How AI Tools Can Boost Your Marketing Strategies

Artificial Intelligence (AI) is changing so much more than content creation these days.

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It’s completely transformed the way businesses approach marketing. Gone are the days of relying on guesswork and traditional, time and resource-consuming strategies.

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For marketers today, AI-powered tools and techniques are more accessible than ever for brands looking to reach their audiences with precision, optimize their campaigns in real time, and deliver experiences that are personalized in ways that were unimaginable just a few years ago.

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So, if your brand is looking to harness the power of AI to boost your marketing efforts, then you’re in luck! Today’s blog is walking you through 9 ways that AI can take your marketing strategy to the next level.

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Whether you’re looking to streamline your workflows, boost your ROI, or stay ahead of the game, let’s explore the ways AI offers effective solutions to supercharge your marketing efforts!

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Why AI is the Future of Marketing

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These days, AI isn’t just a buzzword, a thing of science fiction — it’s a huge driving force behind the evolution of modern marketing.

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As consumer behaviors continue to evolve and digital channels grow in popularity, AI is an essential tool for businesses who want to stay competitive and meet the ever-changing demands of their customers.

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Here is how AI is shaping the future of marketing:

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• Revolutionizing Data Analysis — AI transforms how marketers interpret data, moving from descriptive to predictive analytics, which allows marketers the opportunity to plan ahead and develop more proactive strategies.
• Elevating Customer Expectations — AI is setting new standards for personalization and instant gratification, reshaping what customers are now expecting from the brands they engage with.
• Driving Innovation — AI frees up time and creates opportunity for innovation by enabling marketers to experiment with new formats, channels, and engagement methods.
• Enhancing Scalability — AI allows businesses to scale marketing efforts without draining resources, allowing businesses to save time and money by reaching more customers efficiently.
• Creating Competitive Advantages — Early adopters of AI in marketing gain an edge over competitors through boosted efficiency and customer insights.

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The Top 9 Ways to Use AI in Marketing

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So, how exactly can AI boost your existing marketing strategies?

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Below, we’ll explore the 9 biggest ways AI has become a game-changer for elevating your marketing efforts and helping you reach your goals faster and more efficiently than before.

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1. Personalization at Scale

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AI is excellent at handling huge swathes of data, which makes it perfect for gathering and analyzing all of your information about customer behavior and preferences.

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Once you’re armed with this knowledge into your consumer base, it makes it that much easier to tailor your messaging, recommendations, and offers to suit each the individual preferences of your customers!

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Personalizing your content and tailoring it to your audience goes a long way toward making your interactions feel meaningful and relevant.

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AI Tools for Personalization

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• Dynamic Yield — Offers AI-driven personalization by recommending products, content, and offers based on real-time customer behavior. It helps websites and apps feel more engaging and tailored.
• Salesforce Interaction Studio —Tracks individual user behaviors to deliver highly customized experiences across web, email, and mobile platforms in real-time.
• Segment — Aggregates customer data from multiple channels to create unified profiles, enabling precise personalization for marketing campaigns.
• Adobe Target — Delivers personalized experiences through A/B testing, multivariate testing, and AI-powered automation.
• Optimove — Focuses on retention marketing by using customer behavior to create and execute hyper-personalized campaigns at scale.

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2. Automating Repetitive Tasks

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In addition to being able to handle huge amounts of data, another bonus of AI is that it can never get tired or bored while doing so.

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This makes it perfect for taking over time-consuming, repetitive, and tedious tasks, which frees up marketing teams to focus on more strategic decision-making and creative endeavors while also eliminating the kind errors that bored and tired humans tend to make.

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Whether you need to schedule social media posts in advance or automate email sequences based on customer behavior, AI keeps your workflows efficient and error-free!

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AI Automation Tools

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• Zapier — Connects apps and automates workflows, such as syncing CRM data or triggering email follow-ups based on user actions.
• Adobe Marketo Engage— Simplifies marketing tasks like lead scoring, campaign tracking, and customer engagement through advanced automation.
• HubSpot — Offers comprehensive marketing automation for tasks like email sequences, lead nurturing, and social media scheduling.
• ActiveCampaign — Automates email marketing, lead scoring, and customer journey tracking to ensure consistent and personalized communication.
• Salesforce Pardot — Handles B2B marketing automation with features like drip campaigns, ROI reporting, and dynamic content delivery.

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3. Predictive Analysis for Smarter Campaigns

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Telling the future might sound like a thing of science fiction, but AI can get you pretty close!

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Because AI can scan and analyze your marketing data effortlessly, it can take historical data and identify patterns to help you predict future trends, customer behaviors, and campaign outcomes.

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This gives marketers a better idea of what to expect from their campaigns and gives them the opportunity to optimize their strategies and allocate their budget and resources more effectively than ever before to get the highest possible ROI from their efforts. 

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AI Predictive Analysis Tools

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• Google Analytics 4 — Offers predictive metrics like purchase probability and churn likelihood, enabling marketers to anticipate customer needs and create targeted campaigns.
• Salesforce Tableau — Uses machine learning to predict outcomes, provide tailored recommendations, and suggest the next-best actions for better customer engagement.
• IBM Watson Analytics — Simplifies data exploration and predictive modeling with easy-to-understand visualizations and actionable insights.
• H2O.ai — A robust machine-learning platform that provides predictive models for marketing, including churn prediction and customer lifetime value analysis

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4. Chatbots for 24/7 Customer Support

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Excellent customer service can make or break a brand’s relationship with its customers.

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This is why it’s important that your brand provides quick and easy support to not only keep your customers happy but encourage loyalty and plenty of repeat business! So, in today’s interconnected world, where your customers can visit your site at any time from anywhere on the globe, the ability to deliver instant, 24/7 customer service is more important than ever.

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AI-powered chatbots are revolutionizing customer support by providing instant, personalized assistance whenever your customer needs it. They can handle FAQs, guide users through troubleshooting, and even assist with sales, all while reducing strain on human support teams and freeing them up for more strategic tasks!

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AI Chatbots to Use for Customer Support

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• Drift — A conversational AI platform for live chat that engages visitors in real-time, qualifying leads and booking meetings seamlessly.
• Intercom — Combines AI and human support with features for personalized messaging, customer onboarding, and resolving common queries.
• Zendesk — Integrates AI chatbots to handle ticketing, FAQs, and support interactions, ensuring consistent customer experiences.
• Tidio — Provides AI chatbots tailored for small businesses, offering multilingual support and prebuilt conversation flows.
• ManyChat — Specializes in chatbots for Facebook Messenger, WhatsApp, and Instagram, making it ideal for social media-driven customer interactions.

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5. AI-Generated Content Creation

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Content is king, sure, but it’s also extremely time-consuming and requires tons of resources and manpower to keep it going consistently.

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But AI is changing the game when it comes to content. With the right AI tools, your brand can simplify the content creation process by instantly generating compelling text, stunning images, and even video!

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This means that marketers can quickly produce crucial content like blogs, ads, social media captions, and more, saving time and resources while still putting out high-quality assets.

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AI Content Creation Tools

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• Jasper.Ai — Excels in creating long-form content, including blog articles and marketing copy, with customizable tone and style.
• Writesonic — Generates SEO-friendly content for blogs, landing pages, and advertisements, making it perfect for enhancing online visibility.
• Copy.ai — Focuses on short-form content like product descriptions and social media posts, offering templates for quick, polished results.
• Canva with Magic Write — Combines graphic design with AI text generation to create engaging visuals and copy for social media campaigns.
• Rytr — Affordable and easy to use, this tool generates creative and engaging content across multiple formats, including taglines and email copy.

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*For more great AI content creation tools, click that link to see one of our recent blogs!

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6. Programmatic Advertising for More Precise Targeting

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Effective advertising requires precise targeting to make sure that your messaging is reaching the right people in the right way and at the right time.

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But with AI programmatic advertising, your targeting tasks are easier than ever. AI revolutionizes advertising efforts by automating the placement and optimization of your ads across whatever platforms you’re using to make sure they’re hitting their mark. 

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This laser-precision allows marketers to maximize their ROI while minimizing manual effort for a more efficient and effective campaign.

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AI Programmatic Advertising Tools

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• Google Ads Smart Bidding — Leverages machine learning to automatically adjust bids based on the likelihood of conversions or click-throughs, ensuring your budget is spent effectively.
• AdRoll — Streamlines programmatic advertising by integrating web, social, and email campaigns into a single platform, making it easy to manage retargeting and prospecting campaigns.
• The Trade Desk — Offers advanced targeting options and data-driven ad placement for advertisers seeking precision across digital channels.
• Amazon DSP (Demand-Side Platform) — Allows advertisers to programmatically buy display, video, and audio ads across Amazon-owned properties and third-party networks.
• Infillion MediaMath — Focuses on omnichannel programmatic advertising, providing tools for real-time optimization and data-driven decision-making

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7. Social Media Insights and Optimization

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It takes tons of data and analysis to have the information you need to optimize and refine your strategies.

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But with the right AI tools to analyze performance metrics, predict trends, and suggest the best time and formats for engagement, you can easily make the tweaks you need to keep your social media campaigns fresh and impactful.

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AI Social Media Insight Tools

• Hootsuite Insights (powered by Brandwatch) — Delivers AI-driven social listening and sentiment analysis, helping marketers understand audience preferences and respond to trends.
• Buffer — Recommends optimal posting times based on audience engagement data and provides detailed analytics for performance tracking.
• Sprout Social — Uses AI to analyze engagement metrics, identify top-performing content, and suggest improvements for social campaigns.
• Later — Specializes in Instagram scheduling and insights, using AI to optimize hashtag usage and posting times for maximum visibility.
• Emplifi — Formerly Socialbakers, this platform combines AI with data analysis to benchmark performance, predict trends, and provide content recommendations for multiple social media platforms.

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8. Image Recognition for Content Strategy

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Knowing the kind of content your audience likes best is key to refining your brand’s marketing strategies and making sure that you’re jumping on every trend that you can.

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This is what makes AI-powered image recognition tools so valuable for your brand. They can analyze visual content across your platforms and your competitors’ platforms to uncover patterns, emotions, and trends so that you can better understand what kind of content and visuals are resonating with your audience.

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This insight makes it possible to more accurately refine your strategies so you can keep your content marketing efforts optimized for success! 

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AI Tools for Image Recognition

• Clarifai — Leverages AI to detect objects, themes, and emotions in images, helping marketers understand visual trends and tailor content strategies effectively.
• Google Cloud Vision — Provides robust image analysis, including logo detection, object recognition, and even sentiment analysis based on visual cues.
• Adobe Sensei — Automates tagging, categorization, and analysis of visual content, simplifying the creative process while providing data-driven insights.
• Amazon Rekognition — Detects faces, objects, and scenes in images and videos, useful for analyzing visual assets or enhancing user experiences.
• IBM Visual Recognition — Focuses on object and scene detection, allowing marketers to classify images and extract insights for more targeted campaigns.

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9. Customer Segmentation

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AI’s ability to process huge amounts of complex data and identify patterns and behaviors makes it an excellent tool to help you segment your customers into smaller groups.

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Having your customers segmented allows marketers the opportunity to create highly specific audiences based on demographics, preferences, and actions, which makes it possible to create more personalized and effective messaging that resonates with particular segments of your audience.

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AI Segmentation Tools to Use

• Segment — Unifies data from multiple touchpoints to create granular audience segments, enabling marketers to deliver tailored experiences.
• Tableau — Visualizes customer data to reveal trends and segment audiences effectively, making complex insights easy to interpret.
• Optimove — Focuses on behavioral segmentation, allowing marketers to craft campaigns that drive retention and customer engagement.
• Zoho CRM — Offers built-in segmentation tools, powered by AI, to group customers based on behavior, geography, and preferences.
• Adobe Audience Manager — A powerful data management platform that helps marketers create audience profiles and segments for personalized campaigns.

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How to Get Started Using AI in Your Marketing Efforts

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Ready to start using AI to enhance and streamline your marketing efforts?

Great! AI is a great marketing co-pilot to have! To get started, just follow the steps below:

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1. Define Your Goals — Identify any specific marketing challenges you want to work on. Do you need to improve customer segmentation? Make your efforts more personalized? Automate repetitive tasks to get back more time in your day? Knowing what you’re looking for is the first step to knowing where to find it!
2. Assess Your Data — AI is only as good as the data you feed it. Make sure you have access to quality, accurate data from sources like your website analytics, CRM, or social media platforms.
3. Choose the Right Tools — Research AI tools that match your needs. For example, use predictive analytics tools for campaign planning, AI chatbots for customer service, or content creation tools like Jasper for copywriting. (We offered plenty of examples above, so feel free to start there!)
4. Start Small — Start with one or two tools to test how AI fits into your workflow. Automating email sequences or using AI for audience targeting are usually good places to start.
5. Monitor and Optimize — Track the performance of AI-driven campaigns and analyze the data to refine and improve your strategies over time.
6. Educate Your Team — Again, AI is only as good as the human giving it data! Provide training to make sure that your team understands how to use AI tools effectively and use them to their full potential.

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Looking for Even More Marketing Support?

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AI tools can be a huge benefit to your marketing campaign, it’s true.

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But like all tools, they’re only as good as the expert who wields them! Which is why in order to make the most of your marketing efforts, you need the right tools combined with the right experts on your side.

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Designity is an innovative Creative as a Service platform that instantly connects your business with top experts in fields like digital marketing, social media, graphic design, copywriting, and more, all led by an experienced Creative Director to help you get the assets you need and guide your strategies to success.

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So, if you’re ready to boost your next marketing campaign, then go ahead and book your demo call today. We’ll get you started with a two-week, no-obligation trial so you can test drive our services and see for yourself why Designity is the AI and tech-enabled marketing partner your brand has been dreaming of!

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Are you ready to elevate your brand’s marketing efforts?