Sometimes the most powerful tools that a brand can have are its words.
Captivating headlines, persuasive ads, and totally attention-grabbing blog post intros; the right words can make all the difference in turning casual browsers into loyal customers.
But writing the perfect message, the perfect headline, the perfect ad isn’t easy — it requires experience, skills, strategy, and a very thorough understanding of your audience.
It also requires time. Which is why many brands turn to professional copywriting agencies to get the words they need to create compelling and targeted messaging that speaks to your audience in a way that “gets” them and helps you drive real results.
Not sure if pro copywriting is worth the investment? Let’s explore how partnering with a professional copywriting agency could be exactly the game-changer your brand is looking for!
What Does a Copywriting Agency Do?
A copywriting agency employs experienced writers who are specialized in creating strategic, persuasive, and engaging written content to help businesses hit their marketing and communications goals.
It's more than just writing however, a skilled copywriter knows how to develop messaging that matches a brand’s identity and personality, connects with audiences, and inspires action.
Here’s a bit more about what a copywriting agency typically does:
- Develops Tailored Messaging — Writes content designed to be engaging and speak to your audience, using words, tone, and style that match your brand’s personality and connect on a personal level.
- Creates Marketing Collateral — A copywriting agency handles your written content, everything from website copy to emails, social media posts, ads, and product and service descriptions.
- Optimizes for SEO — A good copywriting agency makes sure that your content is packed with the right keywords and structured for search engine algorithms so more people can find your brand online.
- Drives Conversions — A reputable agency has writers to create copy that inspires action, whether it’s making a purchase, signing up for a newsletter, or reaching out for more info.
- Provides Brand Consistency — Using the same agency and writers keeps your brand voice and style consistent across all platforms, so everything feels cohesive and professional.
- Performs Market Research — Good copywriters know how to dig into your industry, competitors, and audience to write content that stands out and hits the right notes.
- Collaborates with Your Team — A good copywriting agency is an extension of your team, working alongside your marketing, design, or leadership team to create campaigns that align with your overall goals and strategy.
8 Ways a Copywriting Agency Helps Your Business
Now that you know what a copywriting agency does, here are 8 ways they can help you reach your marketing and business goals!
1. Access to Experts
Hiring a copywriting agency gives you access to skilled, vetted writers who have plenty of copywriting, marketing, and B2B experience and know how to write content that connects with your audience.
These wordsmiths understand the art of persuasive writing and will make sure that all of your written content, from blogs to ads to social media posts, are working to help you meet your goals.
You’ll also likely find that professional copywriters have experience writing for brands in your industry, meaning that they’ll be better equipped to know what your target audience wants to hear, understand specific lingo and technical language, and address common pain points!
2. Adapt to Trends
These days, trends and technology are evolving faster than ever, and staying ahead is crucial for brands who want to communicate effectively.
Copywriting agencies are always up with the latest industry shifts, audience preferences, and new tools and marketing strategies. These guarantees that the content your writer produces is always fresh, relevant, and up to date to keep your audiences in the know and happy.
Whether it’s adapting to a new platform or using the latest tone-of-voice trends, professional writers will keep your messaging ahead of the curve and resonating with your audience.
3. Persuasive Messaging
Writing the kind of content that inspires action and piques curiosity takes some serious skill.
But professional writers employed by a copywriting agency have been doing this for years! They know exactly the buttons to press, what to say, and how to say it to create messaging that connects with your audience on an emotional and logical level.
Whether it’s a snappy ad headline, a thought-provoking blog, or an irresistible CTA, professional writers know the words to use to inspire your audience to make a purchase, sign up for a service, or just keep engaging with your brand!
4. Consistent Brand Voice
Consistency is key when it comes to building up brand trust and recognition.
And it’s not just your logo and your visuals, it’s your written content and your tone of voice too. A copywriting agency will make sure that your brand voice and messaging match your brand’s personality and remain cohesive across all the platforms you use to connect to your audience, whether it’s social media, email, or your website.
This consistency works to strengthen your brand identity and make your business more memorable to customers.
Don’t have a brand voice yet? If you’re looking to stand out the same way brands like Dollar Shave Club, Old Spice, and Nike do, then a professional copywriting agency can help you put together a copy style guide to help you find your unique voice and make your mark!
5. Optimizing for SEO
It doesn’t matter how good your content is or how valuable your services are … if you aren’t showing up on search engines, you might as well be invisible to your audience.
A great copywriting agency knows how to help you optimize your website and content for SEO. By researching high-volume keywords, restructuring your content, and keeping your content in line with SEO best practices, an experienced copywriter can help your content rank high in search results like Google and boost your online presence.
And boosted visibility means more visitors, more organic traffic, and, ultimately, more conversions for you!
6. Saving Time and Resources
Writing high-quality and engaging content takes a lot of time and, for many businesses, that time is a commodity they just don’t have.
But by partnering with a copywriting agency, you can instantly free up your internal resources. No more cranking out last-minute blogs, turning to ChatGPT, or spending hours sourcing freelancers; a copywriting agency handles everything for you, from research, writing, editing, and revisions to get you the professional results you need without adding to your workload or draining your resources.
7. A Fresh Perspective
Sometimes, you just need an outsider’s perspective.
A copywriting agency is a great way to breathe new life into your content and your messaging. They add unbiased insight, bring fresh ideas to the table, and can often uncover angles or approaches that you may have been overlooking to help your brand stand out in a crowded market and get the attention it deserves!
8. Higher ROI
It might be a bit of a no-brainer, but when your content is written by experts, on top of the latest trends, consistent, written to drive action, and optimized for SEO, it’s just going to perform better.
And the result of better-performing content is a better return on investment (ROI).
A copywriting agency helps you get more value from your marketing efforts by delivering the expert content written specifically to work harder for your business. With their professional writers and strategic approach, a copywriting agency makes every piece of written content produced contribute to your bottom line.
How to Choose the Right Copywriting Agency
Convinced that a professional copywriting agency is just the boost your brand is looking for?
Follow these easy steps to help you find the right agency for your goals, your brand, and your budget:
- Know What You Need — Think about the type of content creation your brand needs, like web page copy, marketing materials, emails, or blog posts. Are you looking to drive more traffic or boost sales? Knowing your goals will help you find an agency that specializes in exactly what you’re after.
- Check Out Their Work — Take a look at their portfolio. Do their samples show creativity and versatility in their writing skills? Does their tone fit what your brand is all about? A strong portfolio is a great way to see if they’re the right fit.
- See What Others Are Saying — Read reviews and client testimonials to get a better feel for their reputation. Satisfied clients, glowing reviews, and proven results? That’s a big green flag.
- Look for Industry Know-How — If an agency understands your industry or target audience, they’ll have a better sense of how to write the kind of messaging that connects.
- Ask About Their Process — Find out how they work. Do they take time to research your brand, collaborate with you, and make revisions? Do they use AI tools? Do they offer revisions to get you the results you want? A clear and thoughtful process gives you a better chance of getting the results you want.
- Make Sure They Know SEO — If you want your content to rank on Google, check that the agency has solid SEO copywriting skills, like keyword optimization and research.
- Communication Is Key — You want an agency that’s easy to talk to, keeps you in the loop, and works with you as a partner.
- Clarify the Details — Ask about pricing, turnaround times, and exactly what’s included in their services. This way you can avoid unexpected surprises down the line.
- Think Long-Term — Looking for a lasting partnership? Pick an agency that can grow and adapt to your brand as your needs evolve.
<div class="c-blog_comp-cta cc-component-1"><div class="c-blog_comp-cta-left"><div class="c-blog_comp-cta-left-wrap"><img src="https://global-uploads.webflow.com/61cdf3c5e0b8155f19e0105b/6369722e59155470b6840033_Potential-clients.png" loading="lazy" alt="" class="c-blog_comp-cta-left-img"></div></div><div class="c-blog_comp-cta-right"><div class="c-blog_comp-content"><div class="c-text-wrapper cc-mb-32"><div class="c-title-4 cc-bold"><strong>Want to save money without sacrificing the quality?</strong></div></div><div class="c-text-wrapper"><div class="c-text-2">Say goodbye to traditional, expensive agencies and unreliable marketplaces. Say hello to Designity.<br></div></div></div><div class="c-blog_comp-wrapper"><a href="/pricing" target="_blank" class="c-button cc-primary cc-inverted w-button"><strong>Get Your 2-Week Trial</strong></a></div></div></div>
Is Your Brand Ready to Find Its Voice?
How about it, friend?
Is your brand ready to find its unique voice and start putting out the kind of content that gets results?
If so, then we suggest you start your hunt for the perfect copywriting agency for your business today. And if you want to save time and effort in your search, then we also suggest that you take a good look around, because you’ve already found the perfect wordsmiths for the job.
Designity is made up of the top 3% of all of the talented creatives who apply each year, meaning that our creative community consists of the best of the best in fields like copywriting, content writing, SEO, digital marketing, content strategy, and more — all of the strategists and wordsmiths you need to take your content to the next level.
Each Designity account is led by a designated Creative Director as well, putting a content strategy, marketing, and copywriting expert in your corner to act as your single point of contact, source your creative team, and make sure that all of your written content is delivered precisely when you need it.
Sound like a content plan you can get behind? Check out our copy and content writing service page and portfolio to see how Designity’s expert writers have made all the difference for brands just like yours.
If you like what you read, then go ahead and book your demo call. We’ll get you started with a two-week, no-obligation trial so you can see firsthand how Designity’s copy and content writing services are exactly the breath of fresh air that your content needs!
Are you ready to find your brand’s new voice?
