on ad performance.
Social Media Advertising Tools
When it comes to digital advertising, social media is the perfect place to connect with and engage your audience in real-time!
With billions of users on platforms like Facebook, Instagram, LinkedIn, and X (Twitter), social media offers a huge opportunity to boost brand awareness and generate serious leads.
Here are three tools to help you manage ads across multiple platforms, streamline your workflow, and take your social media marketing to the next level!
Hootsuite
Hootsuite is a powerful tool designed to simplify your social media advertising across multiple platforms.
It’s got a user-friendly interface, making it easy to create, manage, and optimize your campaigns from a single dashboard, while also keeping track of your metrics in real-time. It also offers automation features to help you save time and reach your target audience much more effectively.
Pricing: Hootsuite offers three plans, starting at $99/month. Check out Hootsuite’s pricing page to find the plan that works best for you!
Sprout Social
Sprout Social is an all-in-one social media management platform that is also a great choice for businesses looking to optimize their social media advertising efforts as well.
It’s got detailed analytics, plenty of scheduling tools, and audience insights to make it easier for your brand to manage both organic and paid social media campaigns and track performance all in one place.
Pricing: Sprout Social has 4 pricing plans starting at $199/month. Each comes with a free trial so you can test-drive and make sure it’s the right platform for you!
AdRoll
AdRoll is a digital marketing platform that specializes in retargeting campaigns to help brands re-engage potential customers who have previously engaged with them online to keep sales from slipping through the cracks!
It allows you to run personalized ads across all of the major social media networks as well as display networks to keep your audience engaged and your brand top of mind!
Pricing: AdRoll offers two plans: a Pay-As-You-Go Plan and an Advanced Plan with custom pricing. Note that you’ll need to opt for the Advanced package to be able to access any social media advertising tools
Analytics and Performance Tracking Tools
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Launching an ad campaign is just the beginning!
To achieve real success, you’ve got to also analyze your performance, track conversions, and tweak your efforts on the fly for better results. Make sure you’re not flying blind by using some of the following tools to give you the data-driven insights you need to make smarter decisions for your brand.
Google Analytics 4 (GA4)
Google Analytics is the latest version of Google’s web analysis platform that is designed to help businesses track important metrics like web traffic, user behavior, and conversions across multiple touchpoints.
It uses event-based tracking, which offers deeper insights into the customer journeys and can help marketers analyze session duration, engagement rate, conversion paths and more.
Pricing: Totally free for most businesses. If you have a large enterprise, however, and need more features, you can always opt for the paid version, Google Analytics 360, which starts around $50,000/year.
SEMrush Advertising Toolkit
SEMrush’s Advertising Toolkit is a very powerful, all-in-one solution to track and optimize your paid ad campaigns across platforms like Google, Bing, and social media.
It offers tools to let you research your niche, analyze your competitors’ past campaigns, and refine your own strategies with keyword lists and ads.
Pricing: There are three plans to choose from, starting with a $139/month Pro Plan. Check out SEMrush’s pricing page to find the plan that works for you!
HubSpot Ad Tracking
Ad tracking is part of HubSpot’s marketing suite, offering marketers an easy to use platform for managing, analyzing, and optimizing their digital campaigns.
Its features let marketers track ad interactions, more easily measure ROI, and get better insight with closed-loop reporting that connects ad engagement directly to sales and lead conversions.
Pricing: HubSpot ad tracking is included in HubSpot’s Marketing Hub, which starts at $15/month per seat. There are two other plans designed to meet the needs of larger businesses, so check out HubSpot’s pricing page to see which plan works best for you.
Automation and Optimization Tools
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Running a successful ad campaign isn’t just about eye-catching ads (though that plays a big part too!). Once your ads are live, you’ve still got to monitor them if you want to get the best results.
That’s where automation tools come in! Automation and optimization tools help marketers reduce time spent on things like boring manual tasks and adjusting bids to help you maximize the efficiency of your campaign without constant oversight.
Let’s take a look at some of our favorites available today!
Adzooma
Admooza is an AI-powered platform meant to simplify ad management across the big platforms like Google, Meta, and Microsoft ads.
It’s got plenty of automation features, including one-click optimizations, automated rules, and performance tracking to make it easier than ever for your business to unlock the full potential of your paid ad campaigns!
Pricing: Adzoom has a Free plan that provides basic features for one user. If your team needs more than that, they also offer paid plans, starting at $69/month. Visit Adzooma’s pricing page to find the right one for you.
WordStream Advisor
WordStream Advisor is an all-in-one PPC management and automation platform, especially useful for small and mid-sized businesses.
It helps marketers automate bid adjustments in a way that optimizes their ad spend and streamlines reporting across Google, Meta, and Microsoft Ads. It also provides the standout 20-Minute Work Week feature, which provides automated recommendations on improving ad performance, like keyword bid adjustments and budget reallocation.
Pricing: Pricing starts at $294/month, but there are custom plans available if your business needs more features!
Birch
Formerly RevealBot, Birch is an advanced ad automation tool designed to help marketers manage and optimize campaigns across popular platforms like Meta, Google, Snapchat, and TikTok.
It provides plenty of customizable automation rules, analytics, and creative testing features, which lets marketers automate tasks like bid adjustments, budget changes, and A/B testing to tweak strategies and boost performance in real-time.
Pricing: Pricing starts at $45/month (billed annually) for Essential features. If you need more than that, there is also a Pro plan and Enterprise plan available as well. Check out Birch’s pricing plan to find the setup that best fits you.
Digital Advertising Services: A Better Way to Manage Your Advertising Efforts
Is your brand looking for an effective way to manage its digital advertising?
Perhaps you need a reliable digital advertising partner to help you get the most ROI out of your next marketing campaign.
Designity is an innovative Creative as a Service platform that is made up of the best of the best in creative marketing disciplines, including digital marketing, social media marketing, social media management, graphic design, video production, copywriting, content marketing, SEO, and more. This gives you all the right people on your team to make sure your next campaign, whether it’s on Google Ads or LinkedIn, is optimized for success and ready to get you the results you’re looking for.
Check out our social media and digital advertising service page and portfolio to see how Designity’s expertise has been just the thing for brands like yours to get the eye-catching and effective ads you need to unlock the potential of your digital campaigns.
If you like what you see, book your demo call. We can’t wait to get you started with a two-week, no-obligation trial so you can test drive our 100+ creative and marketing services and see firsthand why Designity is the digital advertising partner your brand has been waiting for!
Are you ready to get the most out of your digital advertising campaign?
